Sonderangebot Stämpflis juristische Lehrbücher: Bis Ende November profitieren Sie von 20% Rabatt auf folgende Lehr- und Praxisbücher.
Fokusthemen
Publikationen
Services
Autorinnen/Autoren
Verlag
Shop
LEXIA
Zeitschriften
SachbuchLOKISemaphor

Understanding Luxury Fashion

From Emotions to Brand Building

Inhalt

<p></p><p>Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.</p><p></p>

Bibliografische Angaben

November 2019, Palgrave Advances in Luxury, Englisch
PALGRAVE MACMILLAN
9783030256548

Inhaltsverzeichnis

Schlagworte

Weitere Titel zum Thema