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Tsunder R: Plan to Take On the World!

Plan to Take On the World!

How to Spark Passion, Find Your Purpose, and Achieve the Impossible

Routledge Studies in Environmental Communication and Media

This book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Adopting a social semiotic approach, and exploring key examples including Greenpeace's "Everything is NOT Awesome" brandjacking advert, Volkswagen's "Think Blue" campaign and Unilever's "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion.

Environmental Communication is a growing area of academic enquiry. But, whilst there are key texts on environmental communication and new texts on environment-themed media, there is, as yet, no book specifically devoted to "green" (environment themed) advertising. Filling this lacuna, this book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Such environment-themed advertising with transnational reach, addressed to transnational publics and produced by global actors (from NGOs to multinationals to the United Nations to celebrities), is now a significant form of environmental communication. This book considers that form and its meanings; the "environmental imaginary" it builds in the minds of its publics, its ideological and emotional landscapes, and its limitations. Adopting a social semiotic approach, and exploring key examples including Greenpeace’s "Everything is NOT Awesome" brandjacking advert, Volkswagen’s "Think Blue" campaign and Unilever’s "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion. The first book to explore the social and symbolic significance of "green" advertising as a transnational form of environmental communication, this book will be of great relevance to scholars and students with an interest in this growing field.

New Forms of Transnational Persuasion

Environmental Advertising

Routledge Frontiers of Political Economy

Drawing on recent developments in the philosophy of science, this book tackles the subject of growth theory, developing critical perspectives on neoclassical and evolutionary growth theory, while discussing UK industrial decline.

Drawing on recent developments in the philosophy of science, this book tackles the subject of growth theory, developing critical perspectives on neoclassical and evolutionary growth theory, while discussing UK industrial decline.

A Philosophical Perspective

Growth Theory

Concise Advice

Since the height of the pandemic, working styles, cultures and relationships have changed - probably forever. Managers and leaders who think they can simply return to their old ways and methods will be the least effective in this new age of work. This book sets out the key attributes that the modern leader must learn and/or develop.

Since the height of the pandemic, working styles, cultures and relationships have changed - probably forever. Managers and leaders who think they can simply return to their old ways and methods will be the least effective in this new age of work. This book sets out the key attributes that the modern leader must learn and/or develop.

The Leadership Book

This book focuses on how the interests of corporations and governments to embrace a "new economy" have served to drive the development and uptake of mobile/ubiquitous media.

This book focuses on how the interests of corporations and governments to embrace a "new economy" have served to drive the development and uptake of mobile/ubiquitous media.

Everything, Everywhere, All the Time

Ubiquitous Connectivity and the Virtual Workplace

Routledge Studies in Leadership Research

This book is a timely exploration in light of the heightened requirement of business for novel solutions to meet the varied economic, ethical and social challenges organisations face, related to fast paced technological developments, increasing global market competition and associated environmental impacts and cultural inequality concerns.

This book is a timely exploration in light of the heightened requirement of business for novel solutions to meet the varied economic, ethical and social challenges organisations face, related to fast paced technological developments, increasing global market competition and associated environmental impacts and cultural inequality concerns.

A Relationship-centred Approach

LEADERSHIP AND DIVERSITY MANAGEMENT

A Framework for Transcending Bullsh*t and Transforming Our Lives and Work

Anchored, Aligned, Accountable

Wherever you are and whatever you may be doing, there have never been more opportunities for you to achieve your goals and aspirations than exist around you right now. Economists say that we are entering into the golden age of mankind. We have passed from the material world into the mental world, into the Psychozoic Age, the age of the mind. Because all wealth is essentially mental, there are no limits on how much of it you can acquire. In Think Big, Brian Tracy will explain a series of simple, practical, proven methods, techniques, and strategies used by all high-achieving men and women in every field to accomplish far more than they or the people around them have ever dreamed possible. It's time to break the bonds of limited conventional thinking and expand your mind and your ambitions to the point where you can greatly exceed any goal that you've ever set for yourself. You will learn: <ul><li>The Keys to Wealth Building</li><li> The Power of Decision</li><li> Possibility Thinking</li><li> How to Bounce Back from Defeat</li><li> Creative Networking</li><li> Why Character Makes the Difference</li><li> How to Develop Your Own Personal Power</li><li> The Keys to Success</li></ul>

For an Extraordinary Life

Think Big

An incisive, evidence-based guide to realizing your full potential In A Guide to Thriving: The Science of Breaking Old Patterns, Reclaiming Your Agency, and Finding Meaning a team of accomplished founders and entrepreneurs delivers a groundbreaking exploration of human growth and transformation. The authors draw on personal experiences, historical narratives, and evidence-based insights from psychology, neuroscience, and philosophy to offer a practical framework for human thriving. Authors Rosemberg and Merriken introduce nine interconnected dimensions of common human experience: Belief, thought, emotion, body, transcendence, past, present, future, and space. They thoughtfully address each dimension, showing you how to develop courage, creativity, and connection in your own life. Inside the book: <ul> <li>Discussions of the limitations you'll face and the strategies you can face to overcome them as you seek to grow as a person</li> <li>How to shift your mindset from one of "survival" to one of "thriving"</li> <li>Ways to create work and personal environments that foster safety, well-being, and human flourishing </li> </ul> Perfect for anyone seeking to reclaim their agency and sense of self-sufficiency, A Guide to Thriving is a must-read for people struggling to meet the demands of a world that seemingly requires ever-higher levels of productivity, success, and perfection.

The Science of Breaking Old Patterns, Reclaiming Your Agency, and Finding Meaning

A Path to Thriving

This book will challenge everything you've been told about confidence and show you how to lead without having to change who you are.Decoding Confidence is your go-to guide for building the kind of leadership confidence that transforms not just you, but everyone around you. It's about getting real, digging deep, and finding the confidence you need to lead with authority and courage. Patel takes you on a journey of self-discovery helping you understand your strengths, embrace vulnerability, and cultivate a positive internal dialogue that will help you achieve your goals.It's not about being perfect; it's about being impactful. With practical strategies, relatable examples, and a bonus 30-day confidence habit tracker to help you turn insights into daily action, the habits in this book will show you how to make confidence accessible and actionable, so you can show up as the leader your team needs.

The Seven Habits of Confident Leaders

Decoding Confidence

Routledge Studies in the History of Economics

The recent literature on Adam Smith has been large and for the first time treats Smith as a philosopher rather than only a political economist. Many new insights attend this new perspective and several paradoxes are resolved. This broad philosophic approach also reveals much closer connections between David Hume and Smith. At the same time, striking similarities between Smith and G. Vico are unveiled.This book identifies the new Smith and presents these novel links among these three great philosophers. The authors of this book show that both Hume and Vico espouse an economics closely resembling that of Smith. On the other hand, Smith's philosophy places the imagination in a elevated position similar to that of Vico and Hume. All three have made significant contributions to rhetoric and history. By concentrating on these similarities, they expose Vico's philosophy in a congenial manner, and aim to heighten his influence in American philosophy. Finally, the authors demonstrate the contributions of these three men to the core of the important new branch of economics: Neuroeconomics.

Extracting Information from a Probabilistic Universe

Vico & Smith

Plan to Take On the World!

Bibliografische Angaben

Schlagworte

Bibliografische Angaben

Schlagworte

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