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Airline Customer Experience

Digitalization in Passenger Services

6-Minute Smarts

Grow Your Product Business

Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry.

Practical Strategies for Effective Marketing

Digital Marketing for Travel Brands

Learn how to utilize emerging technologies and innovations to enhance marketing strategies and tactics with this textbook for upper-level studies.

Integrating Martech for Transformational Marketing

Marketing Technology

Increase efficiency, improve profitability and reduce spend and become more confident handling and analyzing customer data for further insight.

Strategies for Accuracy and Efficiency

Optimizing Sales and Marketing Data

Learn how to plan, design and deliver sustainable events, while considering and measuring the long-term impacts to meet the triple bottom line (TBL) of people, planet and profit.

Planning, Designing and Delivering

Sustainability in Events Management

Master the Basics of Selling in 7 Steps

7 Lessons in Sales

Use this postgraduate textbook to gain an in-depth exploration of luxury marketing, focusing on cultural heritage, consumer behaviour and modern-day strategies that define this unique sector.

Develop Innovative Marketing Strategies for Luxury Brands

Luxury Marketing

With the rapid recent advances in the field of railway systems and infrastructure construction, and the evolution of AI tools that have enormous potential for application to railway design, maintenance and operations, industry professionals and researchers need an up-to-date resource on these developments. Artificial Intelligence Methods in Railway Infrastructure Systems: Application of Data Centric Engineering addresses this need. The book encapsulates the latest breakthroughs and contributions in these pivotal areas, providing readers with comprehensive insights into the cutting-edge methodologies and approaches shaping the field of railway infrastructure management. For engineers and researchers, the book provides a focused explanation of AI methodologies such as machine learning, computer vision and predictive analytics and their implementation to railway infrastructure development, tools that are new to this field. It combines theory with practical examples of the application of data centric engineering in structural health monitoring of monitoring of railway systems, thus enabling early anomaly detection and empowering infrastructure managers to address potential issues before they escalate. Given the expansive scope of research driving technological advancements in railway infrastructure management, this book serves as a reference for readers seeking to explore novel AI-based methodologies and harness their potential in the field. Readers will benefit from insights into how AI innovations can streamline their operations and enhance network safety across multiple dimensions. By providing a comprehensive overview of the subject matter, this book guides anticipatory strategies and shape future trends in railway infrastructure management.

Application of Data Centric Engineering

Artificial Intelligence Methods in Railway Infrastructure Systems

Delivering Customer Insight

Marketing Research

Through theory and data-driven techniques this postgraduate textbook will help advanced students turn their marketing data into practical insights.

Transform Data into Insights

Advanced Marketing Analytics

Airline Customer Experience

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