International Business Management
Inhalt
This textbook addresses the theoretical and practical dynamics of managing international businesses including multi-cultural, multi-national and global issues of managing business expansion beyond the domestic market. This new third edition provides up-to-date data and insights in dealing with challenges such as war, pandemic (COVID-19), supply chain disruption, etc. In particular, it includes a new chapter that delves into an institutional aspect of international business management and the roles of legal environments in multinational businesses such as intellectual property, international alliance/joint venture contract enforcement, and operations.
Featuring new visual aids (i.e., charts, tables, etc.), vignettes, and professional points, this text is engaging, visually appealing, and easily accessible for students taking International Business Management courses.