Kennen Sie schon unseren Geschäftskundenservice? Wir beraten Sie gerne.
Fokusthemen
Publikationen
Services
Autorinnen/Autoren
Verlag
Shop
LEXIA
Zeitschriften
SachbuchLOKISemaphor
Luxury Brands in China and India

Luxury Brands in China and India

Inhalt

<div>This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.</div><div><br></div>

Bibliografische Angaben

Juni 2017, Englisch
PALGRAVE MACMILLAN
9781137547156

Inhaltsverzeichnis

Schlagworte

Weitere Titel zum Thema