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The Professionalization of Action Sports
The Professionalization of Action Sports
The Changing Roles of Athletes, Industry and Media
Action sports have undergone dramatic growth, commercialization, and institutionalization over recent decades. This book uncovers the social, political, economic and organizational dynamics of their professionalization.
Action sports have undergone dramatic growth, commercialization, and institutionalization over recent decades. This book uncovers the social, political, economic and organizational dynamics of their professionalization.