Stand-out Marketing
How to Differentiate Your Organization in a Sea of Sameness
Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.
Dezember 2020, ca. 264 Seiten, Englisch
Kogan Page
978-1-78966-484-3
Kogan Page
978-1-78966-484-3

