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Qualitative Methods in Business Research
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Qualitative Methods in Business Research

Buch (broschiert)ca. 96.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.

November 2015, ca. 376 Seiten, Introducing Qualitative Methods Series, Englisch
Sage Publications
978-1-4462-7339-5

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