Game-Based Marketing

Harness the power of games to create extraordinary customer engagement with <i>Game-Based Marketing</i>. <p>Gamification is revolutionizing the web and mobile apps.</p> <p>Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities.</p> <p><i>Game-Based Marketing</i> unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as:</p> <ul type="disc"> <li>Why good leaderboards shouldn’t feature the Top 10 players.</li> <li>Most games are played as an excuse to socialize, not to achieve.</li> <li>Status is worth 10x more than cash to most consumers.</li> <li>Badges are not enough: but they are important.</li> <li>You don’t need to offer real-world prizing to run a blockbuster sweepstakes.</li> </ul> <p>And learn even more:</p> <ul type="disc"> <li>How to architect a point system that works</li> <li>Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges</li> <li>Maximizing the value and impact of badges</li> <li>Future-proofing your design</li> <li>Challenging users without distraction</li> </ul> <p>Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, <i>Game-Based Marketing</i> brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun.</p> <p>Are you ready to play?</p>