Social Media Marketing for Small Businesses

<p class="ql-align-justify"><span style="color: rgba(0, 0, 0, 1); background-color: rgba(0, 0, 0, 0)">Social media has erupted onto the global scene as the now-dominant medium of connection and collaboration. For people, and for society, the implications of such a transformation are massive. </span><strong style="color: rgba(0, 0, 0, 1); background-color: rgba(0, 0, 0, 0)">For businesses, the implications are even more profound.</strong><span style="color: rgba(0, 0, 0, 1); background-color: rgba(0, 0, 0, 0)"> Business in the modern globalized and digitized ecosystem relies upon a toolset not available mere decades ago. While new challenges have emerged, small businesses have more of an opportunity than ever to explode upon a competitive landscape enabled by social media and digital marketing.&#xa0;</span></p> <p class="ql-align-justify"><br></p> <p class="ql-align-justify"><span style="color: rgba(0, 0, 0, 1); background-color: rgba(0, 0, 0, 0)">The idea of writing </span><strong style="color: rgba(0, 0, 0, 1); background-color: rgba(0, 0, 0, 0)"><em>Social Media Marketing for Small Businesses</em></strong><em style="color: rgba(0, 0, 0, 1); background-color: rgba(0, 0, 0, 0)"> </em><span style="color: rgba(0, 0, 0, 1); background-color: rgba(0, 0, 0, 0)">came to mind when a friend showed me the books she was reading to learn how to market her small business on social media. I was astounded by the lack of complete and up-to-date information; these books were preaching irrelevant apps, advertising that stopped at Facebook Ads, and social media advice that boiled down to "be yourself."</span><strong style="color: rgba(0, 0, 0, 1); background-color: rgba(0, 0, 0, 0)"> I created a guide that legitimately helps business owners acquire more customers, develop a digital presence, masterfully leverage digital tools, and grow their bottom line</strong><span style="color: rgba(0, 0, 0, 1); background-color: rgba(0, 0, 0, 0)"> through my experiences in building dozens of small businesses to a quarter-billion views and millions of followers, all of which translated to more customers and millions in sales. Learn how to:</span></p> <p><br></p> <ul> <li class="ql-align-justify"><span style="background-color: rgba(0, 0, 0, 0)">Set up &amp; optimize a website and social presence.</span></li> <li class="ql-align-justify"><span style="background-color: rgba(0, 0, 0, 0)">Establish a brand, digital, and social strategy that fits your business.&#xa0;</span></li> <li class="ql-align-justify"><span style="background-color: rgba(0, 0, 0, 0)">Create content &amp; build an audience on Instagram, Facebook, YouTube, TikTok, LinkedIn, and other key platforms for small businesses.&#xa0;</span></li> <li class="ql-align-justify"><span style="background-color: rgba(0, 0, 0, 0)">Convert views into customers through </span>funnels &amp; profitable advertisements.</li> <li class="ql-align-justify"><span style="background-color: rgba(0, 0, 0, 0)">Streamline digital efforts &amp; maximize output at minimal cost.</span></li> </ul> <p><br></p> <p class="ql-align-justify"><span style="color: rgba(0, 0, 0, 1); background-color: rgba(0, 0, 0, 0)">In sum, this book</span><em style="color: rgba(0, 0, 0, 1); background-color: rgba(0, 0, 0, 0)"> </em><span style="color: rgba(0, 0, 0, 1); background-color: rgba(0, 0, 0, 0)">lays out a tested path toward measurable social and digital success for entrepreneurship and business owners. </span><strong style="color: rgba(0, 0, 0, 1); background-color: rgba(0, 0, 0, 0)">The world has gone digital-will you succumb to the confusion and competition, or leverage that fact to build a stronger business?</strong></p> <p class="ql-align-justify"><br></p> <p class="ql-align-justify"><br></p>