Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Publikationen

Publications

Literatur

Onlinemodule LEXIA

Modules en ligne LEXIA

Bücher

Livres

Buchreihen

Collections

Datenbanken

recht.ch

Studienliteratur

Littérature pour les études

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Anderson E: Python for Process
Improvement

Python for Process Improvement

Automate Tasks for Business and Daily Life

Learn to be a better negotiator--and achieve the outcomes you want.If you read nothing else on negotiation, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you prepare for the conversations, identify win-wins, and secure powerful deals.This book will inspire you to: <ul><li>Control the negotiation before it begins</li><li>Rethink negotiation as a shared and equal exchange</li><li>Employ emotions--both positive and negative--to your advantage</li><li>Understand the rules for negotiating across cultures</li><li>Negotiate with confidence for a bigger role, title, or salary</li><li>Learn how to negotiate on your own behalf</li></ul>HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.

HBR's 10 Must Reads on Negotiation, Updated and Expanded

Long established as the go-to book for internal communication practitioners, this fifth edition has been completely updated to reflect changes in the field, including developments in the expanding use of technology in internal communication practice, hybrid working, and the greater emphasis on inclusive workplaces.

Towards Dialogue in the Workplace

Exploring Internal Communication

Learn how to increase engagement, brand reach and conversion rates by implementing an evidence-based, inclusive content marketing strategy with strategic AI integration.

Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing

Life has become an endless series of contracts--this is the manual. There's no reason to risk your hard-earned money signing a contract you don't understand. With Contracts: The Essential Business Desk Reference, you get easy-to-understand explanations for every common contract term. In no time, you'll grasp mysterious concepts like "force majeur," "indemnity," and "time is of the essence." Contracts: The Essential Business Desk Reference is more than just an A-Z explanation of over 300 terms. It also includes: <ul> <li>common negotiating strategies </li><li>examples of contract provisions </li><li>sample contract clauses and entire contracts </li><li>examples of illegal and dangerous contract clauses </li><li>what to expect if you or the other side breaks a contract </li><li>up-to-date explanations of electronic contracts, and </li><li>tips on amending and modifying agreements. </li></ul> Whether you're starting a business, signing a lease, hiring a new employee or independent contractor, licensing a concept, selling a boat, or contracting for a new fireplace, Contracts: The Essential Business Desk Reference can help. A must-have for small business owners, entrepreneurs, lawyers, and law students--and anyone else whose success is built around understanding and negotiating agreements.

The Essential Business Desk Reference

Contracts

Make more and better friends, deepen your connections, and find your community In Critical Connections, renowned sociologist and author Dr. Tracy Brower delivers inspiration and pragmatic new insights on community and connection that you can use in your own life to build belonging, find and make friends, and create a happier life. The author explains how you can avoid bad friendships, reconnect with old friends, deepen existing friendships, and start a new friend group. You'll learn how to navigate a new reality that includes artificial intelligence, technology, and social media. You'll also discover how to improve your happiness, wellbeing, and success - in work and in life - by prioritizing quality relationships with human beings, online and offline. Inside the book: <ul> <li>The latest research on loneliness, disconnection, dissatisfaction, disengagement, and mental health</li> <li>Discussions of the massive, positive impact of community and connections</li> <li>Effective strategies to help you find your community, build friendships, and create connection</li> </ul> An accessible and hands-on combination of the latest &nbsp;research and practical connection strategies that work in the real world, Critical Connections is a must-read for everyone interested in improving their outlook, relationships, wellbeing, and fulfillment.

Build Relationships and Harness the Power of Community in Work and Life

Critical Connections

Discover a foolproof method for crafting customer-centric copy that converts visitors into leads and leads into sales—while staying true to your brand. The most effective copywriters aren’t wordsmiths—they’re salespeople. They follow a hidden system that helps them sell anything, from tech to subscriptions to experiences. They work with their marketers to engineer deliberate, strategic messaging. They understand that copy that sounds good isn’t the same as copy that sells. Their secret? Start with the customer, not the brand. Drawing on her experience as the inventor of conversion copywriting and decades of consulting for brands like AWS and Canva, Joanna Wiebe demonstrates how most copywriting fails to connect with its audience—and offers a time- and industry-tested alternative that generates leads and revenue at scale. As a copyseller, learn to: <ul> <li>Skip brainstorming and pinpoint your core message by listening to new leads and customers</li> <li>Replace guesswork with a foolproof message matrix that increases your chances of delivering the right message at the right time on the right channel</li> <li>Troubleshoot tractionless copy and use formulas to find messaging that pops</li> <li>Understand how AI tools like ChatGPT and Claude are changing the industry and how best to leverage them in your practice</li> <li>Connect with marketers and salespeople to strategize and and create copy that energizes your team</li> </ul> Transform your copywriting into salesmanship in print. With The Copyselling System’s surefire system, you can streamline your writing process to create dynamic, customer-focused, brand-friendly copy that sells.

The Secret System for Driving Conversions and Maximizing Revenue

The Copyselling System

Everyone knows that senior leaders have extraordinary demands on their time. Their stamina, decisiveness, and high-wire balancing of resources, people, and priorities can seem superhuman. In this book, Michael Lopp, a senior leader at companies such as Slack, Pinterest, and Apple, brings the day-to-day reality of senior leadership back down to earth. In his engaging style, Lopp chronicles the practices and pitfalls that often define a typical senior leader's day, from the morning ritual to eleventh-hour emergencies and finding meaning and purpose outside of work. Through short essays and longer chapters, you'll get a front-row seat to the at-times unpredictable, insufferable, and productive meetings, conversations, people, and processes that fill the hours--and practical insights on how to improve the skills you need to thrive in your role. Whether you're an acting senior leader or just aspiring to be, the essays in this book will spark recognition and reflection and help you to be more intentional about how you spend your most precious resource: your time. <ul> <li>Build the skills needed to succeed as a senior leader</li> <li>Learn how to navigate challenging scenarios</li> <li>Manage your time and mental resources more efficiently and flexibly</li> <li>Prioritize between competing demands, both at work and at home, without burning out</li> <li>Remember to have fun</li> </ul>

Navigating Time, People, and Purpose

A Day in the Life of a Senior Leader

Dress-for-success advice for women that really works because it’s based on proven empirical research. Have you ever wondered why someone else got the job you wanted when you were better qualified? Do you wish you could radically and immediately shift the way you are perceived — and treated — simply by dressing more strategically? If you want to know what your clothes really communicate, this book is a must-read. Dr. Sandra Forsythe is one of the most highly recognized experts on clothing and perception. As a world-renowned researcher, professor, author, mentor, and consultant, she understands how women’s clothing impacts their career success. Dr. Forsythe taught women to make strategic choices to optimize their success. You too can discover what certain clothes really say about you and dress to communicate your strengths and optimize your potential for success.

How to Dress Strategically to Optimize Your Success

Girl, Your Clothes Are Talking

The crisis playbook you learned is obsolete. Worse—it's dangerous. What worked five years ago now accelerates disaster. In a world where silence equals guilt, every statement becomes political, and misinformation travels faster than truth, corporate leaders need an entirely new approach to protecting their organizations. Bradley Akubuiro served as Boeing’s chief spokesperson during the 737 MAX crisis and has counseled companies facing everything from DEI backlash to viral boycotts. His counterintuitive insight: authenticity beats perfection and sometimes it’s better to double down than to back off. This book reveals the frameworks that separate companies that survive from those that don't. You'll learn to identify the handful of stakeholders whose opinions actually matter, build trust that protects you when disaster strikes, leverage AI without losing authenticity, and design organizations where communications drives strategy rather than supporting it. For CEOs, communications leaders, and anyone responsible for organizational reputation, this is your field guide to thriving in an era where corporate communications and crisis communications have become the same thing. The world has become faster, messier, and tougher. This book shows you how to master it.

Crisis Communication Strategies in an Era of Populism, Ai, and Distrust

Faster. Messier. Tougher

The book explores the current trends, practices, tools and techniques currently at work in Public Relations and Corporate Communication. With an introduction to the evolving landscape of Public Relations (PR) and corporate communication, it discusses the impact of digital technology, changing consumer behaviours, and emerging trends in the practice of communication.The book sets the stage for the exploration of innovative tools and techniques and in subsequent chapters it enlightens the readers on influencer PR strategy in the digital era, emerging trends of artificial intelligence, augmented reality, and virtual reality, the growing effectiveness of content marketing strategies, the importance of visual identity management in shaping brand perception and enhancing brand recognition as well as the trends in fostering a positive workplace culture. Additionally, it highlights the widespread adoption of artificial intelligence (AI) across PR and corporate communication practices.The book would find relevance in the departments of Business Administration, Journalism and Mass Communication, Public Administration and Governance, Digital Media and Communication Technology. Additionally, it will be useful to professionals in the field of Marketing, Advertising, Corporate Communication, Media and Public Relations Agencies, Event Management and Promotion. It would also benefit students pursuing courses in Online Media, New Media Technology, Immersive Journalism, OTT and Films.

Innovative Tools and Techniques

Reshaping Corporate Communication

SWYP™&nbsp;Next to Turn Complaints Into Proposals
Conflicts escalate quickly—but agreement is possible when you know what to say next. This book introduces the So, What’s Your Proposal (SWYP) technique, a simple three-step communication method designed to shift emotionally charged conversations into productive problem-solving in as little as 30 seconds. Used by professionals and everyday individuals alike, SWYP offers a practical approach to resolving high-conflict situations in work, family, and community settings.
This Second Edition draws on more than a decade of real-world application and feedback from hundreds of practitioners who have implemented the method successfully. A new Introduction explains how SWYP integrates with the internationally taught CARS Conflict Resolution Method (The CARS Method®). Two new chapters expand the book’s scope: one provides step-by-step guidance for leading negotiations and mediations in high-conflict environments, emphasizing the critical transition from emotional blame to rational solution-building; the other presents proven strategies for negotiating with bullies—an increasingly common challenge in today’s heightened conflict climate.
Minor updates throughout reflect the author’s continuing work as a lawyer, mediator, and conflict resolution trainer, while preserving the core strength of the book: a simple, highly effective process that equips readers to resolve conflict anytime, anywhere.

Swyp(tm) Turn Conflict Into Agreements in 3 Steps

So, What's Your Proposal?

Python for Process Improvement

Weitere Titel zum Thema