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Gesamtkatalog

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AI, Corporate Social Responsibility, and
Marketing in Modern Organizations

AI, Corporate Social Responsibility, and Marketing in Modern Organizations

In a world where 82 percent of managers struggle to lead effectively, this international bestseller reveals the one secret that separates great leaders from the rest. “What do I need to do to be a great leader?” Every person in authority wonders this question sooner or later. Ken Blanchard, whose books have sold over 25 million copies, and Mark Miller, who rose from line worker to Chick-fil-A vice president, uncover the secret great leaders already know in this international bestseller. &nbsp;Using a classic business fable, newly promoted executive Debbie Brewster asks her mentor the crucial question: “What is the secret of great leaders?” His reply—“Great leaders serve”—confuses her, but he reveals five fundamental ways leaders succeed through service. Debbie discovers why great leaders focus on the future, how teams determine success or failure, what three arenas need continuous improvement, why leadership success has two essential components, and how to strengthen—or destroy—credibility. &nbsp;This fourth edition includes the proven SERVE model plus breakthrough content on leadership’s most critical element—a leader’s heart. Discover these new features: <ul><li>Revised chapters</li><li>New chapter with five HEART habits that form the foundation for great leadership</li><li>Comprehensive facilitator’s guide for groups and teams</li><li>Expanded resources for teams and organizations</li></ul> Translated into twenty-nine languages with over 700,000 copies sold, The Secret delivers proven wisdom in an unforgettable story that anyone can understand and apply immediately.

What Great Leaders Know and Do

The Secret, 4th Edition, Revised and Expanded

A novel framework for how entrepreneurs can use Bayesian reasoning to make decisions. This edited volume introduces and explores the concept of Bayesian entrepreneurship, a novel framework for understanding entrepreneurial decision-making under uncertainty. It brings together contributions from leading scholars to examine how entrepreneurs form beliefs about opportunities, learn through experimentation, and make strategic decisions. The Bayesian approach emphasizes the critical interaction between an entrepreneur’s prior beliefs and their capacity for learning and experimentation to update those beliefs. This dynamic process allows entrepreneurs to formulate and test theories about value creation and capture, attract resources and capabilities, and implement effective entrepreneurial strategies. The volume is organized around four key themes: <ul><li>the foundations and distinguishing features of Bayesian entrepreneurship </li><li>how entrepreneurs form and update prior beliefs in entrepreneurial decision-making</li><li>the role of experimentation and learning in entrepreneurial strategy</li><li>applications to entrepreneurship education and practice</li></ul> Bayesian Entrepreneurship offers both theoretical contributions advancing our understanding of entrepreneurial decision-making and practical insights for entrepreneurs and educators.

Bayesian Entrepreneurship

Why is a circular economy important for business students to know? What can businesses do to become more circular? How can businesses manage circular transitions and integrate better and sustainable practices into their processes? The Circular Economy is the textbook postgraduate and final-year undergraduate students need to address these questions while studying on Circular Economy and Sustainable Business courses. This textbook looks at integrating circular economy principles and metrics within key aspects of business including: storytelling, financial planning and reporting, operations and supply chain management all within four parts: - Part 1 - Planning: A Strategic Approach to Circular Economy - Part 2 - Organising: Mobilising resources and Coordinating Core Activities - Part 3 - Leading: Creating Enablers and Favourable System Conditions &gt;As more companies work to become more sustainable, specific planning, measuring and strategies will need to be embedded to ensure a smooth transition. Students studying circular economy will need to know the theories, and will also need to know how to apply theory into practice within the workplace. With this textbook, understand the key theories, strategies and applications of circular economy and how to manage circular transitions within an organization's core functions, through various real-world examples from Ikea, Ellen MacArthur Foundation, The Guararapes Group and Flying Tiger. This textbook also has online resources including lecturer slides and a lecturers' manual.

Strategies and Principles for Responsible Businesses

The Circular Economy

It's Not too Late to Build Toward a Better Future!Rick Caruso has earned a reputation for being a problem solver--somebody who's not afraid of facing big challenges. From his appointment to Water Commissioner and later Police Commissioner in Los Angeles to his bold real estate ventures, Caruso made the decisions he felt were right, even in the face of staunch adversity. In Its Not Too Late, Caruso shares the lessons he learned from his experiences while offering us all a path forward to a better future. At a time when more importance is placed on choosing sides than actually getting things done (let alone done right), Caruso offers refreshing perspective and will teach you how to let go of false divisions, and instead to embrace the search for actual answers and solutions.Togetherness, brotherhood, sisterhood, faith in each other, respect for each other, the ideals preached in almost every faith on Earth are the way forward, no matter how difficult the climb in front of us may seem. And ultimately, the only way we will get back on that path is for each of us to step up, with integrity, in whatever small way we can: for our kids, for our communities, for our country, and for each other.

The Power of Finding Steadfast Solutions

It's Not Too Late

How can retailers implement the right strategies to optimize customer journeys and adapt to rapid technological change?

The Future of Shopping is a practical guide for managers, brand leaders and retail professionals who want to develop strategies that combine digital innovation with core retail principles. While the fundamentals of why people buy remain constant, how retailers apply them has been transformed by data, AI and emerging platforms.

Written by retail technology expert Miya Knights, this book draws on real-world examples from Amazon, Tesco, Walmart and Temu to show how technology is reshaping the shopping experience. With detailed frameworks and actionable tools, it equips professionals to strengthen credibility, apply models with confidence and deliver measurable career and business impact.

You'll learn how to:
- Apply data-driven insights to anticipate customer needs before they arise
- Implement retail media networks to enhance reach and engagement
- Develop strategies that combine sustainability with digital transformation
- Optimize personalization by aligning generative AI with the human touch
- Build models that connect innovation to measurable business performance

Covering every stage of the customer journey, The Future of Shopping equips mid-career professionals to implement new technologies strategically, optimize performance and advance their influence in a competitive sector.

Themes include: retail strategy, customer journey optimization, digital innovation, retail media networks, sustainability in retail, AI personalization

Using Digital, Data and AI to Win with Customers

The Future of Shopping

A practical guide for professionals, corporate executives, entrepreneurs, and college students who want to achieve personal success without compromising their morals Whether in our daily work or in our personal life, even the most conscientious people with the best intentions can make ethically questionable decisions. The 5 Questions for Ethical Decisions helps you identify your own ethical “true north” and avoid the costly missteps that can betray your values, damage your relationships, and even end careers. Each of the book’s five chapters begins with a provocative question that illustrates a foundational aspect of ethical practice and explains how to apply these questions to define and uphold your own values. This practical yet robust framework provides a process for ethical decision-making in professional and personal matters that strengthens self-awareness, improves intentionality in decision-making, and enhances the ability to think beyond the moment in a pressure-packed, fast-paced, and rapidly changing world. Drawing on David Miller’s two decades of experience teaching professional responsibility and ethics to a diverse audience, including undergraduate and graduate students, entrepreneurs and young professionals, and senior executives and civic leaders, The 5 Questions for Ethical Decisions offers compelling and inspiring stories of moral courage and success, cautionary tales of ethical compromise and failure, plus end-of-chapter takeaways and exercises to help build your “ethical fitness.”

How to Succeed Without Selling Your Soul

The 5 Questions for Ethical Decisions

Die Rufe nach einem umfassenden Arbeitnehmerdatenschutz sind mit den jüngsten Datenschutzskandalen in deutschen Konzernen wieder lauter geworden. Ein eigenes Arbeitnehmerdatenschutzgesetz lässt aber weiter auf sich warten. Auch die geltenden Regelungen lassen den Arbeitnehmer jedoch nicht schutzlos. Der Schwerpunkt des Praxishandbuches liegt daher in der Darstellung des Datenschutzes im Arbeitsverhältnis und seiner praktischen Umsetzung. Die Autoren zeigen Unternehmen, Rechtsanwälten und anderen Interessierten auf, welche datenschutzrechtlichen Probleme sich in den Phasen des Arbeitsverhältnisses (Begründung, Durchführung und Beendigung) stellen und wie in der Praxis mit ihnen umgegangen werden kann.

Praxishandbuch Datenschutz im Arbeitsverhältnis

Studies in National Governance and Emerging Technologies

This book examines how artificial intelligence systems and their applications in security and defence are entangled with governance and policy processes in the EU. Combining concepts and insights from (critical) security studies and science and technology studies, it argues that behind the various AI-related policy initiatives in the EU are particular narratives on security and defence based on European fears of technological innovation and strategic gaps. In this respect, the book casts light on how such beliefs have become increasingly instrumentalized in the European governance dynamics, and subsequently embedded in successive policy initiatives and security and defence research programmes. It challenges conventional understandings of AI technologies as mere security and defence-enabling instruments, by providing a conceptually driven analysis of how certain visions of AI help govern and control one of the most dynamic emergent socio-technical fields. The book will appeal to all those interested in artificial intelligence, security studies, technology and European governance.&nbsp;
 
 Raluca Csernatoni is a Research Fellow at Carnegie Europe, where she works on the nexus between European defence and emerging technologies. She is also Guest Professor at the Centre for Security, Diplomacy and Strategy (CSDS), Vrije Universiteit Brussel, Belgium, and Visiting Faculty in the Department of International Relations, Central European University, Austria.

Artificial Security and the Politics of Hype in the EU

HR und Führung im digitalen Wandel

In einer Welt, die von Volatilität, Unsicherheit, Komplexität und Ambiguität geprägt ist, stehen Unternehmen vor der Herausforderung, agiler und anpassungsfähiger zu werden. Selbstorganisation erscheint vielen als Allheilmittel – doch wie lässt sie sich effektiv umsetzen?
 
 Das Autorenteam hat mit dem Selbstorganisationskompass einen praxisnahen Leitfaden und Konfigurator entwickelt, der Ihnen als Werkzeug hilft, die vielfältigen Ansätze der Selbstorganisation zu verstehen, zu vergleichen und die passende Lösung für Ihre spezifische Organisation zu finden. Das Fachbuch beschreibt aktuelle Modelle wie Holokratie, Soziokratie, kollegiale Führung und vergleicht deren Stärken, Schwächen sowie Einsatzfelder und stellt ein anpassbares Framework zur Einführung vor – mit Rollen, Phasen und Stolperfallen.
 
 Der Kompass richtet sich an alle, die Selbstorganisation als bewusste Gestaltungsaufgabe verstehen und insbesondere an Geschäftsführende, Vorstände, Führungskräfte und HR-Verantwortliche. Zahlreiche Reflexionsfragen zur eigenen Standortbestimmung und Praxisimpulse helfen bei der konkreten Umsetzung im eigenen Unternehmen.&nbsp;
 Der Inhalt<ul><li>Grundlagen, Konzepte und Umsetzungsmodelle der Selbstorganisation</li><li>Der Selbstorganisations-Kompass: Ihr Werkzeug für die Umsetzung</li><li>Fallbeispiele</li></ul>
 Die Autor:innen
 Julia Fritzsche
 ist User Experience Consultant mit Fokus auf nutzerzentrierter Kommunikation und Managing Partner bei der UseTree GmbH.
 Prof. Dr. Kai Reinhardt
 ist Professor für Betriebswirtschaftslehre an der HTW Berlin mit den Schwerpunkten Organisation, Personal und digitale Transformation.
 &nbsp;

Der Selbstorganisations-Kompass: Grundsätze, Modelle und praktische Umsetzung

Agile Unternehmensführung durch Selbstorganisation

An intimate portrait of the world's most brilliant tech visionary and his game-changing company DeepMind, from award-winning financial journalist and historian Sebastian Mallaby Even in a tech world crowded with visionary leaders, Demis Hassabis is recognized as a special case. Born to working class, immigrant parents in North London, a chess prodigy by five and wizard coder in his teens, he turned down a seven-figure job offer from a video-game studio to study science at Cambridge. Long before the current obsession with AI, he founded the path-breaking company DeepMind in order to pursue a single, audacious goal: the dream of artificial superintelligence, which would solve humanity's hardest problems, change life and work as we know it, and perhaps even unlock the deepest mysteries of the Universe. For his scientific achievements, he won a Nobel Prize in 2024, and his company, now Google DeepMind, is considered the tech giant's engine room. For the past three years, Sebastian Mallaby has had unprecedented access to Hassabis and DeepMind, conducting hundreds of hours of interviews with him and his inner circle as well as detractors and rivals at other companies. The result is a revelation-packed portrait of a singular mind and a historic reckoning with the AI revolution, a shift potentially more significant than any since the dawn of complex thought 70,000 years ago. As Mallaby chronicles, DeepMind is locked in an arms race with Silicon Valley competitors to build artificial general intelligence, and thereby become the keeper of humanity's future. Yet this is not a Silicon Valley story. Hassabis has remained in Britain, and unlike his rivals, his aims are not wealth and power but scientific enlightenment. Like them, however, he is haunted by the memory of Robert Oppenheimer, the creator of the atom bomb. He aims to control the technology, but the technology may ultimately control him - and humanity writ large.

Demis Hassabis, DeepMind and the Quest for Superintelligence

The Infinity Machine

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

AI, Corporate Social Responsibility, and Marketing in Modern Organizations

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