Professional Services Marketing

<p><b>A proven approach to revenue-generating marketing and client development</b></p> <p><i>Professional Services Marketing</i> is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its <i>Second Edition</i>, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry.</p> <ul> <li>The <i>Second Edition</i> features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews</li> <li>Authors Mike Schultz and John E. Doerr are the coauthors of the <i>Wall Street Journal</i> and <i>Inc. Magazine</i> bestseller <i>Rainmaking Conversations</i> and <i>Professional Services Marketing</i>; Lee W. Frederiksen is coauthor of <i>Online Marketing for Professional Services</i></li> <li>Will be widely promoted via multiple online routes and direct mail marketing</li> </ul> <p>Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.</p>