The Price is Wrong
Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
Von:Sarah Maxwell
Inhalt
Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with <i>The Price Is Wrong,</i> Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.
Bibliografische Angaben
Dezember 2007, 256 Seiten, Englisch
WILEY
9780470226193