Publishing Isn't Marketing Companion Workbook

Publishing Isn't Marketing - Companion Workbook is the hands-on companion to Publishing Isn't Marketing (ISBN: 978-1-970587-03-6 paperback 978-1-970587-13-5 ebook), designed to help self-publishing and independently published authors build a real marketing system before their book releases. This workbook transforms theory into action, breaking down the essential steps that make a book discoverable, credible, and retail-ready across Amazon, IngramSpark, Barnes & Noble, Kobo, Google Books, libraries, and bookstore ordering systems. Where most guides talk about marketing, this workbook shows you "how" to do it-with checklists, templates, structured worksheets, and writing space for planning each part of your author business. Authors will learn how to set up a website that signals professionalism, centralize reviews, prepare an SEO and AI-SEO presence, create reader pathways, establish ARC and review pipelines, and structure a launch that avoids the sales-killing mistakes most first-time authors make. his workbook teaches you to market the book you already wrote, rather than hoping someone finds it. Who This Workbook Is For: ¿ Self-publishing authors building their first marketing plan ¿ Indie authors who want a system they can maintain without burnout ¿ Writers re-launching a book that never gained traction ¿ Authors planning to build a career, not just "release a book" ¿ Anyone confused by ISBNs, BISAC metadata, discoverability, or library adoption Key Terminology You Will Build Into Action ¿ Self-publishing marketing strategy ¿ Author platform setup ¿ ISBN identity and metadata alignment ¿ BISAC categories for retail placement ¿ SEO for authors / AI-SEO for modern discoverability ¿ Backlink mapping and search authority signals ¿ ARC program&nb