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Strategic Management Business Cases for Practitioners and Management students

Patrick Siegfried

Strategic Management Business Cases and Management Concepts

Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth

This book explores the dynamic interplay between deep tech and digital entrepreneurship. Using Brazil as the setting, it shows how scientific discoveries and emerging digital opportunities translate into innovation to address societal grand challenges within Brazil’s unique context. The authors examine the challenges, opportunities, and innovative strategies of deep-tech and digital startups operating across transformative industries and ecosystems. The first part of the book focuses on the microfoundations, frameworks, and models that shape the success of deep tech ventures, including their capacity to adapt to uncertainty, build innovation readiness, and achieve commercial viability. The second part turns to digital startups and emphasizes their scalability, internationalization, and the essential role of entrepreneurial ecosystems. The book offers practical insights and actionable solutions for entrepreneurs, managers, and policymakers. The book provides a roadmap for entrepreneurs to navigate and harness the disruptive potential of deep tech and digital entrepreneurship in emerging markets and beyond by combining three major concepts: deep tech, digital, and disruptive enterprises.Felipe Mendes Borini
 &nbsp;is Full Professor at the University of São Paulo (FEA-USP), where he coordinates the Deep Tech Research Project (CNPq) and the Research Program of CEPID Bridge. He also serves as Vice-Coordinator of PGT/USP. His research focuses on strategy, innovation, and organizational capabilities.
 Fernanda Cahen
 is Associate Professor of International Business and Innovation and Coordinator of Innovation and Entrepreneurship at ESPM. Associate Researcher at the CEPID Bridge Program. She has held visiting positions at the University of Southern California and Indiana University. Her research explores international business, digital globalization, and innovation.
 Moacir de Miranda Oliveira Jr.
 &nbsp;is Full Professor at the University of São Paulo and Otto Mønsted Visiting Professor at Copenhagen Business School. He is President of the Triple Helix Association and of the USP Endowment Fund, and a member of the Global Innovation Index Advisory Board. His work centers on strategy, innovation, and startup scalability.

This book explores the dynamic interplay between deep tech and digital entrepreneurship. Using Brazil as the setting, it shows how scientific discoveries and emerging digital opportunities translate into innovation to address societal grand challenges within Brazil’s unique context. The authors examine the challenges, opportunities, and innovative strategies of deep-tech and digital startups operating across transformative industries and ecosystems. The first part of the book focuses on the microfoundations, frameworks, and models that shape the success of deep tech ventures, including their capacity to adapt to uncertainty, build innovation readiness, and achieve commercial viability. The second part turns to digital startups and emphasizes their scalability, internationalization, and the essential role of entrepreneurial ecosystems. The book offers practical insights and actionable solutions for entrepreneurs, managers, and policymakers. The book provides a roadmap for entrepreneurs to navigate and harness the disruptive potential of deep tech and digital entrepreneurship in emerging markets and beyond by combining three major concepts: deep tech, digital, and disruptive enterprises.

Turning Science, Innovation and Digitalization into Scalable Growth

Deep Tech and Digital Disruption in Brazilian Startups

The current edition of the European Biotechnology Science &amp; Industry Guide is showcasing brilliant science and excellent business from companies, universities, research institutes, and expert support providers. In addition to the detailed portraits on 144 colored pages, the guide features a report about the largest biotech deals and fundings in 2025. Readers will discover many success stories and current trends in the European biotech industry.

16th European Biotechnology Science & Industry Guide 2026

Chefsache

Ein Beirat ist Gold wert. Anders ausgedrückt: Ein gut gema(t)chtes Beiratsteam ersetzt so manches kostenintensive Tool. Dieses Fachbuch zeigt, wie kleine und mittelständische Unternehmen dank der Einrichtung&nbsp;eines Beirats ihren Erfolg sichern und auf die nächste Ebene bringen können.&nbsp;Vorbei die Zeit, da&nbsp;Beiräte als Aufsichts- und Kontrollorgan galten, das mit kritischem Blick jeden Schritt&nbsp;der Geschäftsleitung beäugt und überwacht. Heute sind Beiräte wichtige Begleiter,&nbsp;Impulsgeber und Sparringspartner für Geschäftsführung und Vorstand.&nbsp;Erfahrene Unternehmer und Board-Experten eröffnen spannende Insights aus&nbsp;unterschiedlichen Branchen und geben den Lesern griffige Tipps für die erfolgreiche Installation eines Beiratsteams an die Hand. Damit ist dieses Buch der inspirierende Kompass für gute Unternehmensführung, der Lust darauf macht, neue Wege zu gehen.Die Autoren 
 Ulvi Aydin, Charlotte de Brabandt, Alexander Eichner,&nbsp;Josef Fritz, Anna-Elisa Göke, Clarissa-Diana de Grancy, Claudia Heimer, Stefan Herzberg, Martin von Hirschhausen, Urs Peter Janetz,&nbsp;Fritz Keller, Ralf Lauterbach, Kerstin Müller-Kirchhoffs, Sven Neumann, Victoria Riess, Rudolf X. Ruter, Thomas Sattelberger,&nbsp;Axel Smend,&nbsp;Petra Staudenmaier, Michael T. Weilguny&nbsp;&nbsp;
 Die Herausgeber Peter Buchenau
 war über fünfzehn Jahre Interim Manager, davon fünf Jahre strategischer Vertriebsleiter in mehreren mittelständischen Unternehmen. Zudem ist er seit 30 Jahren als Führungskraft und Redner auf dem internationalen Markt tätig.
 Clarissa-Diana de Grancy
 , Unternehmerin, Creative Director, Wirtschaftsbelletristin. Sie ist Mitherausgeberin des Fachmagazins Aufsichtsrat aktuell (Linde Verlag) und Mitglied im Beirat der Europäischen Künstlergilde für Medizin und Kultur (EUKMK). Mit AufsichtsART® schafft sie Synergien an der Schnittstelle von Wirtschaft und Kunst. www.aufsichts.art.

Ein Beirat ist Gold wert. Anders ausgedrückt: Ein gut gema(t)chtes Beiratsteam ersetzt so manches kostenintensive Tool. Dieses Fachbuch zeigt, wie kleine und mittelständische Unternehmen dank der Einrichtung&nbsp;eines Beirats ihren Erfolg sichern und auf die nächste Ebene bringen können.&nbsp;Vorbei die Zeit, da&nbsp;Beiräte als Aufsichts- und Kontrollorgan galten, das mit kritischem Blick jeden Schritt&nbsp;der Geschäftsleitung beäugt und überwacht. Heute sind Beiräte wichtige Begleiter,&nbsp;Impulsgeber und Sparringspartner für Geschäftsführung und Vorstand.&nbsp;Erfahrene Unternehmer und Board-Experten eröffnen spannende Insights aus&nbsp;unterschiedlichen Branchen und geben den Lesern griffige Tipps für die erfolgreiche Installation eines Beiratsteams an die Hand. Damit ist dieses Buch der inspirierende Kompass für gute Unternehmensführung, der Lust darauf macht, neue Wege zu gehen.

Chefsache Beirat

Dr. Michaela Schatzl-Linder

Der Schlüssel, um Ideen in echtes Geld zu verwandeln

yourSUCCESS CODE

&lt;p&gt;Ein Beirat ist Gold wert. Anders ausgedrückt: Ein gut gema(t)chtes Beiratsteam ersetzt so manches kostenintensive Tool. Dieses Fachbuch zeigt, wie kleine und mittelständische Unternehmen dank der Einrichtung&amp;nbsp;eines Beirats ihren Erfolg sichern und auf die nächste Ebene bringen können.&amp;nbsp;Vorbei die Zeit, da&amp;nbsp;Beiräte als Aufsichts- und Kontrollorgan galten, das mit kritischem Blick jeden Schritt&amp;nbsp;der Geschäftsleitung beäugt und überwacht. Heute sind Beiräte wichtige Begleiter,&amp;nbsp;Impulsgeber und Sparringspartner für Geschäftsführung und Vorstand.&amp;nbsp;Erfahrene Unternehmer und Board-Experten eröffnen spannende Insights aus&amp;nbsp;unterschiedlichen Branchen und geben den Lesern griffige Tipps für die erfolgreiche Installation eines Beiratsteams an die Hand. Damit ist dieses Buch der inspirierende Kompass für gute Unternehmensführung, der Lust darauf macht, neue Wege zu gehen.&lt;/p&gt;


Peter Buchenau

Clarissa-Diana de Grancy

A freewheeling and riveting memoir from media honcho Tom Freston that takes us behind the scenes of his global adventures—from hitchhiking around the world, to running a clothing export company out of India and Afghanistan, to cofounding MTV, to becoming CEO of MTV Networks, then CEO of Viacom, then later returning to work in Africa and Afghanistan. Tom Freston’s path to the C-suite was decidedly non-traditional. After getting his MBA, he bartended his way through the United States and the Caribbean, sparking a lifelong passion for travel. After a brief stint on the fast track at an ad agency, he chucked it all and headed to the Sahara Desert and beyond. Entranced by India and Afghanistan, he stayed on for eight years and launched his first big success, Hindu Kush, a company that designed and manufactured contemporary clothing for export to America and other countries. Freston’s next chapter followed his other passion: music. He joined the small original team that launched MTV where he swiftly climbed the ladder, eventually overseeing not only MTV but also Nickelodeon, Comedy Central, VH1, CMT, and other iconic networks. He built a creative powerhouse that transformed global popular culture in cable’s all-conquering heyday. In this unique memoir of risk-taking, rule-breaking, and warm cultural exchanges, Freston shows how to be successful at living your life on your own terms.

Adventures from MTV to Timbuktu

Unplugged

Business and Economics (German Language)

Christian Aichele

Marius Schönberger

Wege zur Performanz in der Beratung

Business Consulting - Methoden, Techniken und Einblicke

Every founder will exit their business. But will it happen by default or by design?
2 Commas is a blend of playbook, personal experience and psychology for founders or "wantrepreneurs" who want to exit well and live better afterwards. Drawing on Josh's decades of experience building, selling, and advising multi-million dollar ventures, this book reveals the hidden psychological, strategic, and financial dynamics that determine how much wealth - and freedom - you actually keep.
This isn't a how-to-sell checklist; you can ask AI for that. 
Through real founder stories, practical frameworks, and unfiltered truths, you'll learn how to:Think beyond valuation and engineer leverage in any deal
Avoid the silent wealth transfer from founder to acquirer
Redefine success so your exit delivers clarity, not collapse
Harness mindset shifts that turn selling your company into starting your next chapter.


Because the commas matter, but the real win is being content when you get there - and pumped for what's to come.

The founder's guide to exits, building wealth and achieving freedom

2 Commas

The Case Research Journal (CRJ) is published by the North American Case Research Association (NACRA), a voluntary professional association whose mission is to promote excellence in case research, writing, and teaching in business and other academic disciplines. CRJ is the leading academic journal for cases in business and related disciplines in North America.
 
CRJ publishes outstanding field-researched, decision-based teaching cases drawn from research in real organizations, dealing with issues in all administration-related disciplines. Occasionally, CRJ publishes papers concerning case research, case writing or case teaching. All manuscripts are double-blind refereed by editorial board members and ad hoc reviewers.
 
The journal publishes four issues a year and has an acceptance rate of approximately 20 percent. In addition to appearing in a print version of the journal, cases published in the CRJ are distributed online through our publishing partners, including Harvard Business School Press, Ivey, The Case Centre and McGraw-Hill, among others.

45(1): Outstanding Teaching Cases Grounded in Research

Case Research Journal

Economics and Finance (R0)

&lt;p&gt;This second edition offers a primer on the valuation of startups and scaleups. Innovative startups are characterized by high growth potential that usually absorbs liquidity. These features are unattractive for traditional banks, which are replaced by other specialized intermediaries such as venture capital or private equity funds, which diversify their portfolios and base their strategies on a multi-year exit. Startups coexist in an evolving ecosystem with established firms, to which they transfer innovativeness, technology, flexibility, and time-to-market speed, contributing to reinventing the business models and receiving feedback from mature firms on the current market features, the existing clients, and their unsatisfied needs. The valuation paradigms represent a central issue for any startup seeking external finance, either from family and friends or through a wider professional network. This updated book, complemented by practical cases (for instance, FinTechs, digital platforms, and e-Health applications), offers a guide to practitioners, students, and academics about the trendy valuation patterns of startups based on their strategic business planning.&lt;/p&gt;


Roberto Moro-Visconti

From Strategic Business Planning to Digital Networking

Startup Valuation

World-changing companies are being built faster than ever. The question is, how?

Building Rocketships provides an insider's guide to creating and scaling transformative products in today's hyper-competitive landscape. Written by veteran product leaders Oji and Ezinne Udezue, who have led teams at Microsoft, Twitter, WP Engine, Discovery Communications, and Calendly, this comprehensive playbook reveals:
How to identify and solve "sharp problems" that customers will pay to solve
Field-tested frameworks for building products users love
Systems for scaling from startup to sustainable growth
Strategies for integrating AI and staying ahead of rapid change
Battle-tested tactics used by today's fastest-growing companies



Whether you're a founder, product manager, or tech leader, you'll learn the exact systems and frameworks used to build category-defining products. The authors draw from 45+ years of combined experience to show you how to transform customer insights into winning features, build high-performing teams, and create sustainable competitive advantages.

Praise for Building Rocketships: 

"Building Rocketships provides the precise frameworks and strategies that ambitious builders need to create world-changing products. Oji and Ezinne have distilled decades of hard-won wisdom into a practical playbook for building customer-obsessed products that achieve exponential growth."
-Tope Awotona, Founder and CEO of Calendly

"A rich playbook packed with practical advice, unique frameworks, and step-by-step guides for building your product-led business."
-Lenny Rachitsky, Author of Lenny's Newsletter

Don't just build another product-build a rocketship. Start your journey to hypergrowth today.

[Pro Edition includes downloadable templates, worksheets and tools used by the authors to build successful products]

Oji Udezue is a former Chief Product Officer, investor, and entrepreneur. He has led Product, Engineering and Marketing at beloved companies like Microsoft, Twitter, Calendly, Atlassian, Typeform, and more. Today Oji is pushing the edges of building AI products by working with established companies and investing in next-generation startups and their founders.

Ezinne Udezue is a former Chief Product Officer, investor and expert in digital transformations. She had led enterprise innovation initiatives at T-Mobile, Discovery Communications, Time Inc., Procore, and WP Engine. Ezinne has demonstrated expertise in scaling product-led organizations.

Product Management for High-Growth Companies

Building Rocketships

Entwickeln Sie Ihren eigenen AI Business Case!Wie kann Ihr Unternehmen von KI profitieren? Dieses Buch liefert anhand von neun praxisnahen Business Cases Antworten und zeigt, wie Sie Ihre Geschäftsprozesse mit KI optimieren. Von der Inventur über die Rechnungsprüfung bis zur Softwareentwicklung - René Kessler und Marcel Kuchler erklären, wie Sie KI-Projekte mit SAP-Technologien wie der SAP Business Technology Platform, SAP AI Core und Joule umsetzen. Erfahren Sie, welche Voraussetzungen Sie schaffen müssen und wie Sie typische Fehler vermeiden.<ul><li>Vielfältige Anwendungsfälle aus verschiedenen Fachbereichen</li><li>Tools und Technologien für Ihr eigenes KI-Projekt</li><li>Inkl. SAP Business AI, SAP AI Core und SAP Generative AI Hub </li></ul>Aus dem Inhalt:<ul><li>KI-Grundlagen</li><li>SAP Business Technology Platform</li><li>SAP AI Core</li><li>Joule</li><li>Systemvoraussetzungen</li><li>Umsetzungsstrategien</li><li>Security und Compliance</li></ul>

Entwickeln Sie Ihren eigenen AI Business Case!Wie kann Ihr Unternehmen von KI profitieren? Dieses Buch liefert anhand von neun praxisnahen Business Cases Antworten und zeigt, wie Sie Ihre Geschäftsprozesse mit KI optimieren. Von der Inventur über die Rechnungsprüfung bis zur Softwareentwicklung – René Kessler und Marcel Kuchler erklären, wie Sie KI-Projekte mit SAP-Technologien wie der SAP Business Technology Platform, SAP AI Core und Joule umsetzen. Erfahren Sie, welche Voraussetzungen Sie schaffen müssen und wie Sie typische Fehler vermeiden.Vielfältige Anwendungsfälle aus verschiedenen FachbereichenTools und Technologien für Ihr eigenes KI-ProjektInkl. SAP Business AI, SAP AI Core und SAP Generative AI Hub Aus dem Inhalt:KI-GrundlagenSAP Business Technology PlatformSAP AI CoreJouleSystemvoraussetzungenUmsetzungsstrategienSecurity und Compliance

Szenarien, Tools und Best Practices

AI Business Cases mit SAP

Strategic Management Business Cases and Management Concepts

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