Platform Economy and Sharing Economy. Concept and Application in Retail

Essay from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, , course: Strategic Retail Marketing, language: English, abstract: Sharing economy seems to be a raising trend related to more sustainable consumption and responsible use of resources. Business concepts that want to offer efficient ways of sharing might rely on a sufficiently big enough group of participants. This logic is something most people might know from digital platforms such as Facebook. Is this just one thing sharing economy and platform economy have in common or in what way are they related? Firstly, this essay will give a definition of platform economy and sharing economy to create a link between those increasingly relevant concepts. Secondly, there will be a section about how to enhance platform business models in general. Thirdly, I will provide an overview about the different kinds of sharing economy approaches before lastly adding information about the use of sharing economy in retail and specific trends related to this.