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Marketing HRD Within Organizations
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Marketing HRD Within Organizations

Enhancing the Visibility, Effectiveness, and Credibility of Programs
Buch (gebunden)ca. 59.50 CHF
lieferbar in ca. 10-20 Arbeitstagen

Shows HRD professionals how to use a range of marketing tools, including client research, cost/benefit analyses, and promotional techniques, to heighten the visibility of HRD, earn employee commitment to programs, and ensure that programs are cost-effective and contribute to the corporate bottom line. Step by step, explains how to develop and implement a comprehensive strategic marketing plan.

Januar 1992, ca. 264 Seiten, Englisch
Wiley
978-1-55542-402-2

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