Inter-Organizational Culture

<p>In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols.&nbsp;This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and values&nbsp;of people from different companies interact. It proposes that&nbsp;inter-organizational&nbsp;culture can be seen as a culture of intersection, because of the association of cultural perspectives between suppliers and intermediaries.&nbsp;&nbsp;&nbsp;The more the parties are motivated to maintain the relationship,&nbsp; the more willing they are to invest in that relationship, which minimizes the risk of dissolution, promotes interaction, and&nbsp;contributes to cultural changes.</p>The authors consider organizational culture through a three-perspective framework involving&nbsp;integration, differentiation, and fragmentation, at the intersection of which inter-organizational culture develops. This book will provide scholars with a better understanding of the connection&nbsp;between relationship marketing and organizational behavior, through the emergence of a specific culture.<p></p><br>