Tourism Entrepreneurship in Portugal and Spain

<p>This contributed volume introduces the innovative&nbsp;landscapes and business models used in tourism entrepreneurship&nbsp;initiatives of Portugal and Spain. It&nbsp;provides benchmarks for entrepreneurial initiatives covering tourism&nbsp;services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also&nbsp;provides guidelines for future strategic actions to foster rural and&nbsp;sustainable development in alternative tourism destinations, following the Iberian experience.</p>