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Gesamtkatalog

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AI, Corporate Social Responsibility, and
Marketing in Modern Organizations

AI, Corporate Social Responsibility, and Marketing in Modern Organizations

How can retailers implement the right strategies to optimize customer journeys and adapt to rapid technological change?

The Future of Shopping is a practical guide for managers, brand leaders and retail professionals who want to develop strategies that combine digital innovation with core retail principles. While the fundamentals of why people buy remain constant, how retailers apply them has been transformed by data, AI and emerging platforms.

Written by retail technology expert Miya Knights, this book draws on real-world examples from Amazon, Tesco, Walmart and Temu to show how technology is reshaping the shopping experience. With detailed frameworks and actionable tools, it equips professionals to strengthen credibility, apply models with confidence and deliver measurable career and business impact.

You'll learn how to:
- Apply data-driven insights to anticipate customer needs before they arise
- Implement retail media networks to enhance reach and engagement
- Develop strategies that combine sustainability with digital transformation
- Optimize personalization by aligning generative AI with the human touch
- Build models that connect innovation to measurable business performance

Covering every stage of the customer journey, The Future of Shopping equips mid-career professionals to implement new technologies strategically, optimize performance and advance their influence in a competitive sector.

Themes include: retail strategy, customer journey optimization, digital innovation, retail media networks, sustainability in retail, AI personalization

Using Digital, Data and AI to Win with Customers

The Future of Shopping

Beyond the Human Touch: AI's Revolution in Healthcare provides a comprehensive, accessible, and engaging exploration of how Artificial Intelligence (AI) is transforming healthcare. The book aims to serve as a definitive guide for healthcare professionals, policymakers, researchers, and students, offering insights into the practical applications, ethical considerations, and future potential of AI in the healthcare sector. This book benefits the healthcare and AI communities by:¿ Providing a thorough understanding of how AI technologies are being integrated into various aspects of healthcare.¿ Offering practical insights and strategies for implementing AI in clinical and administrative settings.¿ Highlighting the ethical and regulatory considerations necessary for responsible AI adoption.¿ Envisioning the future of AI in healthcare, including its potential to address global health disparities.

AI's Revolution in Healthcare

Beyond the Human Touch

Cut through the hype. Master the basics. Transform your work

How to AI

Die Rufe nach einem umfassenden Arbeitnehmerdatenschutz sind mit den jüngsten Datenschutzskandalen in deutschen Konzernen wieder lauter geworden. Ein eigenes Arbeitnehmerdatenschutzgesetz lässt aber weiter auf sich warten. Auch die geltenden Regelungen lassen den Arbeitnehmer jedoch nicht schutzlos. Der Schwerpunkt des Praxishandbuches liegt daher in der Darstellung des Datenschutzes im Arbeitsverhältnis und seiner praktischen Umsetzung. Die Autoren zeigen Unternehmen, Rechtsanwälten und anderen Interessierten auf, welche datenschutzrechtlichen Probleme sich in den Phasen des Arbeitsverhältnisses (Begründung, Durchführung und Beendigung) stellen und wie in der Praxis mit ihnen umgegangen werden kann.

Praxishandbuch Datenschutz im Arbeitsverhältnis

Why is a circular economy important for business students to know? What can businesses do to become more circular? How can businesses manage circular transitions and integrate better and sustainable practices into their processes? The Circular Economy is the textbook postgraduate and final-year undergraduate students need to address these questions while studying on Circular Economy and Sustainable Business courses. This textbook looks at integrating circular economy principles and metrics within key aspects of business including: storytelling, financial planning and reporting, operations and supply chain management all within four parts: - Part 1 - Planning: A Strategic Approach to Circular Economy - Part 2 - Organising: Mobilising resources and Coordinating Core Activities - Part 3 - Leading: Creating Enablers and Favourable System Conditions &gt;As more companies work to become more sustainable, specific planning, measuring and strategies will need to be embedded to ensure a smooth transition. Students studying circular economy will need to know the theories, and will also need to know how to apply theory into practice within the workplace. With this textbook, understand the key theories, strategies and applications of circular economy and how to manage circular transitions within an organization's core functions, through various real-world examples from Ikea, Ellen MacArthur Foundation, The Guararapes Group and Flying Tiger. This textbook also has online resources including lecturer slides and a lecturers' manual.

Strategies and Principles for Responsible Businesses

The Circular Economy

A new era of SQL Server is here, and this latest edition of Grant Fritchey’s best-selling dive into SQL Server query performance can ensure your queries keep up.

The fundamentals are still here: You’ll learn how statistics and indexes impact performance, how to identify poorly performing queries, and how to discover effective solutions. But this new edition also includes advanced features unique to SQL Server 2025, such as AI integration for automatic tuning, insights on using extended events, automatic execution plan correction, and more. It’s a must-have resource designed to empower you to troubleshoot slow-performing queries and make them run faster than ever.

The book is a treasure trove of instruction, insight, and advice. As you dive in, you’ll encounter key fundamentals, from statistics and data distribution to cardinality and parameter sniffing, and learn to analyze and design your indexes and queries using best practices that prevent performance problems before they occur. You’ll also explore advanced features like Query Store for managing and controlling execution plans, automated performance tuning, and memory-optimized OLTP tables and procedures—and learn how SQL Server 2025 makes it all more powerful and automatable than ever.

What You Will Learn

Use Query Store to understand and easily change query performance

Recognize and eliminate bottlenecks leading to slow performance

Tune queries whether on-premises, in containers, or on cloud platform providers

Implement best practices in T-SQL to minimize performance risk

Design in the performance that you need through careful query and index design

Understand how built-in, automatic tuning can assist your performance enhancement efforts

Protect query performance during upgrades to the newer versions of SQL Server




Who This Book Is For

Developers and database administrators with responsibility for query performance in SQL Server environments, and anyone responsible for writing or creating T-SQL queries and in need of insight into bottlenecks—including how to identify them, understand them, and eliminate them

Troubleshoot and Optimize Query Performance

SQL Server 2025 Query Performance Tuning

HR und Führung im digitalen Wandel

In einer Welt, die von Volatilität, Unsicherheit, Komplexität und Ambiguität geprägt ist, stehen Unternehmen vor der Herausforderung, agiler und anpassungsfähiger zu werden. Selbstorganisation erscheint vielen als Allheilmittel – doch wie lässt sie sich effektiv umsetzen?
 
 Das Autorenteam hat mit dem Selbstorganisationskompass einen praxisnahen Leitfaden und Konfigurator entwickelt, der Ihnen als Werkzeug hilft, die vielfältigen Ansätze der Selbstorganisation zu verstehen, zu vergleichen und die passende Lösung für Ihre spezifische Organisation zu finden. Das Fachbuch beschreibt aktuelle Modelle wie Holokratie, Soziokratie, kollegiale Führung und vergleicht deren Stärken, Schwächen sowie Einsatzfelder und stellt ein anpassbares Framework zur Einführung vor – mit Rollen, Phasen und Stolperfallen.
 
 Der Kompass richtet sich an alle, die Selbstorganisation als bewusste Gestaltungsaufgabe verstehen und insbesondere an Geschäftsführende, Vorstände, Führungskräfte und HR-Verantwortliche. Zahlreiche Reflexionsfragen zur eigenen Standortbestimmung und Praxisimpulse helfen bei der konkreten Umsetzung im eigenen Unternehmen.&nbsp;
 Der Inhalt<ul><li>Grundlagen, Konzepte und Umsetzungsmodelle der Selbstorganisation</li><li>Der Selbstorganisations-Kompass: Ihr Werkzeug für die Umsetzung</li><li>Fallbeispiele</li></ul>
 Die Autor:innen
 Julia Fritzsche
 ist User Experience Consultant mit Fokus auf nutzerzentrierter Kommunikation und Managing Partner bei der UseTree GmbH.
 Prof. Dr. Kai Reinhardt
 ist Professor für Betriebswirtschaftslehre an der HTW Berlin mit den Schwerpunkten Organisation, Personal und digitale Transformation.
 &nbsp;

In einer Welt, die von Volatilität, Unsicherheit, Komplexität und Ambiguität geprägt ist, stehen Unternehmen vor der Herausforderung, agiler und anpassungsfähiger zu werden. Selbstorganisation erscheint vielen als Allheilmittel – doch wie lässt sie sich effektiv umsetzen?
 
 Das Autorenteam hat mit dem Selbstorganisationskompass einen praxisnahen Leitfaden und Konfigurator entwickelt, der Ihnen als Werkzeug hilft, die vielfältigen Ansätze der Selbstorganisation zu verstehen, zu vergleichen und die passende Lösung für Ihre spezifische Organisation zu finden. Das Fachbuch beschreibt aktuelle Modelle wie Holokratie, Soziokratie, kollegiale Führung und vergleicht deren Stärken, Schwächen sowie Einsatzfelder und stellt ein anpassbares Framework zur Einführung vor – mit Rollen, Phasen und Stolperfallen.
 
 Der Kompass richtet sich an alle, die Selbstorganisation als bewusste Gestaltungsaufgabe verstehen und insbesondere an Geschäftsführende, Vorstände, Führungskräfte und HR-Verantwortliche. Zahlreiche Reflexionsfragen zur eigenen Standortbestimmung und Praxisimpulse helfen bei der konkreten Umsetzung im eigenen Unternehmen.&nbsp;
 Der Inhalt<ul><li>Grundlagen, Konzepte und Umsetzungsmodelle der Selbstorganisation</li><li>Der Selbstorganisations-Kompass: Ihr Werkzeug für die Umsetzung</li><li>Fallbeispiele</li></ul>

Der Selbstorganisations-Kompass: Grundsätze, Modelle und praktische Umsetzung

Agile Unternehmensführung durch Selbstorganisation

This book examines climate change and the need for advertising creatives to think and create strategically in order to educate about the human role in climate adaptation.&nbsp;As more brands and organizations feel the economic and cultural effects of climate realities, there is an urgent need for the advertising industry to offer smarter, creative approaches to messaging about this phenomenon. Creatives must use their ability to translate complex issues into messages that resonate with multiple audiences while&nbsp;bridge the gap between consumers and climate understanding. The author argues that brands and corporations have a social responsibilty to provide this value, thereby fighting misinformation and emboldening citizens to work toward adaptive behaviors with understanding of basic climate science. Through the themes of complexity, creativity, and courage, this book synthesizes theory on audience engagement and discusses how to frame the climate issue effectively.

Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world. For brands and their agency advocates, this demands a courageous approach to crafting work that engages a range of audiences, people often polarized and politically divided. How can the vibrant creative industry play a leading role in helping humanity adapt to climate change? What climate science resources exist that aid in developing smart communication platforms? How does a creative strategist grow skills necessary for this most important assignment?&nbsp;Brave Work, a guide for creatives in all career stages, develops a mission statement for creative leadership in these complicated times.

A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times

Brave Work in the Age of Climate Change

Confident Series

Get across the basics of cybersecurity with this streamlined guide that provides clarity and confidence in a world where cyber security is changing so rapidly.

The Essential Insights and How to Protect from Threats

Confident Cyber Security

The extractive economy is failing. The regenerative economy is being built. This is the definitive field manual for entrepreneurs, investors, and changemakers ready to stop tinkering with a broken system—and start building what replaces it. When Laurie Lane-Zucker coined the term impact entrepreneur in 2011, he named an emerging movement. Fifteen years later, that movement has reached a breakthrough. The Impact Entrepreneur Breakthrough maps how to join it. Part manifesto and part operating manual, this book shows how enterprises, ownership, capital, markets, security, and culture must transform together—and provides practical tools to begin immediately. Drawing on three decades at the forefront of impact investing and regenerative economics, Lane-Zucker introduces powerful new frameworks, including the Five Pillars of Real Security, the Prevention Dividend, and Defense as a Service—reimagining protection as shared resilience rather than fortified isolation. You’ll learn to <ul><li>design enterprises that heal communities and ecosystems;&nbsp;</li><li>structure ownership so mission survives growth and succession;&nbsp;</li><li>deploy capital for long-term resilience;&nbsp;</li><li>rethink risk through prevention and collaboration;&nbsp;and</li><li>translate regenerative values into concrete strategies and decisions.</li></ul> Each chapter moves from analysis to action, with real-world applications from practitioners already building the Impact Economy. The breakthrough is happening now. The question is whether you’ll participate.

The extractive economy is failing. The regenerative economy is being built. This is the definitive field manual for entrepreneurs, investors, and changemakers ready to stop tinkering with a broken system—and start building what replaces it. When Laurie Lane-Zucker coined the term impact entrepreneur in 2011, he named an emerging movement. Fifteen years later, that movement has reached a breakthrough. The Impact Entrepreneur Breakthrough maps how to join it. Part manifesto and part operating manual, this book shows how enterprises, ownership, capital, markets, security, and culture must transform together—and provides practical tools to begin immediately. Drawing on three decades at the forefront of impact investing and regenerative economics, Lane-Zucker introduces powerful new frameworks, including the Five Pillars of Real Security, the Prevention Dividend, and Defense as a Service—reimagining protection as shared resilience rather than fortified isolation. You’ll learn to <ul><li>design enterprises that heal communities and ecosystems;&nbsp;</li><li>structure ownership so mission survives growth and succession;&nbsp;</li><li>deploy capital for long-term resilience;&nbsp;</li><li>rethink risk through prevention and collaboration;&nbsp;and</li><li>translate regenerative values into concrete strategies and decisions.</li></ul> Each chapter moves from analysis to action, with real-world applications from practitioners already building the Impact Economy. The breakthrough is happening now. The question is whether you’ll participate.

A Field Manual for the Regenerative Economy

The Impact Entrepreneur Breakthrough

Dieses Werk zeigt professionelle Wege auf, wie selbst mit kleinsten Projekten – in traditionellen oder digitalen Welten – viel erreicht werden kann und wie aus ersten Schritten im weiteren Verlauf eine erfolgreiche Gründung bzw. ein wirtschaftlich profitables Start-up hervorgehen kann. Das Buch stellt innovative Möglichkeiten des sozialen Engagements vor und zeigt, wie man Erfolg hat, indem man sich in kluger Weise einbringt. Das Buch bietet vielfältigen Rat, Erfolgsgeschichten und Porträts von Menschen, die durch ihre Initiativen wirklich etwas bewirken konnten.
 
 “Gründet Euch!” knüpft authentisch an den aktuellen Zeitgeist des “Sich-engagieren-Wollens” an und bietet fachkundige Unterstützung, um auf professionellem Wege etwas zu bewirken, durch Blogs, Apps, lokale Initiativen und/oder ein Start-up u.v.m.&nbsp;

Dieses Werk zeigt professionelle Wege auf, wie selbst mit kleinsten Projekten – in traditionellen oder digitalen Welten – viel erreicht werden kann und wie aus ersten Schritten im weiteren Verlauf eine erfolgreiche Gründung bzw. ein wirtschaftlich profitables Start-up hervorgehen kann. Das Buch stellt innovative Möglichkeiten des sozialen Engagements vor und zeigt, wie man Erfolg hat, indem man sich in kluger Weise einbringt. Das Buch bietet vielfältigen Rat, Erfolgsgeschichten und Porträts von Menschen, die durch ihre Initiativen wirklich etwas bewirken konnten.
 
 “Gründet Euch!” knüpft authentisch an den aktuellen Zeitgeist des “Sich-engagieren-Wollens” an und bietet fachkundige Unterstützung, um auf professionellem Wege etwas zu bewirken, durch Blogs, Apps, lokale Initiativen und/oder ein Start-up u.v.m.

Vom ersten Engagement zum erfolgreichen Social Business (AT)

Gründet Euch!

Unlock the secrets to small business success and sustainability with an inspirational new guide The Entrepreneurial Leap: An Essential Guide to Small Business Survival and Success by nationally recognized leaders in small business development Anne Haines, Amber Kani, and Laura Marrich offers a practical blueprint for anyone looking to start or build a business. This book tackles the core challenges of entrepreneurship, providing readers with the tools to navigate the financial and operational hurdles of growing a business, alongside motivational insights to inspire continued progress. Through a rich compilation of personal testimonials, resource guides, templates, and real-life case studies, this guide illuminates the path to business success. Each chapter is a lesson in survival and growth, addressing critical topics such as defining your mission, conducting leadership reviews, capitalizing on strengths, and building a supportive business network. Haines's detailed tutorials and actionable advice prepare you to effectively respond to setbacks and leverage your unique capabilities. In the book, you will: <ul> <li>Learn to define and refine your business's core values and mission for clearer direction and impact</li> <li>Gain insights from real small business owners who have turned challenges into steppingstones for success</li> <li>Develop a robust understanding of leadership and self-assessment to enhance your entrepreneurial journey</li> </ul> Whether you are an aspiring entrepreneur, a small business owner, or a professional supporting business growth, The Entrepreneurial Leap is your gateway to mastering the entrepreneurial process. Dive into this comprehensive guide to transform your business ideas into profitable realities. Get your copy now and start forging your path to success!

Candid Stories and Lessons for Building a Small Business with Purpose

Grit and Growth

AI, Corporate Social Responsibility, and Marketing in Modern Organizations

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