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A free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more. The Caribbean port city of Veracruz is many things. It is where the Spanish first settled and last left the colony that would go on to become Mexico. It is a destination boasting the "happiest Carnival in the world," nightly live music, and public dancing. It is also where Blackness is an integral and celebrated part of local culture and history, but not of the individual self. In Local Color, anthropologist Karma F. Frierson follows Veracruzanos as they reckon with the Afro-Caribbean roots of their distinctive history, traditions, and culture. As residents learn to be more "jarocho," or more local to Veracruz, Frierson examines how people both internalize and externalize the centrality of Blackness in their regional identity. Frierson provocatively asks readers to consider a manifestation of Mexican Blackness unconcerned with self-identification as Black in favor of the active pursuit and cultivation of a collective and regionalized Blackness.