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The Modern American Wine Industry

Market Formation and Growth in North Carolina

This study is both a history of the American wine industry and an examination of its current structure and performance. In analysing market formation, Taplin focuses on a complex network of winery owners, winemakers and grape growers to see how relationships have shaped the evolution of this sector.

Februar 2011, ca. 224 Seiten, Studies in Business History, Englisch
Taylor and Francis
978-1-84893-136-7

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