Inhalt
Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today's raging culture wars.
Bibliografische Angaben
März 2025, ca. 268 Seiten, Englisch
Taylor and Francis
978-1-032-88236-9