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Blake C: AI Marketing Mastery

AI Marketing Mastery

Techniques for Success

'A book for the ages' - Rory Sutherland, author of Alchemy How did the world's best brands get so big? They had more than great products - they hacked the human mind. This book reveals their secrets. Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science underpinning the success of seventeen leading brands, including Apple, Dyson, Red Bull, and Starbucks. What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it's worth? The answers are all in this book. Moving beyond theory, Hacking the Human Mind is a practical, accessible and engaging guide, filled with techniques to help you level up your marketing. You too can make your brand the one people reach for - without them ever really knowing why. 'This is a great book. Practical, generous and insightful' - Seth Godin, bestselling author of This is Marketing

Harriman House Essentials

Hacking the Human Mind

Consumer Behavior: Building Marketing Strategy: 2027 Release

Why the Best Companies Make Marketing Everyone's Business and How You Can Too

The M Word

WSPC (US)

SERVICES MARKETING (10TH ED)

A practical guide to building a modern brand that can effectively engage a younger, digital-native Gen Z audience by staying authentic, engaging communities, and adapting to cultural trends.From Nike to Netflix, Duford uses real world case studies from some of the most well-known brands today to illustrate key branding concepts and break down both successful and unsuccessful marketing approaches.Each chapter contains actionable frameworks to construct a successful brand strategy, including a diagnostic tool to assess your brand's situation, a step-by-step decision matrix, and a branding implementation roadmap.Marketing leaders and brand builders will come away with the confidence to abandon traditional approaches and instead embrace the transparency, strategic rule-breaking, and community co-creation that better speaks to a new generation.

How Gen Z is Transforming Marketing as We Know It

Branding without Permission

Unlock your marketing potential with actionable AI insights to supercharge customer engagement and retention.&nbsp; Customer Intelligence: Know Your Buyer to Transform Your Marketing&nbsp;by Eli Schwartz tackles the common pitfalls businesses face&nbsp;when&nbsp;they make&nbsp;incorrect assumptions about their customers.&nbsp;Relying on his experience working with&nbsp;companies like Google and Tinder, Schwartz guides&nbsp;you&nbsp;through understanding and&nbsp;leveraging&nbsp;AI to strengthen&nbsp;your&nbsp;marketing strategies and truly resonate with&nbsp;your&nbsp;customer base.&nbsp; The book provides a robust framework for&nbsp;identifying&nbsp;and understanding customer needs, helping&nbsp;you&nbsp;avoid costly marketing mistakes. Through real-world examples, Eli Schwartz&nbsp;demonstrates&nbsp;how AI can transform your strategies, ensuring not only attraction but retention of a loyal customer base.&nbsp; Inside the book:&nbsp; <ul> <li>Discover the pivotal role of customer insights in marketing success&nbsp;</li> </ul> <ul> <li>Learn to&nbsp;leverage&nbsp;AI for authentic customer connection&nbsp;</li> </ul> <ul> <li>Avoid the cost of marketing missteps with proven strategies&nbsp;</li> </ul> Whether you are a seasoned marketing professional or a business looking to enhance its customer engagement,&nbsp;Customer Intelligence is designed for those who wish to harness the power of AI for effective marketing and loyalty building. This book will equip you with the tools needed to make informed decisions that align with your customers' real desires and motivations.&nbsp;

Know Your Buyer to Transform Your Marketing

Customer Intelligence

Marketing: The Core: 2027 Release

Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, behavioural science expert Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, he draws on evidence from academia, real-life ad campaigns and his own original research. Entertaining and highly accessible, The Choice Factory is made up of 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Shotton interviews some of the smartest and most influential thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. Covering everything from priming to the pratfall effect, charm pricing to the curse of knowledge, with The Choice Factory as your guide it has never been easier to apply the science of behavioural economics to marketing. 'Actionable, memorable and powerful' - Seth Godin, bestselling author of This is Marketing Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

The Choice Factory

Fifteen marketing principles that make your brand the one customers choose, not the one they compare Marketing has a strategy problem disguised as an output problem. Teams ship more work than ever and get remembered for less of it. In Outbrand: The 15 Essential Marketing Principles to Outthink, Outposition, and Outlast Your Competition, Chris Aarons gives you a decision system for the moments when the answer is not obvious and the safe choice makes your brand easier to ignore. Aarons is a Wall Street Journal bestselling co-author of The Digital Helix and an award-winning marketing professor at the University of Texas McCombs School of Business. The book works in three moves. Outthink is the strategic choice that sets direction. Outposition is the brand positioning and differentiation that earn relevance. Outlast is the trust and discipline that hold the advantage after competitors start copying you. The principles are not opinions. Aarons interviewed the people whose ideas keep working: Roger Martin on strategy, Rory Sutherland on behavioral science, Marcus Sheridan on trust, Neil Hoyne on customer value, Roger Dooley on friction, Jay Baer on usefulness, and Rob Malcolm, who took Diageo from one of eight global priority brands growing to seven of eight. Aarons pressure-tested all fifteen across three decades with teams at Microsoft, Amazon, Coca-Cola, and Cisco, then on six years of MBAs who demanded proof. Rooted in human psychology and behavioral research, Outbrand holds when platforms shift and tools change. Every principle gives you the contrarian call most teams miss, the research behind it, a brand that won by living it, a brand that paid for ignoring it, and a filter you can run on your own work. Cases include Liquid Death, Oatly, Nike, British Airways, Gong, and Wendy's. Readers will also find: <ul> <li>Brand positioning competitors cannot copy and will not choose, built on Roger Martin's Can't/Won't test</li> <li>A standard for content so useful that customers would pay for it, plus a ninety-day gate that kills what does not earn its place</li> <li>Never Rules that stop good strategy from drifting back toward average</li> <li>Real-world case studies of how Liquid Death, Gong, Oatly, and British Airways built competitive advantage rivals could not copy</li> <li>A quarterly review that keeps the system working after the launch push fades</li> </ul> Written for startup founders, corporate executives, and marketing professionals seeking more than marginal improvements, Outbrand replaces tactical churn with a marketing strategy your team can run the week it arrives. AI and automation made average easy to produce. Judgment is the part that stayed scarce.

The 15 Essential Marketing Principles to Outthink, Outposition, and Outlast Your Competition

Outbrand

Deliver proven, data-led marketing performance and leadership insight across the modern marketing organization.In the fully updated second edition of Marketing Metrics by Christina Inge, marketing leaders gain the strategic tools needed to build enterprise-grade, data-powered marketing strategies that deliver measurable business results. Written for CMOs, marketing directors and senior analytics leaders, this authoritative guide shows how to translate marketing metrics, data and analytics into informed decision making, stronger governance and clear financial impact.Featuring new content on AI-powered marketing metrics and enterprise analytics capability, this book equips senior professionals with the frameworks and models required to embed measurement into marketing leadership and long-term strategy.You will learn how to: - Implement a data-first marketing strategy aligned with business outcomes - Measure channel, campaign and brand ROI with confidence - Apply AI-powered metrics including predictive customer lifetime value - Build enterprise analytics capability and AI-ready marketing teams - Evaluate vendors and technology for strategic marketing investmentSupported by real-world examples and practical strategic models, this book provides senior marketing leaders with the tools to strengthen accountability, guide investment decisions and deliver measurable marketing performance at scale.Themes include: marketing metrics, marketing ROI, data-driven marketing strategy, AI in marketing analytics, customer lifetime value, marketing leadership

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

Lamb/Hair/McDaniel's "MKTG," 15th Edition helps you connect marketing to everyday experiences, strategic business decisions, and the surrounding marketplace. Supported by a clear, concise writing style and organized structure, this edition guides you through essential marketing concepts, providing relevant real-world examples and practical applications that make core concepts easier to apply With enhanced coverage of timely topics, including artificial intelligence, digital marketing, emerging social and cultural trends, and evolving marketplace dynamics, "MKTG," 15th Edition gives you a greater understanding of the forces shaping modern marketing practices.

Mktg

AI Marketing Mastery

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