Research Paper (undergraduate) from the year 2010 in the subject Business economics - Accounting and Taxes, grade: 7.0, , course: Postgraduate Diploma in Business Management and Service Quality Management, language: English, abstract: This study will present some key factors that should be considered when analysing a company’s Annual Report. Obtaining a company’s Annual Report is not a hard task, especially if it is listed on a stock exchange and can be downloaded from the Internet. However, clarifying the figures correctly, which often come in long volumes, is essential to better understand, analyse and interpret these reports, the company and the market.