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90 Great Publicity Ideas for Nonprofits
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90 Great Publicity Ideas for Nonprofits

Herausgegeben von:
Stevenson Scott C.
Buch (broschiert)ca. 90.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Originally published by Stevenson, Inc., this practical resource features publicity strategies for nonprofit leaders and professionals. It includes techniques and procedures to create awareness, increase visibility, strengthen media relations, and build an organization's reputation. Many successful publicity ideas are given from a variety of nonprofit organizations, along with tips for gaining greater exposure through a variety of media outlets and channels.

Important topics covered include:

  • Newsworthy events
  • Organizational branding
  • Radio pitches
  • Collaboration
  • Outdoor advertising
  • Using well known faces
  • Editorials
  • Effective communications
  • Press releases and media blogs
  • Online press kits
  • Community profiles
  • Twitter
  • Special events
  • Marketing campaigns
  • Radio and TV exposure

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Juli 2013, ca. 52 Seiten, Nonprofit Communications Report, Englisch
Wiley
978-1-118-69206-6

Weitere Titel der Reihe: Nonprofit Communications Report

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