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An Introduction to Quantitative Research Methods for Marketing
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An Introduction to Quantitative Research Methods for Marketing

Tools and Techniques Using SPSS and R
Buch (gebunden)ca. 256.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.

Juni 2025, ca. 454 Seiten, Englisch
Taylor and Francis
978-1-032-52566-2

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