Praise for Agentforce
"The true complexity of AI agents isn't in their individual capabilities, but in orchestrating their interactions within a real-world ecosystem. In this book, Martin Kihn brilliantly explains this complexity and breaks it down into steps that practitioners can actually implement."
-KATRIN RIBANT, Co-Founder, Datorama; CEO, Ask-Y
"Martin Kihn is a visionary voice in AI-driven customer engagement, and Agentforce is his most compelling work yet. Rich with actionable insights, vivid storytelling, and practical examples from leading companies, this book reveals how AI agents are redefining customer relationships and transforming the workplace. If you want to understand-and harness-the future of intelligent automation, start here."
-BOBBY JANIA, CMO, Salesforce Marketing Cloud
"In Agentforce, Martin Kihn unpacks why AI agents are essential for marketers, sales teams, and enterprises, transforming how brands connect, convert, and serve customers at scale. With real-world insights and a roadmap for implementation, this book is your guide to harnessing AI agents for competitive advantage. Don't just observe the future-activate it."
-GREG STUART, CEO, MMA Global; Co-host, Decoding AI for Marketing podcast
"AI is the catalyst for a complete reimagination of business, leadership, and human potential. With Agentforce, Martin Kihn has created the ultimate strategic guide for executives ready to harness AI's power, transform their organizations, and lead with vision in the era of intelligent automation."
-JOYDEEP DEY, Chief Strategy & Transformation Officer, Publicis Groupe
"The AI-first economy presents a great opportunity for businesses to thrive by embracing a hybrid workforce of humans and AI agents working together. In Agentforce, Martin Kihn provides a definitive business playbook to help your company use digital labor and future-proof operations. By implementing these strategies, you can unlock unprecedented levels of speed, productivity, and trust in your organization."
-VALA AFSHAR, Chief Digital Evangelist, Salesforce