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Gesamtkatalog

Catalogue complet

AI Innovations for Travel and Tourism

Palgrave Studies in Accounting and Finance Practice

This book is a comprehensive guide designed for professionals in high-risk sectors, bridging the gap between traditional auditing methods and the modern digital landscape. This book offers innovative solutions, practical Python coding exercises, and real-world scenarios, equipping readers with invaluable insights into fraud analytics. Tailored for internal auditors, data scientists, and analysts, it's an essential resource for navigating the complexities of fraud in the digital era.

Data Science and Machine Learning Techniques for Detecting Fraud in the Digital Age

Fraud Analytics in Action

Deliver lasting customer value through data-led, technology-enhanced engagement strategies.

Customer Engagement Strategy by Joern Schlimm is a strategic guide for senior decision-makers who want to move beyond short-term campaigns and design customer experiences that deliver measurable results. Grounded in global research and proven industry frameworks, it provides tools for transforming emerging technologies into sustainable, ROI-driven engagement strategies that strengthen brand equity and customer loyalty.

Written for decision-makers shaping enterprise growth, this book explores how to align digital innovation with governance, performance metrics and long-term business impact. Drawing on real-world examples from organizations such as Breitling, Europa-Park and ZEISS, it highlights how forward-thinking brands create competitive advantage through purposeful innovation.

You'll learn how to:
- Apply data-led frameworks to deliver consistent, high-value customer experiences 
- Integrate AI, Web3 and immersive environments into measurable engagement strategies 
- Use proven insights to govern innovation and mitigate technology adoption risks 
- Lead transformation that connects business performance with customer outcomes 

Combining strategic foresight with actionable insights, Customer Engagement Strategy helps senior leaders make informed, evidence-based decisions that drive growth, enhance governance and deliver meaningful customer relationships across every channel.

Themes include: digital transformation, customer experience strategy, data-driven marketing, ROI measurement, technology governance, innovation leadership

Using Emerging Technologies to Transform the Customer Journey

Customer Engagement Strategy

Routledge Advances in Production and Operations Management

Modern supply chains operate in conditions of increasing complexity and uncertainty, resulting from both dynamic technological changes and increasing regulatory requirements. Companies must simultaneously optimize their processes for efficiency and costs, minimize risk and adapt to new ESG standards that are changing the way supply chains operate. This requires modern management tools, strategic decisions based on data and financing models that enable the implementation of solutions consistent with the principles of sustainable development.This book provides insights into how modern supply chains are evolving and why it matters to businesses, policymakers, and society at large. Contributors address the key challenges facing modern supply chains, from the rapid development of technologies - such as artificial intelligence, blockchain, the Internet of Things (IoT) and automation - revolutionizing the way logistics and operations are managed, to increasing regulatory requirements and social pressure for sustainable development forcing companies to adapt their strategies to stricter environmental and ethical standards. The book also explores the financing of sustainable supply chains, expanding how financial instruments such as green bonds, ESG funds and public-private partnerships can support logistics transformation in the face of new environmental standards.Combining theoretical foundations and practical insights, this edited collection is valuable source of knowledge for researchers and advanced students of logistics and operations management in particular.

Navigating Complexity, Technology and Finance

Sustainable Supply Chains in the Digital Age

Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examining both traditional and extended elements of the retail mix in today's dynamic, evolving business environment. It provides a comprehensive understanding of how digital transformation, driven by technologies such as AI, ML, VR, AR, IoT, Blockchain, cloud computing, and data analytics, along with advanced PoS systems, CRM platforms, ERP systems, and RFID technology is reshaping integrated marketing communication, brand campaigns, merchandise management, category management, assortment planning, personalization, and the shopping experience, reflecting the purpose and promise of a brand.Focusing on emerging trends, the book explores new formats and business models, with emphasis on omni-channel retailing and its key constituents. It also addresses the tangible and intangible aspects of retailing, offering insights into how to achieve deeper customer engagement and patronage loyalty. It provides an in-depth overview of contemporary retail design elements, store ambiance, visual merchandising, planograms, and fixtures. Latest, practical insights on Human Resource Management, managing luxury brands, building curated Private Label Brands, mall operations, location strategies, Public Relations, influencer marketing, loyalty programs, and sustainability initiatives provide a holistic outlook.Designed for students, researchers, and professionals in Retail Management, Marketing, and Branding, this book combines theory with practical applications. Through real-world examples, case studies, and illustrations, it equips readers with critical skills to navigate the complexities of modern retail marketing.

Retail Marketing in the Modern Age

Today, organizations face significant pressure to rapidly innovate and respond to changing market demands, but many struggle to align engineering practices with overarching business goals. Agile and DevOps methodologies, often seen purely as technical solutions, can fail without proper alignment with executive-level expectations and objectives. Using a clear, actionable framework to effectively drive organizational change, this book addresses this critical gap by providing leaders with the tools and knowledge required to directly connect technical outputs to corporate strategy, ensuring development efforts consistently result in tangible business value.
Drawing on firsthand experiences in global enterprises, author Leo Bardelli demystifies Agile and DevOps methodologies, demonstrating how—when strategically implemented—they streamline processes, accelerate innovation, and deliver measurable impact that resonates with executives and board members alike. Structured around the most pressing pain points faced by senior managers and technical leaders, you’ll find essential topics such as maturity assessments, stakeholder engagement, strategic communication with executives, legacy system modernization, and effective risk management. Bardelli offers practical tools and actionable insights, including real-world templates, detailed case studies, maturity matrices, and KPIs tailored for clear communication with Board-level and executive stakeholders.
Unlike other technical guides that focus narrowly on engineering processes, Bridging the Gap uniquely blends technology and strategic business management, making, making these methodologies indispensable tools for sustained organizational growth and profitability.
What You Will Learn
<ul>
<li>Create and run a maturity assessment for Agile and DevOps based on the stream value

</li><li>Merge the product needs at an engineering level

</li><li>Build and collect metrics and turn this data into storytelling.

</li><li>Articulate the value of Agile and DevOps in terms that executives and board members understand and appreciate




Who This Book Is For

Engineering Managers, Technical Leads, Product Owners, Heads of DevOps, Head of Engineering and product people responsible for multiple teams or projects who want to increase their strategic impact. It will also prove very helpful for the engineer who is in a position to step into management-level positions such as Team Lead or Manager, and who needs to understand more clearly how the technical decisions relate to the objectives of the greater business.
</li></ul>

Today, organizations face significant pressure to rapidly innovate and respond to changing market demands, but many struggle to align engineering practices with overarching business goals. Agile and DevOps methodologies, often seen purely as technical solutions, can fail without proper alignment with executive-level expectations and objectives. Using a clear, actionable framework to effectively drive organizational change, this book addresses this critical gap by providing leaders with the tools and knowledge required to directly connect technical outputs to corporate strategy, ensuring development efforts consistently result in tangible business value.Drawing on firsthand experiences in global enterprises, author Leo Bardelli demystifies Agile and DevOps methodologies, demonstrating how—when strategically implemented—they streamline processes, accelerate innovation, and deliver measurable impact that resonates with executives and board members alike. Structured around the most pressing pain points faced by senior managers and technical leaders, you’ll find essential topics such as maturity assessments, stakeholder engagement, strategic communication with executives, legacy system modernization, and effective risk management. Bardelli offers practical tools and actionable insights, including real-world templates, detailed case studies, maturity matrices, and KPIs tailored for clear communication with Board-level and executive stakeholders.
 Unlike other technical guides that focus narrowly on engineering processes, 
 Bridging the Gap 
 uniquely blends technology and strategic business management, making, making these methodologies indispensable tools for sustained organizational growth and profitability.
 What You Will Learn<ul><li>Create and run a maturity assessment for Agile and DevOps based on the stream value</li><li>Merge the product needs at an engineering level</li><li>Build and collect metrics and turn this data into storytelling.</li><li>Articulate the value of Agile and DevOps in terms that executives and board members understand and appreciate</li></ul>Who This Book Is ForEngineering Managers, Technical Leads, Product Owners, Heads of DevOps, Head of Engineering and product people responsible for multiple teams or projects who want to increase their strategic impact. It will also prove very helpful for the engineer who is in a position to step into management-level positions such as Team Lead or Manager, and who needs to understand more clearly how the technical decisions relate to the objectives of the greater business.

Turning Agile and DevOps Initiatives into Board-Level Wins

Bridging the Gap

Bibliotheks- und Informationspraxis

This volume is intended as an assessment of the situation of the specialized world of parliamentary and public authority libraries. It brings together contributions from libraries of various sizes, sponsors (federal, state) and institutions (parliaments, ministries, courts, authorities) and describes their current challenges as well as their approaches to address them. Its central theme is digital change. How does it affect parliamentary and public authority libraries, which business areas are affected? What adjustments are there, e.g. in acquisitions with regard to print vs. online? Are there any new services being offered in terms of use/customer acquisition and others that have been abolished because there was no longer any demand for them? How do parliamentary and government libraries function in the "post-COVID" period, what effects do the home office regulations of the institutions have on the internal organization and the relationship between online vs. face-to-face use? The articles in this volume are based on these and similar key questions. Taken together, they provide an insight into the structural challenges facing parliamentary and public authority libraries and the possibilities for successfully addressing them.

Dieser Band versteht sich als Standortbestimmung innerhalb der speziellen Welt der Parlaments- und Behördenbibliotheken. Er versammelt Beiträge aus Bibliotheken verschiedenster Größe, Träger (Bund, Länder) und Einrichtungen (Parlamente, Ministerien, Gerichte, Behörden) und beschreibt deren aktuelle Problemstellungen und Lösungswege. Sein zentrales Thema ist der digitale Wandel. Wie wirkt er sich auf die Parlaments- und Behördenbibliotheken aus, welche Geschäftsfelder sind betroffen? Welche Anpassungen gibt es z. B. in der Erwerbung im Hinblick auf Print vs. Online? Gibt es in der Benutzung/Kundenwerbung Services, die neu angeboten werden und anderes, was abgeschafft wurde, weil es keine Nachfrage mehr danach gab? Wie funktionieren die Parlaments- und Behördenbibliotheken in der Nach-Corona-Zeit, welche Auswirkungen haben die Home-Office-Regelungen der Einrichtungen auf die Binnenorganisation und das Verhältnis Online- vs. Präsenznutzung? Die Beiträge des Bandes orientieren sich an diesen und vergleichbaren Leitfragen. In der Zusammenschau vermitteln sie einen Einblick in die strukturellen Herausforderungen der Parlaments- und Behördenbibliotheken und die Möglichkeiten, ihnen erfolgreich zu begegnen.

Parlaments- und Behördenbibliotheken im digitalen Wandel

Fuzzy Management Methods

As organizations strive to balance innovation with accountability, this second volume in a trilogy on fuzzy systems and digital ethics examines how ethical and sustainable practices can be operationalized at the institutional level. Through the lens of design science and fuzzy logic, it demonstrates how organizations can build resilient, data-driven infrastructures that support responsible decision-making. Theoretical models and empirical insights highlight the role of fuzzy logic in enhancing the adaptability and integrity of enterprise systems.
 
Volume II extends the ethical framework of the honorable merchant to the organizational level. It examines how institutions can uphold ethical standards in competitive environments, with case studies from business informatics, computer science, and engineering. Topics include performance management, customer classification, employee satisfaction, marketing analytics, and service level optimization. The volume concludes with a responsible actions framework, reinforcing the integration of ethics into complex organizational processes.
This textbook trilogy is primarily intended for students of computer science, business information systems, and innovation management who aspire to make a meaningful impact. It will also appeal to managers who value balanced perspectives and data-driven analysis.

As organizations strive to balance innovation with accountability, this second volume in a trilogy on fuzzy systems and digital ethics examines how ethical and sustainable practices can be operationalized at the institutional level. Through the lens of design science and fuzzy logic, it demonstrates how organizations can build resilient, data-driven infrastructures that support responsible decision-making. Theoretical models and empirical insights highlight the role of fuzzy logic in enhancing the adaptability and integrity of enterprise systems.&nbsp;Volume II extends the ethical framework of the honorable merchant to the organizational level. It examines how institutions can uphold ethical standards in competitive environments, with case studies from business informatics, computer science, and engineering. Topics include performance management, customer classification, employee satisfaction, marketing analytics, and service level optimization. The volume concludes with a responsible actions framework, reinforcing the integration of ethics into complex organizational processes.This textbook trilogy is primarily intended for students of computer science, business information systems, and innovation management who aspire to make a meaningful impact. It will also appeal to managers who value balanced perspectives and data-driven analysis.

An Introduction with Cases from Business Informatics, Computer Science and Engineering

Fuzzy Sets and Systems III

Digital Transformation and Innovation

This book examines the evolving role of digitalization in knowledge transfer within businesses and education, offering a thoughtful exploration of innovative frameworks, case studies, and practical strategies to address the challenges of a rapidly changing landscape. Integrating perspectives from very diverse fields highlights how AI, immersive technologies, and an attitude of co-creation can enhance knowledge retention, ecosystem thinking, and learner engagement.&nbsp;Bringing together contributions from experts across industries and academia, the book combines theoretical insights with truly practical applications. Topics include AI-enhanced HR processes, digital ecosystems for small and medium-sized enterprises, and methods to improve learner motivation through tools like chatbots and immersive worlds. Through case studies, such as the use of an Extended Reality demonstrator in collaborative workspaces and systematic approaches to AI adoption, the book provides readers with a deeper understanding of how knowledge transfer can be reimagined in digital environments. It also raises critical questions about the integration of AI, the ethical implications of automation in knowledge management, and the future of workplace learning. It further explores practical solutions, including frameworks for collaborative business-education partnerships and strategies to support upskilling and innovation in digital ecosystems. Its focus on fostering resilient, adaptive systems and addressing pressing challenges in knowledge transfer makes it a practical guide for creating sustainable and forward-thinking solutions.As such, the book provides business leaders, educators, and policymakers with actionable insights to support innovation, sustainability, and collaboration. Professionals navigating the complexities of digital transformation will also find it a valuable resource.

Shaping the Future

Digital Transformation in Knowledge Transfer

Boost your AI quotient for AI-ready leadership.Most leaders know that AI can deliver efficiency gains, making it a company priority in a challenging business environment. But the pace of change is outstripping their ability to adapt. More than 75% of leaders report that AI is creating challenges they have never faced before and these new challenges, anxieties and uncertainty about the future are creating a 'readiness gap'.AI-Q, your AI Quotient, is both a new metric for assessing readiness and a framework for building it. Use the AI-Q MAP (Mindset, Abilities and Practices) to: <ul> <li> assess where you are today </li> <li> identify the critical gaps, and </li> <li> build the leadership and organizational capabilities you need to ensure your AI investments deliver returns. </li> </ul>Futurist and economist Athena Peppes draws on research from leading institutions and expert interviews to offer a new approach to AI-readiness, the new critical leadership capability in the human+AI era.

The new leadership imperative for the Human+AI era

AI-Q

The Platform Enabled Banking Transformation Playbook or What a Kitchen Disaster Teaches about Fixing Banks!The renovations needed to fix a broken dishwasher and flooded kitchen are the genesis for Rip Out the Core: A DIY Guide to Platform-Enabled Banking Transformation. They showed what many transformation leaders learn the hard way: do not just tear everything out and rebuild. People have to live in the house while it is being renovated. Likewise, a bank must keep banking while modernising systems. Customers still need their payments processed. Regulators still need their reports. Staff still need systems that work. The art isn't in the demolition - any fool can destroy things. The art is in the careful, methodical, strategic rebuilding that does not bring the whole structure crashing down.This art is the foundation of the book's Platform Enabled Banking Transformation (PEBT). PEBT is not a product. It is not a framework in search of a slide deck. It is a way to think about doing progressive modernisation step by step, capability by capability, with strategy, sanity, and staying power. Tracing these steps, the book starts with why systems fail, how to spot the early warning signs, and why starting with tech is usually a terrible idea. It then covers blueprints, construction, and systems rollout to end with a look into the platform-enabled future of banking, and how to stay adaptable in an unpredictable world.This book is written for anyone working in banking and especially in Information Technology, operations, architecture, or transformation. It is written to make them feel seen. It is written for those who have thought, "We can't keep patching this thing forever." This book explains why that thought keeps coming back, and how to modernise without losing control of the bank along the way

A DIY Guide to Platform-Enabled Banking Transformation

Rip Out the Core

This book looks at Generative Artificial Intelligence (GAI) and Knowledge Management Systems (KMS). It explains the design considerations to implement Generative AI in practice. The book looks at the evolving digital environment and discusses how organizations may effectively manage knowledge through emerging technologies. Chapters cover theory, design and implementation, and case studies from industry players. These case studies will focus on organization implementation experiences to draw out applicable frameworks, principles and best practices. This provides readers with essential insights into future technology development trends. Providing a methodological approach to designing and deploying GAI-based KMS in business, this book will appeal to academic researchers, industrial practitioners, students, and anyone interested in GAI-based KMS.

Concepts, Design, and Case Studies

Generative Artificial Intelligence in Knowledge Management Systems

AI Innovations for Travel and Tourism

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