Inhalt
This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step- by-step guide to planning, organizing, managing and evaluating events.
Bibliografische Angaben
November 2021, ca. 398 Seiten, Englisch
Taylor and Francis
978-0-367-49466-7