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Mike Stopforth

Bruce Whitfield

52 Big Questions for Business Leaders

Discover the hidden power of questions to radically transform your strategy, your culture, your confidence and yourself

Individuals and groups often find themselves in problematic situations not knowing what to do next. They may experience a sense of unease that things aren't quite right, with no clear path to a better future. This book shows how decision analysis and the social skills of the decision analyst can enable us to explore the future before having to live it. The author is a senior decision analyst sharing his lived experience with many clients in numerous private, public, and voluntary organisations. The book sets out a five-step process to choose, define, and assemble the ten key ingredients of any problem into one model. Changes to the ingredients representing possible futures provide new glimpses into the future, stimulate creativity and lead to new solutions. Readers will gain a sound theoretical foundation with an understanding of process consultancy skills and the types of problems for which decision analysis is appropriate.

Decision Analysis for Creating the Future

Who Speaks for the Customer? uniquely focuses on raising the customer's voice to the strategic level by linking the customer experience to business economics. It also illustrates how businesses can improve their bottom line and succeed by providing outstanding customer experience while still creating a solid profit. The book explores both the theory and the practical foundation to change into or build a customer-centered business that can help transform companies. It is written with the intent of helping business leaders achieve good financial results by leveraging core success factors. Through this process, all of us who are customers might just benefit from a better business experience as well!Successful businesses change and adapt regularly. Change is often inspired by external market factors, such as economic downturns, globalization, politics, pandemics, new technology including AI, and disruptive competitive practices. Businesses are driven to make a profit, and they operate with an internal focus to create and execute strategy that drives the "bottom line." In practice, this often happens at the expense of good customer experience. Companies that take a longer-term strategic view and understand how to include customer experience in their strategy can perform better and achieve more profit than those that focus their strategy primarily on product or market trends or technology. We live in a business era where technology is integral, AI is influencing interactions, personalization is expected, and shifts in generational preferences are changing the way we work and communicate. What used to be "good enough" as a customer experience can now put a company out of business. Customer experience is essential for a company to succeed, but most executives and managers lack a full understanding of what that means for their business.The subscription business model is prevalent in many sectors. Unfortunately, business school curriculum and most legacy businesses do not understand the economics behind these overarching shifts in how business is operated. Businesspeople are unaware of how customer-centered strategy can positively impact this current business environment, and they often choose not to prioritize it. They don't recognize how directly it impacts their bottom line. The information in this book provides existing executives, managers, and those who are studying business with techniques that have the proven potential to change how businesses operate, improve customer experience, and positively impact financial success.

Improving Results with a Customer-Centered Framework

Who Speaks for the Customer?

Discover how to capitalize on what makes your business-and its products-truly valuable to customers In Pay Back: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thought leaders delivers an innovative, pragmatic approach to value that will transform the way you understand competitive advantage and improve your company's financial performance. The authors explain the customer's journey in evaluating what makes a product or service meaningful and unique in the marketplace. They show you how to navigate and translate that evaluation process into sustained revenue. Pay Back offers a step-by-step guide to a continuous process linking product and service investments with realized customer perceptions of value and, ultimately, the firm's financial results. It combines a practical perspective on customer value with a grounded framework you can implement at your own firm. The book offers: <ul> <li>Proven strategies for creating, positioning, and pricing products and services that are meaningful and unique to customers</li> <li>Insightful illustrations of how today's typical interactions between companies and customers unnecessarily waste value, to the detriment of both parties</li> <li>Pricing and monetization techniques that help leaders focus on profitable ways to capture value from different groups of customers </li> </ul> Perfect for company executives who set product and service strategy, Pay Back is also a must-read guide for seasoned business leaders trying to turn around underperforming product lines, as well as MBA students and anyone else with an interest in practical business strategies that deliver results.

Turning Customer Value Into Lasting Revenue

Pay Back

Routledge Research in Strategic Management

What is strategic foresight and why does it matter? What role does hindsight play in it? Why are individuals, organizations and societies continually surprised by un-foreseen events? The purpose of this research monograph is to deepen understanding of the role that hindsight plays in strategic foresight. By doing so, the intention of the book is to offer some insights into strategic foresight failures.Drawing on received research in strategy, psychology, philosophy and history, the role of counter-to-factual reasoning as a heuristic device is discussed and analysed as a way of rediscovering the complexity of the past. The judicious use of such a heuristic device as counterfactual reasoning, both as a sense-making process and as a strategic planning analytical framework, the book concludes, is a process for re-discovering the past, identifying the driving forces underpinning the emergence of startling patterns and fortifying strategic foresight processes.

Strategic Foresight in Business

What does it take to succeed as a corporate trainer? Training Zen provides a clear roadmap rooted in evidence-based practices and field-tested across hundreds of organizations.Written for external facilitators, internal trainers, and L&amp;D specialists, Training Zen is a comprehensive guide to the knowledge, beliefs, skills, and practices that consistently bring outstanding results in training workshops. It also provides advice on planning and design, common problems and their solutions, as well as career development and the management of key professional relationships and business matters.Drawing on decades of experience as a training designer, facilitator, and trainer of trainers, author Truett Black reveals what the most effective practitioners do to make each learning event a success.

How to Build a Sustainable and Rewarding Career in Corporate Training and Facilitation

Training Zen

Sustainable business is no longer optional--it's the strategy that will determine who leads and who gets left behind.Climate change is not just a future threat--it's a current reality, reshaping markets, supply chains, and entire industries. Rising temperatures, resource scarcity, and mounting waste are driving regulatory pressure, investor scrutiny, and consumer demand for sustainable practices. For business leaders, this isn't just an operational challenge--it's a strategic disruption. Companies that fail to adapt risk being swept aside by forces they can no longer ignore.In The Ultimate Disruption: Rethinking Business in a World Transformed by Climate Change, INSEAD professors Atalay Atasu and Luk Van Wassenhove provide an essential road map for thriving in this new era. Drawing on decades of research and real-world case studies, they show why sustainability must be treated as a core business imperative, not a compliance exercise or marketing slogan. The authors introduce a framework for rethinking strategy, redefining value propositions, and reinventing business models to integrate environmental value alongside customer utility and profit.Through compelling examples--from Polygreen's zero-waste transformation on a Greek island to Schneider Electric's global decarbonization initiatives--the book illustrates how companies are turning environmental constraints into opportunities for innovation and growth. Each chapter tackles critical steps: building the business case for sustainability; revisiting value potential; overcoming operational and scaling challenges; and leveraging partnerships, tech, and new business models to deliver shared value and profitability.Sustainability is no longer a cost--it's a competitive advantage. The Ultimate Disruption equips leaders with the strategies and tools to navigate the climate-driven transformation of business ecosystems and emerge stronger than ever.

Rethinking Business in a World Transformed by Climate Change

The Ultimate Disruption

Afterword by Len DeCandia, former Chief Procurement Officer, Johnson &amp; Johnson and&nbsp;Estée Lauder, and former Chief Supply Officer, Roche NA Featuring an essay by Packy McCormick, writer and investor, Not Boring Leverage AI and robotics to transform industries, launch new business models, and dominate markets The Predictive Enterprise: How Superhuman Supply Chains Transform Global Business digs deep into the exciting business opportunities created by a new kind of supply chain-one powered by AI and autonomous technologies-to deliver an exponential increase in productivity and throughput. From superintelligent humanoid robots, to sensorized loading docks, to autonomous and AI-augmented supplier negotiations, to predictive materials management, this book covers all aspects of superhuman supply chains within the context of larger global enterprise digital transformations. Drawing from interviews with Global 2000 executives and real-world case studies at companies like Chevron, Standard Industries, Koch Industries, as well as Amazon, Walmart, and Tesla, this book delivers key insights on: <ul> <li>Autonomous distribution centers, humanoids, self-driving everything, including drone swarms, and more</li> <li>Leapfrogging and retrofitting legacy infrastructure, systems, facilities, and workforces for exponential gains</li> <li>Third party AI risks for large enterprises and AI governance for supply chain teams, including challenges associated with security, privacy, and data governance</li> <li>The role of simulations in disaster response, including extreme weather events, geopolitical conflicts, trade wars and other supply disruptions and how AI is boosting resiliency and agility</li> <li>Dealing with social anxiety around job loss and replacement and overcoming naysayers, by creating a Ready-Aim-Fire game plan to test-and-learn and iterate quickly and continuously to nail and scale big wins from superhuman supply chains</li> </ul> The Predictive Enterprise is a timely, essential read for a global audience of business executives seeking to capitalize on the autonomous technologies that are quickly reshaping the world of global business as supply chains grapple with an adversarial US-China geopolitical landscape and increasingly are being asked to absorb the impact of disruption events without adding headcount.

How Superhuman Supply Chains Transform Global Business

The Predictive Enterprise

Project Stakeholder Engagement provides concepts and frameworks that can help the reader gain insights into a project's stakeholders, and how to engage them. It also gives suggestions for how to identify and understand stakeholders, and how to create an engagement plan with communication and other activities.Readers will gain essential skills to drive project success by learning to systematically analyse stakeholders and develop targeted engagement strategies. The book delivers these benefits through research-based frameworks illustrated with real-world examples, mini-cases highlighting key concepts, and comprehensive case studies bridging theory and practice. Written primarily for undergraduate and postgraduate students in project management and business administration, this book is equally valuable for practising project managers, consultants, and executives seeking to enhance their stakeholder engagement skills. It's particularly relevant for courses in project management, project stakeholder engagement, and value creation.Supporting materials include PowerPoint slides summarizing key frameworks and an instructor's manual with teaching notes for case studies, facilitating effective classroom discussion and application of the book's principles.

Analysis, Involvement, and Communication

Project Stakeholder Engagement

Technology Driven Innovation for Project Management is a treasure of new and evolving concepts that must be understood by everyone managing projects or who are impacted directly or indirectly by projects.

Technology Driven Innovation for Project Management is a treasure of new and evolving concepts that must be understood by everyone managing projects or who are impacted directly or indirectly by projects.

How to Drive Performance and Productivity Improvement

Technology-Driven Innovation for Project Management

Effective strategic management education and practice must focus on the whole team rather than the individual - this book guides readers towards collaborative excellence in strategizing and decision-making by taking such an approach.Organized into four interlinked parts, this book offers readers the conceptual resources to critically rethink how strategic leadership capability can and should be developed in top management teams, along with practical interventions to implement this vision. Each chapter begins with a clear justification of its importance, asserting alignment and relevance. By laying out the objectives and drawing connections between chapters, teams are better positioned to see both the individual trees and the overarching forest of strategic management. A myriad of field-based insights and team-focused examples serve as a launchpad for collaborative discussions grounded in real-world dynamics. Readers will learn how to implement strategic management principles effectively, maximizing both individual and collective potential.With chapters supporting a modular executive education program, this exciting new title will also be a valuable resource for MBA students, advanced undergraduates, future business leaders, consultants, and reflective practitioners.The work is fully supported by a variety of online resources including downloadable participant handouts and templates for key exercises, together with an adaptable core slide deck.

Collaborative Success in Dynamic Environments

Strategic Management for Teams

Use this jargon-free, step-by-step guide to create an agile, customer-centric marketing strategy and unlock the full capability of data and analytics.

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

52 Big Questions for Business Leaders

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