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Koch D: Prompt Engineering in the
Enterprise – An Introduction

Prompt Engineering in the Enterprise – An Introduction

Competitive Advantages through Generative AI and Large Language Models

Anfang des 20. Jahrhunderts entsteht die Erwartung, dass Konsumentscheidungen zu einer innovativen und freiheitlichen Gesellschaft beitragen. Die gestiegene Kaufkraft der Verbraucher und das stetig wachsende Warenangebot sollen eine Spirale des Wohlstands in Gang setzen. Die gängigen ökonomischen Lehren der Sparsamkeit eignen sich jedoch kaum, um das Verbraucherverhalten an den neuartigen Konsumkapitalismus anzupassen. Werbegestalter und Marketingexperten wollen daher psychologisches Wissen nutzen, um das Kaufverhalten zu motivieren. Damit geht auch eine reformulierte Konsumkritik einher, die vor der Fremdsteuerung der Verbraucher warnt. Ricardo Neuner analysiert, wie sozial- und kognitionspsychologische Ansätze bis in die 1980er Jahre zur Verbrauchersteuerung eingesetzt werden und fragt dabei auch nach den Konsequenzen für eine freie Gesellschaft und demokratische Politik.

Verhaltenspolitik und Konsumpsychologie in den USA (1930–1990)

Die Vermessung des Verbrauchers

Creating Success

Learn how to organize your time and productivity effectively so you can get more done, work more efficiently and achieve better results.

How to Be Organized, Productive and Get Things Done

How to Manage Your Time Effectively

What Comes After Lean

The Innovation Doctrine

BA kompakt

"Wissenschaftstheorie und wissenschaftliches Arbeiten" müssen nicht "staubtrocken" sein! Von bisherigen Publikationen zu diesem Thema unterscheidet sich das vorliegende Buch v.a. darin, dass es die grundlegenden Fragen der Wissenschaftstheorie auf konkrete und spannende Weise zugänglich macht. Es erfüllt vollständig die Anforderungen, die im Curriculum zur Erlangung des Bachelor of Arts (B.A.) für die Veranstaltung "Wissenschaftliches Arbeiten" festgelegt sind. Der Autor erklärt die wissenschaftstheoretischen Grundpositionen (z.B. kritischer Rationalismus) und wissenschaftstheoretischen Grundbegriffe bzw. Konzepte (z.B. Definition, Hypothese). Er zeigt wie der Wissenschaftsbetrieb funktioniert und vermittelt grundlegende Kompetenz in den Methoden der empirischen Sozialforschung. Studierende, die mit diesem Buch arbeiten, werden in die Lage versetzt, eigenständig wissenschaftlich zu arbeiten. Das Buch wendet sich an Studierende an Berufsakademien, Fachhochschulen und Universitäten.Die 2. Auflage wurde überarbeitet und&nbsp;aktualisiert.Der AutorProf. Dr. Martin Kornmeier ist Head of Department Internation Business sowie Head of Internation Bachelor Program der Dualen Hochschule Baden-Württemberg am Standort Mannheim sowie Herausgeber der BA KOMPAKT.

"Wissenschaftstheorie und wissenschaftliches Arbeiten" müssen nicht "staubtrocken" sein! Von bisherigen Publikationen zu diesem Thema unterscheidet sich das vorliegende Buch v.a. darin, dass es die grundlegenden Fragen der Wissenschaftstheorie auf konkrete und spannende Weise zugänglich macht. Der Autor erklärt die wissenschaftstheoretischen Grundpositionen (z.B. kritischer Rationalismus) und wissenschaftstheoretischen Grundbegriffe bzw. Konzepte (z.B. Definition, Hypothese). Er zeigt wie der Wissenschaftsbetrieb funktioniert und vermittelt grundlegende Kompetenz in den Methoden der empirischen Sozialforschung. Studierende, die mit diesem Buch arbeiten, werden in die Lage versetzt, eigenständig wissenschaftlich zu arbeiten. Das Buch wendet sich an Studierende an Berufsakademien, Fachhochschulen und Universitäten.Die 2. Auflage wurde überarbeitet und&nbsp;aktualisiert.

Eine Einführung für Wirtschaftswissenschaftler

Wissenschaftstheorie und wissenschaftliches Arbeiten

Much of the workday, in mindshare and time, is dedicated to outer work: meetings with co-workers, interactions with customers, or working on a deck or other tangible deliverables. For most of us, this is the very&nbsp;definition of "work": external, externally-focused activity. Inner Work puts forth an assertion that is novel today, but that successful leaders have known for millennia: inner work--the practice of thoughtful attention to the inner experience of yourself and others--is "work" as well, and of crucial importance; not just as a question of wellness or employee satisfaction, but as the engine of a potential transformation in the efficacy (and, yes, happiness) of most organizational workplaces. Inner Work draws on a legacy of thought that spans both the Western and Eastern traditions to frame leadership, creativity, and work as an inner experience. For thousands of years across geographies and cultures, humans have understood that leadership and productivity depend on an individual's inner balance and understanding. The importance of these lessons in a knowledge economy is well understood today--from Netflix to Zappos to Google to Valve, leading companies are constantly seeking to create value by empowering employees to unlock their own potential. And for the individual--leader, employee, or both--the need is even more urgent and plain: how can you create more value in your work for your human life?Inner Work is a book about self-exploration; it's also a toolkit for how to improve. Its assertion is that, by looking into ourselves with rigor and integrity, we each have the power to achieve both these goals. This is a book that will help leaders and employees create value for themselves and their organizations by actively exploring their own inner processes, values, and mental models: the tools we use, constantly, to operate in the world.

Inner Work: How to Find Clarity, Purpose, and Your Own Hidden Potential at Work

Routledge International Studies in Money and Banking

As an integral part of the world financial market, the global asset management industry has played a significant role in almost every critical event and change in the world financial market over the past four decades. Its growth has been facilitated from the financial innovations in products and management technologies from various financial institutions. It is definitely a challenge to comprehend the dynamic linkage between the global asset management industry and the world financial market, institutions and products. This book takes the challenge by providing a systematic and analytical review of the dynamic development of global asset management industry in its market structure, product diversities, risk management technologies and performance. The book aims at offering researchers, investors and financial practitioners a comprehensive introduction on how the dynamic development of global asset management industry has been integrated with the fast changing world financial market, institutions and products. As wealth or asset management is becoming a popular and specialized subject offered in university financial courses, this book may serve as a key textbook for financial courses in universities.

As an integral part of the world financial market, the global asset management industry has played a significant role in almost every critical event and change in the world financial market over the past four decades. Its growth has been facilitated from the financial innovations in products and management technologies from various financial institutions. It is definitely a challenge to comprehend the dynamic linkage between the global asset management industry and the world financial market, institutions and products. This book takes the challenge by providing a systematic and analytical review of the dynamic development of global asset management industry in its market structure, product diversities, risk management technologies and performance. The book aims at offering researchers, investors and financial practitioners a comprehensive introduction on how the dynamic development of global asset management industry has been integrated with the fast changing world financial market, institutions and products. As wealth or asset management is becoming a popular and specialized subject offered in university financial courses, this book may serve as a key textbook for financial courses in universities.

The Dynamic Development of Global Asset Management Industry

Why we need less science and more art in marketing

The Art in Marketing

Routledge Contemporary Corporate Governance

Presents a view of what constitutes project governance, how it relates to corporate governance, and how it can be deployed in organizations to enhance corporate performance.

This book presents a clear view of what constitutes project governance, how it relates to corporate governance, and how it can be deployed in organizations to enhance corporate performance.

Integrating Corporate, Program and Project Governance

Project Governance

Theorie, Empirie und Praxis

Multisensorische Kunsterlebnisse

From a former President of Tesla comes The Algorithm-the first book written by any of Elon Musk's direct reports-a transformative guide for leaders, entrepreneurs, and innovators who want to emulate the paradigm-shattering approach Musk used to launch Tesla and SpaceX to meteoric success. Jonathan McNeill had already founded and sold six startups when Sheryl Sandberg introduced him to Elon Musk, who was looking for help at Tesla. McNeill was steeped in the lean principles that had made Toyota a global powerhouse-principles focused on achieving efficiency and optimization by incrementally improving existing systems and processes. What he learned from Elon at Tesla was its antithesis, an approach that required radical rethinking to explode the status quo, attack complexity, and set seemingly unrealistic goals. Elon called this five-step framework "The Algorithm."1. Question every requirement. 2. Delete every possible step in the process. 3. Simplify and optimize. 4. Accelerate cycle time. 5. Automate. In this book, McNeill details this tremendously powerful set of tools, which brought Tesla from a production crisis that threatened to derail it to a period of hypergrowth. During his tenure, revenue boomed from $2B to $20B in just 30 months. Since his departure from Tesla, McNeill has used The Algorithm in every enterprise he has worked with to supercharge speed, efficiency, innovation, and growth. Featuring case studies from Tesla and SpaceX, as well as from Lululemon, GM, and companies of various sizes across industries, he reveals how any business can do the same and achieve the unimaginable.

The Hypergrowth Formula that Transformed Tesla, Lululemon, General Motors and SpaceX

The Algorithm

Ausgehend von der Kennzeichnung der Rolle von Dienstleistungen für das Wirtschaftsgeschehen werden zunächst die Besonderheiten ihrer Merkmale und der zugehörigen Märkte dargestellt. Aufbauend hierauf erfolgt eine Analyse möglicher Servicestrategien einschließlich Fragen der Dienstleistungsgestaltung und Dienstleistungsinnovation. Operative Aspekte der Produktion und des Dienstleistungsmarketing schließen sich an, um dann die Herausforderungen der Internationalsierung von Dienstleistungen zu behandeln. Eine Diskussion aktueller Trends und Kontroversen zur Rolle von Dienstleistungen beschließen das Buch.

Ausgehend von der Kennzeichnung der Rolle von Dienstleistungen für das Wirtschaftsgeschehen werden zunächst die Besonderheiten ihrer Merkmale und der zugehörigen Märkte dargestellt. Aufbauend hierauf erfolgt eine Analyse möglicher Servicestrategien einschließlich Fragen der Dienstleistungsgestaltung und Dienstleistungsinnovation. Operative Aspekte der Produktion und des Dienstleistungsmarketing schließen sich an, um dann die Herausforderungen der Internationalsierung von Dienstleistungen zu behandeln. Eine Diskussion aktueller Trends und Kontroversen zur Rolle von Dienstleistungen beschließen das Buch.

Betriebswirtschaftliche und volkswirtschaftliche Dimensionen der Dienstleistungswirtschaft

Dienstleistungsökonomik

Data Governance: How to Design, Deploy, and Sustain an Effective Data Governance Program, Third Edition, is for any student, executive, manager, or data professional who needs to understand and implement a data governance program, to ensure consistent, accurate and reliable data across their organization. The problem of managing data continues to grow with issues surrounding the cost of storage, exponential growth, as well as administrative, management, and security concerns - the solution to being able to scale all of these issues up is data governance which provides better services to users and saves money. This book offers an overview of why data governance is needed, how to design, initiate, and execute a program and how to keep the program sustainable. John Ladley guides readers though the detailed process of developing a Data Governance program, including an introduction to the concepts and principles of Data Governance, Data literacy concepts, business case, strategy, systems architecture and design, the importance of team engagement, implementation, and change management. The Third Edition includes all-new coverage embracing new data capabilities such as ethics and AI integration, as well as key regulatory changes. Data governance is now inevitable, and no longer an option. John Ladley examines the impact of society on data and the relevance for organizations to simply "do better." The Third Edition updates coverage on data governance tools to achieve delivery of necessary capabilities. This valuable resource provides foundational understanding to advanced students in Data Management and related courses, as well as comprehensive guidance for beginning professionals, managers or analysts looking to improve their processes. With the provided framework and case studies, all students and professionals in the data governance field will gain key insights into launching successful and money-saving data governance programs.

How to Design, Deploy, and Sustain an Effective Data Governance Program

Data Governance

Prompt Engineering in the Enterprise – An Introduction

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