Marketing For Dummies

All you need to know for successful and profitable marketing

If you read one marketing book this year, this is it! From SEO to Lifetime Value, Marketing For Dummies digs deep into concepts that matter for small and medium-sized businesses, and gives you powerful tips for implementing them easily and affordably. Boost web traffic, customer engagement, online sales, and lead generation using the best messaging and latest technology and tactics for Google, social media, email, retargeting, content, pricing, distribution, and more. This in-depth guide helps you understand consumer behavior and tap into the psychology of choice for long-term sales and growth.

• Consumer behavior and psychology
• Lifetime value and ROI
• Customer experience and loyalty
• Social, mobile, and digital marketing
• Consumer, market, and competitor research tactics
• Personalization and SEO
• Branding, sales, and customer service
• Common mistakes to avoid