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Anitha Sri Maheswaran: Artificial
Intelligence for Business

Artificial Intelligence for Business

Thriving in the Age of AI

To paraphrase Sir Winston Churchill, never has so much pornography been available to so many people for so little. This is the story of how the online adult industry has plummeted from its lofty heights of the late 1990s, when a savvy Web entrepreneur could charge premium prices to thousands of eager subscribers. It is also the story of how the law has completely failed to keep pace with the technological innovations that boosted and then savaged the online adult industry. It concludes by analysing the social impact of virtually unlimited pornography of every description, available to all ages at the click of a button. Useful reading for the general reader and for students and researchers involved with business strategy, the history of technology, cultural studies, sexuality, media studies and technology more generally.

Traditionally, the presence of pornography in American society has been mediated by two primary factors: legal restrictions and the relatively high cost of the product. The degree of legal restrictions on adult material has varied from era to era and community to community, but the porn premium has remained relatively constant. Given this, these should be heady days for adult business owners. Thanks to the Internet, distribution costs are virtually nil and even the most hardcore content is easily accessible in the smallest coastal hamlet and most rural farmhouse in America. Adult industry balance sheets should be bulging with profit. But in reality, far from it. The World Wide Web has completely eradicated both the legal restrictions and premium cost that used to govern adult industry economics. To paraphrase Sir Winston Churchill, never has so much pornography been available to so many people for so little. This is the story of how the online adult industry has plummeted from its lofty heights of the late 1990s, when a savvy Web entrepreneur could charge thousands of eager subscribers premium prices. It is also the story of how the law has completely failed to keep pace with the technological innovations that boosted and then savaged the online adult industry. It concludes with a detailed analysis of the social impact of virtually unlimited pornography of every description, available to all ages at the click of a button.Accessible to the general reader, this book will appeal to those who want to know more about the adult entertainment industry in America and will prove useful reading for students and researchers involved with a wide variety of academic disciplines including business strategy, the history of technology, cultural studies, sexuality, media studies and technology more generally.

The Pornography Business

Concise Advice

In a business landscape fraught with unprecedented volatility, this book serves as an essential survival guide for today's business leader and manager. Distilling insights from over 100 books, hands-on experience, and direct conversations with top global thinkers, it delivers 20 high-impact briefings that dissect the most pressing threats to corporate longevity. Moving seamlessly from broad macroeconomic forces like "climate weirding" and geopolitical trade wars to internal operational challenges like Net Zero legislation, supply chain vulnerabilities, and AI integration, each briefing cuts through the noise.True corporate endurance, however, requires more than just strategic data; it demands a fundamental shift in leadership character. By blending a rigorous learning mindset with a strong moral compass, the authors empower leaders to take ownership of tough systemic problems. Complete with an executive summary and a concrete action plan for responsible governance, this indispensable toolkit teaches you how to master the delicate balance of people, planet and profit, ensuring your business doesn't just survive the future, but actively shapes it.

Critical business briefings for today’s responsible leaders

The Business Resilience Book

An Integrated Approach to Uncertainty

Strategic Decision-Making

Are you ready to turn your brand into a market-dominating powerhouse? In&nbsp;The Franchise Unicorn, two leading franchise voices dismantle the outdated myths of the franchise world to reveal the blueprint for modern, hyper-growth success. Drawing on their experience as the masterminds behind over $3 billion in generated value, the authors guide you through the intersection of franchising and venture capital - the ultimate "secret sauce" for building businesses that don't just expand, but transcend their industries to achieve global scale and unicorn status. This is not a manual for the status quo; it is a strategic manifesto for the brave dreamer. Whether you are a founder looking to cash out in a big way or to capture generational wealth, or an investor seeking the next big opportunity, this book provides the practical, no-nonsense tools needed to design a system that survives the relentless filters of time and the market. Stop chasing growth for the sake of growth and learn how to master the art of the deal, leverage smart capital, and build a business of consistency and purpose that is truly designed to last.

How brands can be built to scale, dominate and attract capital

The Franchise Unicorn

For more than a century, the United States has relied on the income tax to fund government and shape distributional policy. Designed to tax both labor and capital, the system has drifted from that ambition. The Income Tax Collapse offers a clear, accessible account of how this shift occurred.
At the center of the book is the set of techniques known as "buy, borrow, die", longstanding features of tax law that allow wealthy households to accumulate and spend capital income while reporting little or none of it. These practices now shape outcomes for entrepreneurs, business owners, workers, mixed work-wealth households, and the wealthiest citizens.
Looking ahead, the book identifies the structural pressures driving the system and presents realistic reform options, from adjustments to realization rules to broader shifts such as mark-to-market, wealth taxation, or progressive spending taxes.

Buy, Borrow, Die and Beyond

The Income Tax Collapse

Many existing textbooks in behavioural finance take only the perspective of users of financial information, but ignore the implications of judgments during the preparation of financial information. This book uses a holistic approach in examining behavioural accounting and bridges this gap.The book begins by introducing the current knowledge in the emerging area of behavioural accounting and also covers the entire spectrum from the preparation of financial information, auditing, and ultimately, to the interpretation and application of financial information of external users. The comprehensive overview of human elements in accounting makes this book an invaluable resource.

This book examines behavioural accounting and bridges the gap where existing textbooks in behavioural finance take only the perspective of users of financial information, but ignore the implications of judgments during its preparation.

Behavioural Accounting

What if companies do not fail because they ignore the future, but because they prepare for it? Business history is usually told through reassuring stories about complacency. Kodak failed to understand digital photography. Nokia missed the smartphone. Detroit underestimated electric vehicles. The lesson appears obvious: pay attention, embrace change and invest early. There is only one problem. The story is often wrong. The global automobile industry did not ignore the future. For more than a decade, its leaders talked incessantly about electrification, autonomous driving, connectivity, software and shared mobility. They invested enormous sums, acquired technology companies, hired software engineers, launched electric vehicles and reorganized themselves around the future they believed was coming. And yet many became weaker. Poisoned asks why? Drawing on more than two dozen interviews across the automotive world, Bryan Reimer and Magnus Lindkvist examine an industry in which almost every important prediction contained some truth, yet the resulting picture of the future proved profoundly misleading. Electric vehicles arrived, but as part of a much larger system involving batteries, charging infrastructure, industrial policy, software and China. Cars became connected, but this changed the economics and architecture of the industry in unexpected ways. Automation advanced, but not along the neat trajectory that had been forecast. Technologies expected to reinforce one another began competing for capital, talent and management attention. The problem was not stupidity, complacency or a failure to notice change. It was incompleteness. Human beings simplify the future in predictable ways. Organizations then magnify those distortions through their structures, incentives, histories and identities. Poisoned traces how this happens and introduces five organizational poisons -- Time, Status, Identity, True Lies and the Edges -- that can turn sensible preparation for the future into a source of strategic weakness. The automobile industry provides the book's central case study, but its predicament is increasingly universal. Technology, geopolitics, capital, consumer behaviour and business models are colliding across almost every established industry. The companies most at risk may therefore be neither the ignorant nor the complacent. They may be the ones confidently preparing for a future that is real, important -- and dangerously incomplete. Poisoned offers a different way to think about disruption. The challenge is not simply to identify the next big trend. It is to see how technologies, institutions, incentives and behaviours interact; to recognise what the dominant story leaves out; and to prevent yesterday's assumptions about tomorrow from becoming today's strategy.

Why preparing for the future can destroy your business

Poisoned

Eine lernorientierte Einführung in die Grundzüge der mikroökonomischen Theorie, bei der drei Fragen im Zentrum des Interesses stehen: Mit welcher Güternachfrage maximiert ein privater Haushalt für ein gegebenes Einkommen und gegebene Preise seinen Nutzen? Mit welchem Güterangebot maximiert ein privates Unternehmen für gegebene Güter- und Faktorpreise seinen Gewinn? Wie bildet sich aus Angebot und Nachfrage der Marktpreis? In den Text integrierte Übungsaufgaben erleichtern eine gezielte Prüfungsvorbeitung.

Haushalte, Unternehmen, Märkte

Mikroökonomik

Turn AI investment into scalable business impact by enabling your workforce to build the solutions they actually need. From AI Users to Solution Builders is a strategic guide for senior AI, technology, and transformation leaders who want to move beyond underperforming, centralized AI initiatives, and unlock real enterprise value. As organizations struggle to translate AI into measurable results, this book shows how shifting from top-down deployment to workforce-led solution building creates faster adoption, stronger ROI, and sustained innovation. Written by experienced AI leader Wei Manfredi, this book combines strategic insight with practical execution. It draws clear parallels between failed digital transformation efforts and current AI adoption challenges, while demonstrating how natural language interfaces are reshaping access to AI. By enabling non-technical professionals to design their own tools, organizations can embed AI directly into workflows, decision-making, and daily operations. You'll learn how to: - Shift from centralized AI models to workforce-driven innovation - Enable employees to build AI solutions for real workflows - Design scalable infrastructure for AI solution development - Apply change management to overcome resistance and drive adoption &gt;Featuring real-world examples from organizations including Lululemon, Google, Oracle, and JPMorgan Chase, this book provides a proven framework for embedding AI into everyday collaboration, accelerating innovation, and future-proofing your organization's competitive advantage. Themes include: AI strategy, AI adoption, workforce transformation, AI governance, enterprise AI, change management

Scaling AI Across Your Organization

From AI Users to Solution Builders

Build a resilient, high-performing organization by integrating agentic AI into strategy, operations, and decision-making. Building an Agentic Organization is a strategic guide for senior technology, AI, and business leaders responsible for delivering value from agentic AI while managing its risks. As organizations move toward human and AI collaboration at scale, leaders must balance innovation with governance, adoption, and long-term economic impact.Written by experienced AI executive Geoffrey Schaefer, this book provides a comprehensive framework for designing an agentic organization by examining strategy, governance, and economics. It explores how to define the purpose of agentic AI, align it with business objectives, and create the structures needed to support safe, scalable adoption. Addressing both opportunity and risk, it equips leaders to navigate workforce concerns, reputational exposure, and the evolving role of AI agents in enterprise environments.You'll learn how to: - Define a clear strategy for integrating agentic AI - Establish governance frameworks to manage risk and accountability - Drive workforce adoption and address resistance to AI collaboration - Assess economic value and impact of agentic AI systems - Manage reputational and operational risks from AI agent behaviorFeaturing real-world examples from Leidos, JPMorgan Chase, SY Partners, and OMA, this book provides a practical roadmap for embedding agentic AI into the fabric of your organization while protecting value, trust, and long-term performance.Themes include: agentic AI, AI strategy, AI governance, AI transformation, enterprise AI, risk management

The Strategy, Governance, and Economics of Agentic AI

Building an Agentic Organization

Artificial Intelligence for Business

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