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Coombs W. Timothy: PR Strategy and
Application

PR Strategy and Application

Managing Influence

An inside account of the recent scandals which have engulfed Ireland's national broadcaster, RTÉ.

An inside account of the recent scandals which have engulfed Ireland's national broadcaster, RTÉ.

Den of Inequity

Film Theory in Practice

The Film Theory in Practice series fills a gaping hole in the world of film theory. By marrying the explanation of a film theory with the interpretation of a film, the volumes provide discrete examples of how film theory can serve as the basis for textual analysis. This book provides a broad introduction to network theory and shows how this theory can motivate a close reading of Robert Altman's 1975 film Nashville. By offering a tour of the expansive intellectual network we can now call network theory, the book demonstrates how analyzing the ubiquitous characteristics of networks changes the way film fans, students, and scholars might understand cinema's storytelling possibilities. It models a method of interpretation (focusing on character, cinematography, and sound) that students can practice with other feature films. Moreover, it situates film within a larger discourse about art and society, offering students the tools for analyzing other large-form cultural objects. Organized into two parts, the first section of the book presents an overview of network theory, its various facets as a still-emerging discourse, and its historical context in post-industrial life, before turning to Altman's Nashville. It then explores the film's narrative style and character system as a special case of network cinema, to show how there is more than "connectedness" alone to the network form.

Network Theory and Nashville

Learn to create lasting impact for global fashion brands through branding, marketing and consumer engagement.

Strategic Management and Promotion for Global Fashion Brands

International Fashion Marketing

Routledge New Directions in PR & Communication Research

As one of the key thinkers of social theory, public relations scholars have repeatedly turned to Habermas' work to inform their own scholarship. This book systematically reviews the distinct body of PR literature that has applied Habermas' theories to provide an in-depth and nuanced discussion on what this influential social theorist has to offer PR research. Demonstrating the applications and challenges for PR ethics and organizational communications, while opening less well-known concepts such as reflexivity, and double politics as avenues for future research, this unique source book will be of interest to all scholar and advanced students of public relations and communication studies.

As one of the key thinkers of social theory, public relations scholars have repeatedly turned to Habermas’ work. This book systematically reviews the body of public relations and communication literature that has applied Habermas’ theories for the first time, to provide an extensive and nuanced discussion on what one of the most influential social theorists has to offer public relations research. Taking concepts from seminal works such as the Theory of Communicative Action and the Structural Transformation of the Public Sphere, this book explores applications of Habermas’ concepts. It confronts conflicts with Habermas’ critical understanding of public relations as moral communication, and explores indepth the concepts of moral justification and differentiation of lifeworld and system for their potential for PR research and practice. Demonstrating the applications and challenges for public relations ethics, and organizational communications while opening less well-known concepts such as reflexivity, crisis consciousness, and double politics as avenues for future research, this book will help public relations researchers harness the potential of Habermas’ methodological tools. It will be of interest to all scholars and advanced students of public relations and communication studies.

Applying Habermas in Theory and Practice

Social Theory and Public Relations Research

The new edition of Comparative Media Law and Ethics further explores differing legal and ethical systems as they relate to media practice and regulation around the world. Updated material in this expanded edition includes exploration of different approaches to libel law on social media, assessment of the impact of WikiLeaks on state and national security law, libel law developments in US and UK, changes to privacy media law and media regulation in the UK in light of the Leveson Inquiry and more international analysis of media law issues in countries including Denmark, India, Indonesia, China and Hong Kong. Additional updates include an expanded glossary and new companion website materials.

The new edition of Comparative Media Law and Ethics further explores differing legal and ethical systems as they relate to media practice and regulation around the world. Updated material in this expanded edition includes exploration of different approaches to libel law on social media, assessment of the impact of WikiLeaks on state and national security law, libel law developments in US and UK, changes to privacy media law and media regulation in the UK in light of the Leveson Inquiry and more international analysis of media law issues in countries including Denmark, India, Indonesia, China and Hong Kong. Additional updates include an expanded glossary and new companion website materials.

Comparative Media Law and Ethics

Discourses of Law

Focusing upon the representations that take place in law, forensic medicine, criminology and culture, Crime Scenes examines the ways in which knowledge about crime, death and the dead body is produced. The formal 'forensic' image, it is argued, is a site of conjecture.

Focusing upon the representations that take place in law, forensic medicine, criminology and culture, Crime Scenes examines the ways in which knowledge about crime, death and the dead body is produced. The formal ‘forensic’ image, it is argued, is a site of conjecture.

Forensics and Aesthetics

Crime Scenes

Routledge Studies in Environmental Communication and Media

This book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Adopting a social semiotic approach, and exploring key examples including Greenpeace's "Everything is NOT Awesome" brandjacking advert, Volkswagen's "Think Blue" campaign and Unilever's "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion.

Environmental Communication is a growing area of academic enquiry. But, whilst there are key texts on environmental communication and new texts on environment-themed media, there is, as yet, no book specifically devoted to "green" (environment themed) advertising. Filling this lacuna, this book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Such environment-themed advertising with transnational reach, addressed to transnational publics and produced by global actors (from NGOs to multinationals to the United Nations to celebrities), is now a significant form of environmental communication. This book considers that form and its meanings; the "environmental imaginary" it builds in the minds of its publics, its ideological and emotional landscapes, and its limitations. Adopting a social semiotic approach, and exploring key examples including Greenpeace’s "Everything is NOT Awesome" brandjacking advert, Volkswagen’s "Think Blue" campaign and Unilever’s "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion. The first book to explore the social and symbolic significance of "green" advertising as a transnational form of environmental communication, this book will be of great relevance to scholars and students with an interest in this growing field.

New Forms of Transnational Persuasion

Environmental Advertising

Research shows that professional services firms can improve their approaches to attract, retain and develop their clients. However, even those firms that have invested in marketing and business development are now facing the challenges of integration of these functions along with sophisticated digital and global communications. Clients now have opportunities to research potential suppliers through a variety of channels including social media. Many of the large and medium-sized firms have global clients seeking local servicing. This book covers both strategic and tactical perspectives and processes for all involved in seeking, keeping, developing and servicing clients. The text is supported by the annual Marketing Benchmark carried out by Meridian West and the Managing Partner's Forum combined with a new, 2015, BD Benchmark of professional service practitioners. The findings, complemented with interviews with practitioners, fee-earners and clients, will underpin the practical advice and professional service examples provided by the authors. Effective Marketing and Business Development in Professional Services offers a new model of integration between marketing, business development, firm's culture and buyer behaviour. In doing so, it addresses the issues that are at the heart of professional service firms' struggle to survive and thrive in a fast-changing world market.

Research shows that professional services firms can improve their approaches to attract, retain and develop their clients. However, even those firms that have invested in marketing and business development are now facing the challenges of integration of these functions along with sophisticated digital and global communications.    Clients now have opportunities to research potential suppliers through a variety of channels including social media.  Many of the large and medium-sized firms have global clients seeking local servicing. This book covers both strategic and tactical perspectives and processes for all involved in seeking, keeping, developing and servicing clients.  The text is supported by the annual Marketing Benchmark carried out by Meridian West and the Managing Partner’s Forum combined with a new, 2015, BD Benchmark of professional service practitioners.  The findings, complemented with interviews with practitioners, fee-earners and clients, will underpin the practical advice and professional service examples provided by the authors. Effective Marketing and Business Development in Professional Services offers a new model of integration between marketing, business development, firm’s culture and buyer behaviour. In doing so, it addresses the issues that are at the heart of professional service firms’ struggle to survive and thrive in a fast-changing world market.

Effective Marketing and Business Development in Professional Services

Documentary Photography: A Creative Guidebook guides photographers through creating well-informed and creative documentary projects.

Documentary Photography: A Creative Guidebook guides photographers through creating well-informed and creative documentary projects.

A Creative Guidebook

Documentary Photography

This book is arguably the definitive guide to understanding consumerism as a way of life in the twenty-first century. In his dazzlingly original and accessible introduction to the field, Mark Davis takes the reader on a tour of major theories of consumerism to show how they each offer enlightenment in our dark times of social, economic, and environmental crises.

This book is arguably the definitive guide to understanding consumerism as a way of life in the twenty-first century. In his dazzlingly original and accessible introduction to the field, Mark Davis takes the reader on a tour of major theories of consumerism to show how they each offer enlightenment in our dark times of social, economic, and environmental crises.

A Critical Introduction

Consumer Culture and Society

PR Strategy and Application

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Bibliografische Angaben

Schlagworte

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