Humanizing B2B
Humanizing B2B
The new truth in marketing that will transform your brand and your sales
Inhalt
There's a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.
Bibliografische Angaben
April 2021, 216 Seiten, Englisch
Ingram Publishers Services
978-1-78860-251-8