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Silverton L: Prioritise This / LF

Prioritise This

A Practical Guide for Thriving in a World That Won't Slow Down

Confident Series

Feel confident using AI at work, understand its limits and avoid costly mistakes. Artificial intelligence already influences how decisions are made and work gets done, even for people who never expected it to be part of their role. AI has become part of everyday working life, yet it can still feel complex, fast-moving and difficult to understand. Confident AI 2e explains the essential knowledge and skills you need to work confidently with AI, whatever your prior experience. This updated edition of the bestselling book demystifies how AI works, how it is used in real workplaces and what it means for your role. Written by AI thought leader Andy Pardoe, Confident AI 2e is for anyone who needs to understand how to use artificial intelligence as part of their work, across any industry or role. It offers a clear, practical introduction to how AI is used in real workplaces, helping you build confidence and capability without needing a technical background. About the Confident series... The Confident books are the perfect guides to the key digital skills required in the modern workplace, allowing you to stay fluent without getting bogged down in the detail.

The Essential Skills for Working with Artificial Intelligence

Confident AI

In The Pursuit of Bliss: Maximizing Joy in Business and Life, Mykie Stiller offers a refreshing perspective on how to not only navigate the challenges of daily life but to thrive despite them. Blending personal anecdotes and practical insights, Stiller presents a holistic approach to finding joy in both your business and personal life in a world easily dominated by stress and demands. From cultivating a positive mindset to fostering meaningful connections, The Pursuit of Bliss provides a roadmap for those seeking fulfillment on all areas of your life. Drawing on her own experiences in the business world, Stiller explores how joy can be a catalyst for success rather than an elusive endpoint. She shares strategies for infusing joy into professional endeavors, creating vibrant workplace cultures, and maximizing productivity through a positive and purpose-driven approach.

In The Pursuit of Bliss: Maximizing Joy in Business and Life, Mykie Stiller offers a refreshing perspective on how to not only navigate the challenges of daily life but to thrive despite them. Blending personal anecdotes and practical insights, Stiller presents a holistic approach to finding joy in both your business and personal life in a world easily dominated by stress and demands. From cultivating a positive mindset to fostering meaningful connections, The Pursuit of Bliss provides a roadmap for those seeking fulfillment on all areas of your life. Drawing on her own experiences in the business world, Stiller explores how joy can be a catalyst for success rather than an elusive endpoint. She shares strategies for infusing joy into professional endeavors, creating vibrant workplace cultures, and maximizing productivity through a positive and purpose-driven approach.

The Pursuit of Bliss

The ultimate guide for ambitious women ready to take charge of their careers and dominate the professional world If you’re struggling to grow in your career, feeling stuck in your current role, or failing to thrive in a male-dominated industry, Own Your Success will help you recognize your worth, elevate your career, and own your space in any room. This isn’t just another career book; it’s a call to break free from mediocrity and step into the life you deserve. As career-strategist Susana Briscoe-Alba climbed the corporate ladder, she quickly recognized a glaring lack of diversity in leadership roles. Women—especially women of color—were excluded from top-tier positions, often due to barriers rooted in harmful stereotypes. She made it her mission to help women thrive in the corporate world using the strategies that worked for her.&nbsp; Own Your Success gives you the tools to overcome the institutional barriers that might be standing in the way of your success. Whether you’re a seasoned professional looking to climb the next rung of the corporate ladder, a beginner just starting a career, or looking to switch careers mid-stream, Susana’s advice can help you succeed. This book reveals her powerful C.E.L.L.S framework—Connect, Embrace, Learn, Lead, and Serve—showing you how to build connections, embrace your dopeness, and lead with confidence. Packed with practical strategies, stories, and insights from Susana’s own six-figure journey, this playbook will empower you to elevate your career, boost your earnings, and become the powerhouse professional you’re destined to be. Ready to own your career? This book is your blueprint for success.

A Smart Woman's Guide to Strategy, Salary, and Self-Leadership

Own Your Success

Become the Manager You Want to Be (And Others Need)

You’re the Boss

A motivational guide that distils hard-won lessons into practical, life-changing advice from the most experienced, highest ranking and most decorated SAS leader and SAS instructor and star of SAS Who Dares Wins. Always a Little Further is a motivational guide that distils hard-won lessons into practical, life-changing advice, inspired by the many interactions Billy has with people who ask what it means to lead, and what it takes. Always a Little Further harnesses clear life lessons from Billy's career - on the front line, and in front of, as well as behind, the camera, not to mention developing street smarts in his early years - showing how small, intentional actions can lay the groundwork for life-changing breakthroughs. Told in Billy's unique style, blending toughness with compassion, it will present a powerful message of self-acceptance, self-discipline, and sustainable ambition. A call to action for anyone ready to reclaim their potential - as Billy says, motivation needs to be grown like a muscle! Always a Little Further will teach readers to see success at life like an SAS mission - teaching adaption, flexibility and confidence in decision making.

10 lessons the SAS taught me about life

Further

Career Comedown

Discover a foolproof method for crafting customer-centric copy that converts visitors into leads and leads into sales—while staying true to your brand. The most effective copywriters aren’t wordsmiths—they’re salespeople. They follow a hidden system that helps them sell anything, from tech to subscriptions to experiences. They work with their marketers to engineer deliberate, strategic messaging. They understand that copy that sounds good isn’t the same as copy that sells. Their secret? Start with the customer, not the brand. Drawing on her experience as the inventor of conversion copywriting and decades of consulting for brands like AWS and Canva, Joanna Wiebe demonstrates how most copywriting fails to connect with its audience—and offers a time- and industry-tested alternative that generates leads and revenue at scale. As a copyseller, learn to: <ul> <li>Skip brainstorming and pinpoint your core message by listening to new leads and customers</li> <li>Replace guesswork with a foolproof message matrix that increases your chances of delivering the right message at the right time on the right channel</li> <li>Troubleshoot tractionless copy and use formulas to find messaging that pops</li> <li>Understand how AI tools like ChatGPT and Claude are changing the industry and how best to leverage them in your practice</li> <li>Connect with marketers and salespeople to strategize and and create copy that energizes your team</li> </ul> Transform your copywriting into salesmanship in print. With The Copyselling System’s surefire system, you can streamline your writing process to create dynamic, customer-focused, brand-friendly copy that sells.

The Secret System for Driving Conversions and Maximizing Revenue

The Copyselling System

Explore career pathways and build essential skills for success in hospitality, tourism, travel and events. Career Development in Hospitality, Tourism and Events by Jayanti Jayanti is a practical textbook designed for undergraduate and postgraduate students preparing for careers in the global visitor economy. It introduces students to the fundamentals of the travel industry, including key terminology, trends and the variety of roles available in hospitality, tourism, transport and event management. This textbook explores current industry developments from AI and sustainability to diversity, equity and inclusion initiatives and challenges students to look beyond traditional opportunities to entrepreneurial ventures. It equips students with the soft skills and practical knowledge needed to pursue work experience placements, internships and their future careers with confidence. This textbook includes: - Clear explanations of industry structure, roles and career pathways - Activities and reflective exercises to develop workplace skills - Practical guidance on CV writing, personal branding and employability, further supported through online resources &gt;Whether studying hospitality management, tourism or event management, Career Development in Hospitality, Tourism and Events provides a structured and career-focused foundation for academic success and long-term professional growth.

Building Skills for Working in the Travel Industry

Career Development in Hospitality, Tourism and Events

In a world overwhelmed by noise and speed, the need for smart, fast decision-making has never been greater. In this bold new edition of her New York Times bestseller 10-10-10, bestselling author of Becoming You and NYU professor Suzy Welch unveils a fully updated method—now backed by a groundbreaking values assessment and fresh stories for navigating today’s challenges. We all want to make better decisions—ones that align with our values and stand the test of time. But in today’s world of nonstop input, conflicting priorities, and accelerated change, it’s easy to default to impulsive choices or short-term thinking.That’s where 10-10-10 comes in.Originally a breakthrough bestseller, this newly revised edition presents a structured, rational decision-making process that remains as relevant as ever. Rather than relying on gut instinct, 10-10-10 walks you through the likely consequences of your options in the near term, midterm, and long term—and then helps you evaluate those outcomes through the lens of your personal values.Now deeply integrated with Professor Welch’s Becoming You framework—including the scientifically validated Values Bridge assessment—this edition equips readers with sharper tools to clarify what truly matters and make consistently aligned decisions. It’s also filled with lively, relatable stories about real people dealing with real-world dilemmas, making the method not just practical, but deeply human.From navigating a career shift after your industry has been disrupted by AI to deciding whether to freeze your eggs in an uncertain relationship, 10-10-10 provides a calm, clear methodology for working through life’s toughest crossroads—at work, in love, and beyond.

The Fast, Trusted Way to Make Smarter Decisions in Work, Love, and Life

10-10-10, Revised & Updated

Creating Success series

Learn how to become a leader people want to follow with this practical guide.

Set Standards, Meet Needs and Bring People With You

How to Be a Leader

L&amp;D leadership isn’t a role. It’s how you show up every day.Leadership isn’t something bestowed upon you. You build your skills as an L&amp;D leader every day through the choices you make and the behaviors you model. In Leading in L&amp;D, learning expert David Kelly shares 17 essential behaviors that will help you show up and succeed as a leader no matter what your role, title, or place on the organizational chart.The book, written in an engaging, conversational style, includes:
<ul>
<li>Insights and real-world stories based on interviews with dozens of leaders in the field</li>
<li>Practical exercises to help you practice each behavior</li>
<li>Preparation for the obstacles you are likely to encounter as well as advice about how to overcome them</li>
<li>Prompts to deepen your understanding</li>
</ul>Kelly’s 17 behaviors—ranging from empathy, curiosity, and integrity to innovation, confidence, and problem solving—have been proven to drive business results, strengthen working relationships, spur organizational growth, and enable long-term success for L&amp;D leaders. Whether you’re an individual contributor eager for greater influence, an emerging L&amp;D leader ready to step up and do more, or an experienced professional seeking greater clarity and purpose, Kelly’s framework and implementation tools will help you transform how you get your work done, collaborate, and show up to lead—starting today.

Transform Everyday Actions Into Extraordinary Leadership

Leading in L&d

Prioritise This

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