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Qualitative Methods in Business Research
Inhalt
Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.
Bibliografische Angaben
November 2015, 376 Seiten, Introducing Qualitative Methods Series, Englisch
Sage Publications
978-1-4462-7339-5
Inhaltsverzeichnis
Schlagworte
Inhalt
Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.
Bibliografische Angaben
November 2015, 376 Seiten, Introducing Qualitative Methods Series, Englisch
Sage Publications
978-1-4462-7339-5