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AI's Transformative Impact on Finance,
Auditing, and Investment

AI's Transformative Impact on Finance, Auditing, and Investment

Dieses Grundlagenwerk bietet den Leserinnen und Lesern einen ganzheitlichen Überblick über Ziele, Strategien und Maßnahmen des Digitalmarketings. Das Digitalmarketing-Management wird dabei entlang der drei Kernbereiche „Analytics und Controlling“, „Ziele und Strategien“ und „Digitaler Marketing-Mix“&nbsp;vorgestellt.Letzterer&nbsp;umfasst die digitale Produkt-, Preis-, Vertriebs- und Kommunikationspolitik.
Zentrale Begriffe werden präzise definiert, systematisch voneinander abgegrenzt und in eine konsistente Gesamtstruktur eingeordnet. Zahlreiche übersichtliche Abbildungen und Praxisbeispiele veranschaulichen die vorgestellten Inhalte. Dieses Buch richtet sich an Dozierende, Studierende sowie Praktikerinnen und Praktiker gleichermaßen und eignet sich als fundierte Einstiegsliteratur in die Grundlagen des Digitalmarketings.
Der Inhalt

Einführung in die Digitalisierung
Konzeptionelle Grundlagen des Digitalmarketings
Das Umfeld des Digitalmarketings
Analytics und Controlling im Digitalmarketing
Ziele und Strategien im Digitalmarketing
Digitale Produktpolitik
Digitale Preispolitik
Digitale Vertriebspolitik
Digitale Kommunikationspolitik

Die Autorin
Linn Viktoria Zaglauer ist seit 2020 Professorin für Marketing an der TH Köln. Zuvor arbeitete sie in verschiedenen leitenden Managementpositionen bei der REWE Group in Köln und beim EDEKA-Verbund in Hamburg. Ihrer Promotion in Marketing bei Prof. Dr. Peter Kenning an der Zeppelin Universität in Friedrichshafen am Bodensee ging ein Masterabschluss in Wirtschaftswissenschaften ebenfalls an der Zeppelin Universität und ein Bachelorabschluss in Wirtschaftspsychologie an der Ruhr-Universität Bochum voraus. Ihre Forschungs- und Lehrschwerpunkte sind u.a. Digitalmarketing, Brand Management und Marketing Analytics bzw. Data Analytics.

Dieses Grundlagenwerk bietet den Leserinnen und Lesern einen ganzheitlichen Überblick über Ziele, Strategien und Maßnahmen des Digitalmarketings. Das Digitalmarketing-Management wird dabei entlang der drei Kernbereiche „Analytics und Controlling“, „Ziele und Strategien“ und „Digitaler Marketing-Mix“&nbsp;vorgestellt.Letzterer&nbsp;umfasst die digitale Produkt-, Preis-, Vertriebs- und Kommunikationspolitik.Zentrale Begriffe werden präzise definiert, systematisch voneinander abgegrenzt und in eine konsistente Gesamtstruktur eingeordnet. Zahlreiche übersichtliche Abbildungen und Praxisbeispiele veranschaulichen die vorgestellten Inhalte. Dieses Buch richtet sich an Dozierende, Studierende sowie Praktikerinnen und Praktiker gleichermaßen und eignet sich als fundierte Einstiegsliteratur in die Grundlagen des Digitalmarketings.Der Inhalt<ul><li>Einführung in die Digitalisierung</li><li>Konzeptionelle Grundlagen des Digitalmarketings</li><li>Das Umfeld des Digitalmarketings</li><li>Analytics und Controlling im Digitalmarketing</li><li>Ziele und Strategien im Digitalmarketing</li><li>Digitale Produktpolitik</li><li>Digitale Preispolitik</li><li>Digitale Vertriebspolitik</li><li>Digitale Kommunikationspolitik</li></ul>

Eine Einführung in Ziele, Strategien und Maßnahmen

Grundlagen des Digitalmarketings

Contributions to Management Science

This edited volume explores how managerial perspectives can shape meaningful and satisfying organizational experiences in the context of evolving structures and sustainability challenges. While management research often draws on organizational theories such as institutional or agency theory, the exchange between organization studies and sustainability remains limited. This book bridges that gap by using sustainability as a critical lens through which to understand organizational behavior, legitimacy, and long-term strategy.Addressing topics such as corporate social responsibility (CSR), corporate citizenship, sustainability strategy implementation, and the management of complex multi-stakeholder relationships, this book emphasizes the need for scholarship that addresses environmental, organizational, and socio-economic issues across multiple levels, advocating for solutions that are integrated, inclusive, and transformative.

Models and Practices

Sustainable Organizations

This open access book critically analyses a wide range of consumer law issues generated or exacerbated by the Internet of Things. The Internet of Things challenges many of the dichotomies which have shaped current laws: goods-services, hardware-software, tangible-intangible, online-offline. The book focuses on 4 specific challenges: things-as-service, liability, bricking of physical devices through software control, and the potential for enhanced personalisation, especially for digital assistants. The chapters analyse specific applications such as smart homes, connected cars, and consumer wearables with a view to providing innovative solutions to the new challenges posed by the Internet of Things, and to steer the development of the Internet of Things in a fairer direction. As well as offering an important analysis of the potential for smart consumer laws in the Internet of Things, the book also provides important insights into the growing divergence between Germany's and the UK's consumer laws since Brexit. The ebook editions of this book are available open access under a CC BY 4.0 licence on bloomsburycollections.com. Open access was funded by UKRI (Arts and Humanities Research Council) and the German Research Foundation (DFG).

Lessons from Germany and the United Kingdom

From Smart Technologies to Smart Consumer Law

This book is the first investigation of the relationship between EU digital sovereignty and sustainability strategies. It maps the ambitions and limitations of EU digital strategic autonomy and explores the structural challenges underlying its relationship with its green transition objectives in the context of the ongoing wars in neighbouring European countries and the consequent tensions in the EU energy sector. The EU is racing to achieve technological independence from third countries and foreign multinational companies to protect its digital sovereignty and preserve its fundamental rights. In the EU, digitalisation and the green transformation are seen as twin transitions. Yet, EU digital sovereignty strategies have a significant environmental cost. Reaching a status of strategic autonomy of the EU at the level of digital infrastructures, products, services and data implies higher energy consumption and exploitation of natural resources. Moreover, the geopolitical tensions following the Russian invasion of Ukraine have provoked an unprecedented energy crisis, which is affecting EU economies and impacting objectives of the twin transitions. The book offers an interdisciplinary analysis of the major EU regulatory and policy instruments in this field, providing an invaluable guide for academics, practitioners, and policymakers navigating the complex issues of preserving digital sovereignty and addressing climate change in times of war and energy crisis.

EU Challenges in Times of War and Energy Crisis

Digital Sovereignty and the Green Transition

**This edition will be released in March 2027. If you want to get a copy ahead of then, have a look at our hardback edition, released in May 2026.** 'If you're worried about wasting your life, read this book.' Rutger Bregman, author of Humankind A ridiculously in-depth guide to finding a fulfilling and impactful career in an age of AI. You have about 80,000 hours in your career: 40 hours a week, 50 weeks a year, for 40 years. This means your choice of career is the most important decision you'll ever make. Choose well, and you can have a more rewarding, interesting life, and also help solve some of the world's most pressing problems. Choose poorly, and you could waste decades. So what should you do? Most advice is based on no research, instead offering (misleading) platitudes like 'follow your passion'. It's surprisingly out of date, focusing on traditional paths rather than those most likely to thrive in an age of AI. And if you want to help others, the advice is even more simplistic: telling you to choose careers like nurse or doctor, when there are paths in which almost anyone can save more lives. In fact, some careers have hundreds of times more impact than others, but most of us have no idea which ones. Benjamin Todd is the founder of 80,000 Hours, a non-profit that's spent over ten years researching how to have a meaningful and impactful career. Here he introduces a tried-and-tested toolkit framework that has already led thousands of people to change their path. It covers:<ul><li>What really makes for a dream job, and why finding it probably doesn't involve 'following your passion'.</li><li>How to identify which global problems are most pressing, and why they might involve AI as much as climate change.</li><li>Which roles are likely to be automated, and how to ensure yours isn't among them.</li></ul> It's also full of practical tips and tools. You'll come away with a plan to use your 80,000 hours in a way that's rewarding and fulfils your potential to make a difference. 'This career guide is among the most thoughtful and grounded I've seen.' Cal Newport, author of Deep Work 'A remarkably rigorous guide about how to find that perfect career for you.' Ali Abdaal, author of Feel-Good Productivity 'Based on evidence and good sense, not platitudes.' Steven Pinker, author of The Better Angels of our Nature 'The most informative book you can read if you're stuck trying to make one of life's most important decisions.' Hannah Ritchie, author of Not the End of the World

How to Have a Fulfilling Career That Does Good

80,000 Hours

Build strategic and technological insight at the intersection of finance and innovation. Principles of Fintech by Alex Zarifis is a practical textbook designed for undergraduate and postgraduate students in business and financial management. Closely aligned with modules in Fintech, digital finance and financial innovation, it equips learners with the knowledge and applied frameworks needed to understand, evaluate and implement financial technologies across contemporary systems. This textbook explores the core technologies and business models shaping the Fintech landscape, from generative AI and blockchain to digital payments, InsurTech and WealthTech. Students are guided through how fintech solutions are developed, implemented and scaled, while critically assessing issues of ethics, governance, regulation and risk management. This textbook includes: - Clear learning objectives and summaries to frame each chapter and consolidate understanding - Applied frameworks linking theory to financial practice - Reflective questions and activities to encourage deeper analysis - Real-world examples to strengthen critical evaluation With its balanced integration of theory, application and critical reflection, Principles of Fintech prepares students to contribute to the evolving world of digital finance and financial innovation.

Financial Technology, Business Models and Strategic Innovation

Principles of Fintech

Risk, Governance and Society

European finance now operates under a dense web of intersecting rules. While these safeguards have reduced formal weaknesses, they often undercut strategic capacity, immobilize capital, and promote a tick-box mindset. This book argues that the problem is not the volume of regulations, but rather the absence of a shared language of risk. Treating risk as an external constraint renders institutions compliant yet fragile.
Drawing on the author's background in banking, payments, and fintech—including CTO/CIO and board-level roles with responsibility for technology strategy, operational resilience, payment systems, and supervisory engagement—and research on risk-based performance indicators, the book blends practice and research. It offers a governance-centered framework that translates regulatory duties into risk-based decision-making and metrics, differentiates banks from nonbanks, and integrates technology and third-party exposure.
Reframing supervision as a relational process built on proportionality, trust, and risk ownership, this book will appeal to readers interested in how financial risk governance shapes institutions, supervision, and society.

European finance now operates under a dense web of intersecting rules. While these safeguards have reduced formal weaknesses, they often undercut strategic capacity, immobilize capital, and promote a tick-box mindset. This book argues that the problem is not the volume of regulations, but rather the absence of a shared language of risk. Treating risk as an external constraint renders institutions compliant yet fragile.Drawing on the author's background in banking, payments, and fintech—including CTO/CIO and board-level roles with responsibility for technology strategy, operational resilience, payment systems, and supervisory engagement—and research on risk-based performance indicators, the book blends practice and research. It offers a governance-centered framework that translates regulatory duties into risk-based decision-making and metrics, differentiates banks from nonbanks, and integrates technology and third-party exposure.Reframing supervision as a relational process built on proportionality, trust, and risk ownership, this book will appeal to readers interested in how financial risk governance shapes institutions, supervision, and society.

Governance, Resilience and the Future of European Financial Power

Risk-Based Banking

Hart Studies in Comparative Public Law

Theory, Practice and Problems

Automation in Governance

Scam World is a big place, encompassing everything from investment fraud to everyday rip-offs. Setting out to discover its strange geography, Zeke Faux ('the funniest finance writer in America' - Matt Levine) takes notes at stadium-sized motivational conferences where paying audiences learn that the only way to reach your dreams is to sell, by any means necessary. He goes undercover, taking a job at a shady Florida call-centre operation fueled by social media ads that 'go out and find the morons for me'.Crossing the globe from India to Dubai to Thailand's Golden Triangle, where gangsters have built an entire city of scams, he explores the psychology of the con artist. What drives someone to choose a life of ripping other people off? And what makes us fall for them? (As one victim of a $100,000 fraud tells him, 'Once my scammer told me how I could make 30% overnight, working for $20 an hour seemed like the real scam.')From Mar-a-Lago to White House, from Wall Street to your street, this is the story of how the 'sell or be sold' mindset went from being a sign of sociopathy to a marker of success.

Scam World

Practical courage frameworks for auditors navigating AI and regulatory pressure&nbsp; Auditing with Courage: Reimagining Assurance and Building Trust in the Age of AI, written by PCAOB Board Member Christina Ho, combines memoir with actionable guidance for auditors facing today's most difficult professional challenges. Ho draws on lived experience dissenting from within the system to show auditors how to stand firm when it matters most.&nbsp; Auditing with Courage provides practical frameworks for speaking up at every career stage, grounded in Ho's journey from Tiananmen Square to confronting U.S. Senators. The book addresses the growing need for independent AI assurance, explaining why auditors are uniquely positioned to provide it and how principled courage strengthens both the profession and public trust. Real-world scenarios cover AI-driven risk assessments and pressure to approve unsafe systems.&nbsp; Readers will also find:&nbsp; <ul> <li>Courage frameworks that move beyond abstract ethics to audit-specific guidance for challenging management decisions and questioning AI outputs&nbsp;</li> </ul> <ul> <li>Real-world scenarios addressing AI-driven risk assessments and the regulatory uncertainties surrounding emerging technologies&nbsp;</li> </ul> <ul> <li>Insights from an insider who dissented from within the system rather than leaving, offering a perspective distinct from whistleblower narratives&nbsp;</li> </ul> <ul> <li>Practical strategies for building independent AI assurance capabilities as AI systems increasingly influence credit approvals, insurance pricing, and investments&nbsp;</li> </ul> <ul> <li>Guidance for auditors at every career stage on how to speak up when pressured to approve systems that may cause harm&nbsp;</li> </ul> Auditing with Courage is written for external auditors, internal auditors, government auditors, accounting engineers, and accounting students who need concrete guidance for exercising professional courage in technically complex situations. Ho's firsthand experience at the highest levels of audit oversight makes this an unmatched resource for professionals committed to protecting investors and public trust.&nbsp;

Reimagining Assurance and Building Trust in the Age of AI

Auditing with Courage

Contributions to Economics

Pasquale L. Scandizzo holds a Ph.D. from the University of California, Berkeley. He is Professor of Political Economy, past Director and Fellow of the Center for Economic and International Studies, Senior Fellow and Member of the Advisory Board of the University of Rome “Tor Vergata” Foundation, President of the Villa Mondragone Economic Development Association, President Emeritus of the Italian Society of Development Economics, and Chairman of OpenEconomics International, a university spin off focusing on project evaluation and economic development. His former institutional positions include the Governing Board of the Italian Institute of Statistics, the Italian Institute for Economic Planning (President), the National Planning Board, the Italian Parliamentary Budget Committee (Senior Adviser), the Ministry of Economics and Finance (Economic Adviser) the World Bank (Senior Economist and Research Coordinator). He has developed widely published methodologies to evaluate public investment programs, by combining option theory, cost benefit analysis and computable general equilibrium methods, and
 
 has been advising the World Bank and other multilateral institutions on the applications of these methodologies to policies of sustainable development.

This study explores the transformative potential of Artificial Intelligence (AI) in the tourism sector, emphasizing its role in enhancing service quality, operational efficiency, and global reach. To assess future impacts, the study uses a Social Accounting Matrix (SAM) and a Computable General Equilibrium (CGE) model built on GTAP 11 data. A scenario analyzing €66 billion in AI-tourism investments across G7 and other nations suggests strong short-term returns, particularly for capital and skilled labor, with the U.S. leading due to favorable infrastructure and market conditions. These findings point to the need for skill development and equitable policy design. AI’s capacity to personalize experiences and optimize operations positions it as a key driver of sustainable growth in tourism, with considerable economic spillovers and transformative potential across global markets.

A General Equilibrium Analysis

Tourism, Structural Features and Artificial Intelligence

AI's Transformative Impact on Finance, Auditing, and Investment

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