Motivation of Generation Z. An overview of possible motivational incentive systems

Seminar paper from the year 2023 in the subject Leadership and Human Resources - Generation Y, Generation Z, grade: 2.0, AKAD University of Applied Sciences Stuttgart, language: English, abstract: The goal of this assignment is to explain examples of motivational incentive methods to satisfy the needs of Generation Z in the world of work and to conclude a recommendation for action. For this purpose, the terms of Generation Z, as well as intrinsic and extrinsic motivation are defined at the beginning to create a theoretical basis. Thereupon the concept of motivation is introduced in a professional context, as well as the motivation theory according to Alderfer is explained. After that, the different generations on the current labor market are presented, and especially the essential features and demands on working life of Generation Z are explained in more detail. Subsequently, motivational incentive systems and their application by company management and direct managers for Generation Z will be presented, and their use in case studies will be deepened. This assignment will be closed with a conclusion which contains the description of the research results, the answer to the research question, a summary, discussion, critical reflection, and the outlook. Generation Z, the generation of digitalization and the new and future employee. The world and the labor market are currently pass through a generational change. Generation Z is becoming more and more a part of the labor market and replacing the older generations step by step, which have had a significant impact on the labor market. The generation differs in many sectors from the past generations. They have grown up in a digital world and represent different and, above all, newer values than the previous generations. These values are also reflected in the labor market and initiate a change in companies, because the generation not only reflects different values, but the labor market is also becoming an employee market. In addition, it´s becoming much more difficult to win over this generation as employees, to motivate them in their daily work and to satisfy their needs in a goal-oriented manner. But how it´s possible to win this generation for the companies and to keep them there? To answer this question, I have dealt in the following assignment with the problem: Who is Generation Z and what is Alfeder's ERG-Theory, as well as with the research question: How can Generation Z be motivated, and their needs satisfied with the help of motivational incentive methods on the part of the company management and the direct managers?