The Green to Gold Business Playbook
How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function
"Implement the green strategies outlined in Dan Esty's and Andrew Winston’s bestseller <i>Green to Gold"</i> <p>Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions</p> <p>Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in today’s corporate world. With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an option—it’s a business imperative.</p> <p>Unlike many green business books, the <i>Playbook</i> skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity.</p> <ul type="disc"> <li>Builds on Dan Esty and Andrew Winston’s prizewinning <i>Green to Gold</i>, which has become a business classic and a staple of management training across the world.</li> <li>Shows in detail how each business function or department can achieve an eco-advantage over the competition</li> <li>Offers frameworks, checklists, and action plans applicable to any business–big or small, in manufacturing or services</li> </ul> <p><i>The Green to Gold Business Playbook</i> gives you the tools to make green work<i>-</i>and work profitably-for your business.</p>
März 2011, 464 Seiten, Englisch
WILEY
9781118010884
WILEY
9781118010884

