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AI Essentials for Leaders

Martín-Retortillo T: Artificial
Intelligence

Artificial Intelligence

Rethinking Business Strategy

Use Technology to Improve Your Business

The Practical Guide to Digital Transformation

Depending on who you ask, artificial intelligence is our salvation or our doom; an overhyped, bigoted artist or the ticket to immortality and utopian abundance; just another tech fad or the last invention we need ever make. The AI discourse is confusing, messy, and frustrating. But the technology — and our response to it — will shape the future, whether or not we’re part of the conversation.
Obsolete is&nbsp;for those who are interested in learning more about AI, but unsure of where to start and who to believe. They may feel intimidated by the technical jargon, put off by dry and abstract prose, or skeptical of the loudest voices on the issue (like Elon Musk and Sam Altman). Obsolete will introduce readers to the basics of AI, the idea that it could lead to human extinction, the roiling three-sided debate surrounding extinction fears, and the people and companies trying to build artificial general intelligence (AGI) — that which can outwit humans across the board. The book will grapple with the core arguments animating the AI debates, which are, by turns, uncritically parroted and unduly dismissed. It will also cut through industry hype while seriously entertaining the implications of AGI.
The risk that AGI could result in our extinction is being recognized by a significant and growing number of leading AI researchers, industrialists, and policymakers, along with the wider public. Existential risk from AI has been explored in other books, but Obsolete will be the first to center its analysis on how both capitalist and great power competition make AI more dangerous.
Obsolete will also tackle questions like: Can machines actually outsmart humanity? If so, when could that happen? If AGI is possible, is it inevitable? Why are people trying to build a technology they claim could end the world? Is the idea of AI-driven extinction the product of a big tech conspiracy aiming to hype the technology and control its regulation? Why has the left mostly ignored or dismissed existential risk from AI? Why do some powerful techies welcome human extinction? How could AI enable stable authoritarian regimes? How could killer robots reshape war and the balance of power? What do China and the US want from AI? And why has it become the front line of their brewing Cold War? And finally: What can and should the left do about it?

Power, Profit, And The Race For Machine Superintelligence

Obsolete

Develop AI solutions and projects that create real and effective business value with this guide to leading a successful enterprise AI program.

Optimize AI Teams for Value Creation

Leading Enterprise AI Programs

Research shows that professional services firms can improve their approaches to attract, retain and develop their clients. However, even those firms that have invested in marketing and business development are now facing the challenges of integration of these functions along with sophisticated digital and global communications. Clients now have opportunities to research potential suppliers through a variety of channels including social media. Many of the large and medium-sized firms have global clients seeking local servicing. This book covers both strategic and tactical perspectives and processes for all involved in seeking, keeping, developing and servicing clients. The text is supported by the annual Marketing Benchmark carried out by Meridian West and the Managing Partner's Forum combined with a new, 2015, BD Benchmark of professional service practitioners. The findings, complemented with interviews with practitioners, fee-earners and clients, will underpin the practical advice and professional service examples provided by the authors. Effective Marketing and Business Development in Professional Services offers a new model of integration between marketing, business development, firm's culture and buyer behaviour. In doing so, it addresses the issues that are at the heart of professional service firms' struggle to survive and thrive in a fast-changing world market.

Research shows that professional services firms can improve their approaches to attract, retain and develop their clients. However, even those firms that have invested in marketing and business development are now facing the challenges of integration of these functions along with sophisticated digital and global communications.    Clients now have opportunities to research potential suppliers through a variety of channels including social media.  Many of the large and medium-sized firms have global clients seeking local servicing. This book covers both strategic and tactical perspectives and processes for all involved in seeking, keeping, developing and servicing clients.  The text is supported by the annual Marketing Benchmark carried out by Meridian West and the Managing Partner’s Forum combined with a new, 2015, BD Benchmark of professional service practitioners.  The findings, complemented with interviews with practitioners, fee-earners and clients, will underpin the practical advice and professional service examples provided by the authors. Effective Marketing and Business Development in Professional Services offers a new model of integration between marketing, business development, firm’s culture and buyer behaviour. In doing so, it addresses the issues that are at the heart of professional service firms’ struggle to survive and thrive in a fast-changing world market.

Effective Marketing and Business Development in Professional Services

With this postgraduate textbook, learn how to critically analyse how sustainable a company's communications and brand is, and how to create a sustainable marketing plan.

Principles and Practices for Responsible and Ethical Marketing

Sustainable Marketing Strategies

Routledge Studies in Accounting

Intellectual Capital (IC) has become synonymous with the Knowledge Economy, whereby the intangible resources of organisations are linked to the development of value. However, take up has been problematic, causing some pundits to question if it's simply 'locked' in theory. This book seeks to 'unlock' IC by offering a practical understanding of the IC paradigm since its inception, and takes a critical and performative examination of IC research and practices, whilst offering practical examples of how to implement it successfully. Viewed from both an academic and practioner perspective, this book is useful for students and wanting to apply IC effectively.

Over the last two decades, the term Intellectual Capital (IC) has become synonymous with the knowledge economy, whereby the intangible resources of organisations are linked to the development of value. In order to develop this new way of managing organisations, numerous frameworks have been developed to measure, manage and report IC. However, the take up of IC has been problematic, causing some pundits to question if it’s simply 'locked up' in theory. This book seeks to 'unlock' IC so it can become relevant to organisations in the creation of value. It offers practical understanding of how the IC paradigm has progressed since its inception and takes a critical and performative examination of IC research and practices. Based on the authors’ extensive experience, it provides real practical examples of how IC has been implemented in practice.This is the first book on IC that is written from a combined academic and practitioner perspective addressing what is defined as the third stage of IC research 'based on a critical and performative analysis of IC practices in action'. The book is therefore useful for both academics and practitioners - not only to understand how IC works, but to question how it can be applied effectively in different contexts.

Unlocking Intellectual Capital

Encyclopedia of Optimization

Persil, Ata, Pril, Somat, Pritt - many brands that belong to the Henkel corporate cosmos have been an integral part of everyday life for decades. However, few people are aware of the complex and varied history behind the Henkel name. Joachim Scholtyseck traces the path of this company since 1876 for the first time on a comprehensive historical basis and shows how Henkel transformed itself from a detergent manufacturer into a global corporation that is now a world leader, particularly in the adhesives sector. 
 Henkel is a child of of the last third of the 19th century and benefited from the economic rise of the young German nation state. The rising standard of living of the population increased the demand for everyday consumer goods, which the company was able to meet with its rapidly growing detergent business. Founded by Fritz Henkel in Aachen in 1876, the company expanded rapidly and moved its headquarters to Düsseldorf in 1878, where it is still based today. In 1907, the revolutionary detergent Persil, which was advertised in an innovative way and represented a quantum leap for the company. To this day, it is probably the best-known brand with which Henkel is widely associated. But even at the beginning of the of the 20th century the company had already much more to offer. Joachim Scholtyseck examines the success factors that turned the Aachen-based start-up into a flourishing company, examines Henkel's role in the Third Reich and and shows how the detergent producer became a global company.

Persil, Ata, Pril, Somat, Pritt - many brands that belong to the Henkel corporate cosmos have been an integral part of everyday life for decades. However, few people are aware of the complex and varied history behind the Henkel name. Joachim Scholtyseck traces the path of this company since 1876 for the first time on a comprehensive historical basis and shows how Henkel transformed itself from a detergent manufacturer into a global corporation that is now a world leader, particularly in the adhesives sector. Henkel is a child of of the last third of the 19th century and benefited from the economic rise of the young German nation state. The rising standard of living of the population increased the demand for everyday consumer goods, which the company was able to meet with its rapidly growing detergent business. Founded by Fritz Henkel in Aachen in 1876, the company expanded rapidly and moved its headquarters to Düsseldorf in 1878, where it is still based today. In 1907, the revolutionary detergent Persil, which was advertised in an innovative way and represented a quantum leap for the company. To this day, it is probably the best-known brand with which Henkel is widely associated. But even at the beginning of the of the 20th century the company had already much more to offer. Joachim Scholtyseck examines the success factors that turned the Aachen-based start-up into a flourishing company, examines Henkel‘s role in the Third Reich and and shows how the detergent producer became a global company.

From a detergent manufacturer to a global company

Henkel

Routledge Studies in Entrepreneurship

Researching Entrepreneurship argues that a critically reflexive approach is required in order to capture the messy, heterogeneous and complex nature of entrepreneurship. Accordingly, Researching Entrepreneurship challenges the researcher to take a step back in order to ask more fundamental questions prior to engaging in data collection - thus drawing attention to the critical aspects of philosophical perspectives and underpinnings

Entrepreneurship is a diverse research phenomenon which demands a multiplicity approach to aid understanding. However, despite the multi-disciplinary nature of entrepreneurship, dualistic perspectives have emerged including quantitative and qualitative; western and non-western; Europe and US, which are apparent within entrepreneurship research. Researching Entrepreneurship argues that a critically reflexive approach is required in order to capture the messy, heterogeneous and complex nature of entrepreneurship. Accordingly, Researching Entrepreneurship challenges the researcher to take a step back in order to ask more fundamental questions prior to engaging in data collection – thus drawing attention to the critical aspects of philosophical perspectives and underpinnings. This is necessary as the substitution of the word methodology for the word method has resulted in the two terms being used interchangeably. From such a position, it is then possible to explore the "taken for granted" norms of entrepreneurship scholarship and methodological myths which currently dominant entrepreneurship research. Indeed, in order to facilitate further theoretical and empirical development within the field then quite clearly, appropriate attention to philosophical underpinnings is necessary to reflect the idiosyncratic contextual nature of entrepreneurship.Aimed at academics, researchers and advanced students in the field of Entrepreneurship, Researching Entrepreneurship will adapt a critical perspective in relation to epistemological and ontological assumptions which currently shape the entrepreneurship research agenda. It will seek and challenge dualistic perspectives including quantitative and qualitative; western and non-western; Europe and US which are apparent with entrepreneurship research and place greater emphasis on the appropriateness of methodological selection in relation to research aims and objectives.

Artificial Intelligence

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