Social Media Campaigns
Strategies for Public Relations and Marketing
This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for today's communications professionals. It is ideal for undergraduate and post-graduate courses in social/digital media marketing and public relations or a secondary text in campaign courses.
August 2025, ca. 262 Seiten, Englisch
Taylor and Francis
978-1-032-80252-7