Wine Sales and Distribution
The Secrets to Building a Consultative Selling Approach
Inhalt
This expanded second edition includes new technologies and market changes post-COVID, this comprehensive book covers every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. It covers the principles, strategies, and practices employed by top-notch wine professionals.
Bibliografische Angaben
Februar 2024, Paperback, Englisch
Rowman & Littlefield
978-1-5381-8515-5