A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing

Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics.

August 2019, ca. 216 Seiten, Englisch
Sage Publications
978-1-5264-5687-8

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