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Advances in Kaiyu Studies
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Advances in Kaiyu Studies

From Shop-Around Movements Through Behavioral Marketing to Town Equity Research
Buch (gebunden)ca. 169.00 CHF
lieferbar in ca. 20-45 Arbeitstagen

Defines Kaiyu as consumers' simultaneous choices about destination, purpose, and consumption and reveals relationships among spatial shop-around movements and money flows Provides a unified framework to evaluate various urban policies from hard to soft by consumer shop-around behaviors Presents many empirical facts to reveal how specific facilities and functions contribute to the value of the whole town from Kaiyu surveys

Februar 2019, ca. 467 Seiten, New Frontiers in Regional Science: Asian Perspectives, Englisch
Springer EN
978-981-1317-38-5

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