<div class="raw-html-embed"> <a href="https://staempflirecht.ch/schweizerische-zivilprozessordnung-art-1352-zpo-sowie-art-400408-zpo/ean-9783727222108">
 Jetzt bestellen
</a>
: Schweizerische Zivilprozessordnung (Art. 1–352 ZPO sowie Art. 400–408 ZPO)</div>

Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Publikationen

Publications

Literatur

Onlinemodule LEXIA

Modules en ligne LEXIA

Bücher

Livres

Buchreihen

Collections

Datenbanken

recht.ch

Studienliteratur

Littérature pour les études

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Specht V: From GDPR confusion to privacy
first marketing

From GDPR confusion to privacy first marketing

Sustainable business is no longer optional--it's the strategy that will determine who leads and who gets left behind.Climate change is not just a future threat--it's a current reality, reshaping markets, supply chains, and entire industries. Rising temperatures, resource scarcity, and mounting waste are driving regulatory pressure, investor scrutiny, and consumer demand for sustainable practices. For business leaders, this isn't just an operational challenge--it's a strategic disruption. Companies that fail to adapt risk being swept aside by forces they can no longer ignore.In The Ultimate Disruption: Rethinking Business in a World Transformed by Climate Change, INSEAD professors Atalay Atasu and Luk Van Wassenhove provide an essential road map for thriving in this new era. Drawing on decades of research and real-world case studies, they show why sustainability must be treated as a core business imperative, not a compliance exercise or marketing slogan. The authors introduce a framework for rethinking strategy, redefining value propositions, and reinventing business models to integrate environmental value alongside customer utility and profit.Through compelling examples--from Polygreen's zero-waste transformation on a Greek island to Schneider Electric's global decarbonization initiatives--the book illustrates how companies are turning environmental constraints into opportunities for innovation and growth. Each chapter tackles critical steps: building the business case for sustainability; revisiting value potential; overcoming operational and scaling challenges; and leveraging partnerships, tech, and new business models to deliver shared value and profitability.Sustainability is no longer a cost--it's a competitive advantage. The Ultimate Disruption equips leaders with the strategies and tools to navigate the climate-driven transformation of business ecosystems and emerge stronger than ever.

Rethinking Business in a World Transformed by Climate Change

The Ultimate Disruption

Concepts and Practice for the Digital Age

AI Marketing Essentials

Brill Österreich Ges.m.b.H.

London und Paris 1770-1860

Die Straße in der großen Stadt

Strategies and Use Cases for Leveraging Customer Data

Customer Intelligence

Dieses Buch richtet sich an erfahrene Managerinnen und Manager sowie an Studierende postgradualer Programme wie MBA- oder spezialisierter Masterstudiengänge.
Es zeigt, wie Unternehmen internationale Märkte erfolgreich erschließen – von der Auswahl vielversprechender Länder über die Wahl geeigneter Markteintrittsstrategien bis zur optimalen Gestaltung des Marketing-Mix.
Die Herausforderungen des globalen Marketings werden aus strategischer Perspektive beleuchtet. Darüber hinaus greift das Buch Themen auf, die in herkömmlichen Lehrbüchern oft fehlen: die Abstimmung von Marketingstrategien mit globalen Organisationsstrukturen, das Management der Beziehungen zwischen nationalen Tochtergesellschaften, regionalen Zentralen und der globalen Konzernzentrale sowie Fragen der unternehmerischen Verantwortung und Zukunftstrends, die das internationale Geschäft künftig prägen werden.

Dieses Buch richtet sich an erfahrene Managerinnen und Manager sowie an Studierende postgradualer Programme wie MBA- oder spezialisierter Masterstudiengänge.
 
 Es zeigt, wie Unternehmen internationale Märkte erfolgreich erschließen – von der Auswahl vielversprechender Länder über die Wahl geeigneter Markteintrittsstrategien bis zur optimalen Gestaltung des Marketing-Mix.
 Die Herausforderungen des globalen Marketings werden aus strategischer Perspektive beleuchtet. Darüber hinaus greift das Buch Themen auf, die in herkömmlichen Lehrbüchern oft fehlen: die Abstimmung von Marketingstrategien mit globalen Organisationsstrukturen, das Management der Beziehungen zwischen nationalen Tochtergesellschaften, regionalen Zentralen und der globalen Konzernzentrale sowie Fragen der unternehmerischen Verantwortung und Zukunftstrends, die das internationale Geschäft künftig prägen werden.

Ein Executive Digest

Globale Marketingstrategien

Studies in National Governance and Emerging Technologies

This book examines how artificial intelligence systems and their applications in security and defence are entangled with governance and policy processes in the EU. Combining concepts and insights from (critical) security studies and science and technology studies, it argues that behind the various AI-related policy initiatives in the EU are particular narratives on security and defence based on European fears of technological innovation and strategic gaps. In this respect, the book casts light on how such beliefs have become increasingly instrumentalized in the European governance dynamics, and subsequently embedded in successive policy initiatives and security and defence research programmes. It challenges conventional understandings of AI technologies as mere security and defence-enabling instruments, by providing a conceptually driven analysis of how certain visions of AI help govern and control one of the most dynamic emergent socio-technical fields. The book will appeal to all those interested in artificial intelligence, security studies, technology and European governance.&nbsp;
 
 Raluca Csernatoni is a Research Fellow at Carnegie Europe, where she works on the nexus between European defence and emerging technologies. She is also Guest Professor at the Centre for Security, Diplomacy and Strategy (CSDS), Vrije Universiteit Brussel, Belgium, and Visiting Faculty in the Department of International Relations, Central European University, Austria.

This book examines how artificial intelligence systems and their applications in security and defence are entangled with governance and policy processes in the EU. Combining concepts and insights from (critical) security studies and science and technology studies, it argues that behind the various AI-related policy initiatives in the EU are particular narratives on security and defence based on European fears of technological innovation and strategic gaps. In this respect, the book casts light on how such beliefs have become increasingly instrumentalized in the European governance dynamics, and subsequently embedded in successive policy initiatives and security and defence research programmes. It challenges conventional understandings of AI technologies as mere security and defence-enabling instruments, by providing a conceptually driven analysis of how certain visions of AI help govern and control one of the most dynamic emergent socio-technical fields. The book will appeal to all those interested in artificial intelligence, security studies, technology and European governance.&nbsp;

Artificial Security and the Politics of Hype in the EU

Code of Federal Regulations, Title 03 The President

Title 3 presents regulations for the handling and dissemination of Presidential documents and the standards of conduct, public information provisions, and the enforcement of non-discrimination on the basis of handicap applicable to the Executive Office of the President. Additions and revisions to this section of the code are posted annually by January. Publication follows within six months.

Code of Federal Regulations, Title 03 The President, Revised as of January 1, 2024

Future of Business and Finance

The rise of the Internet, social media, mobile technology, IoT, artificial intelligence (AI), and Web3 has fundamentally transformed how brands engage with consumers—enabling smarter marketing capabilities, personalized user interactions, and exponential growth in revenue, influence, and data value. This book introduces the concept of Brand Digital Intelligence, a two-step framework that helps brands thrive in the digital age through digital transformation and intelligent marketing. Structured around a digital transformation roadmap, the book explores how organizations can build robust digital infrastructure, foster active user participation, and turn consumers into long-term value contributors. Key topics include marketing innovation, platform business models, consumer journey design, online communities, smart stores, mobile applications, AI-powered marketing, and decentralized brand strategies enabled by Web3. The book calls for a paradigm shift from traditional campaign-based marketing to intelligent, data-driven ecosystems, where private domains, users, and data become core strategic assets—powered by algorithmic decision-making and compounding flywheel effects that drive sustained growth and engagement. Extending this evolution, the book illustrates how AI-driven brand ecosystems in the Web2 era naturally progress toward autonomous, community-driven organizations in the Web3 world, enabled by tokenized incentives, digital ownership, and co-created value. Combining strategic frameworks, real-world case studies, and actionable insights, this book is an essential guide for marketing professionals, technology leaders, entrepreneurs, and investors seeking to master the next frontier of AI and Web3-powered brand transformation.

Navigating the Transformation in the AI and Web3 Era

Brand Intelligence

Im Sommer 2024 ist es in vielen europäischen Städten plötzlich aufgetaucht: das rote Dreieck, ein islamistisches Kampfsymbol, das die Hamas benutzt, um Feinde zu markieren.
Das war der Auslöser für Anna Bursians investigative Recherchereise. Die Expertin für Extremismus wertete geheime Chatgruppen aus, beobachtete Demonstrationen und Konferenzen und arbeitete 
in Archiven zu linken und propalästinensischen Bewegungen. Ins Zentrum ihrer Analyse rückten transnatio­nale Netzwerke wie Masar Badil und Samidoun, die unter dem Begriff 'Widerstand' eine politische Erzählung propagieren, in der bewaffnete islamistische Gruppen wie Hamas, Palästinensischer Islamischer Dschihad oder Hisbollah als legitime Akteure eines globalen antiimperialistischen Kampfes erscheinen - eine Erzählung, die seit dem 7. Oktober 2023 auch in autoritären linken Gruppierungen verbreitet wird.
Warum entstehen solche Allianzen? Welche antifaschistischen Grundsätze werden dabei aufgegeben? Und welche politischen Folgen hat es, wenn der Kampf gegen Unterdrückung zur Rechtfertigung von Antisemitismus und Gewalt wird?

Im Sommer 2024 ist es in vielen europäischen Städten plötzlich aufgetaucht: das rote Dreieck, ein islamistisches Kampfsymbol, das die Hamas benutzt, um Feinde zu markieren.
Das war der Auslöser für Anna Bursians investigative Recherchereise. Die Expertin für Extremismus wertete geheime Chatgruppen aus, beobachtete Demonstrationen und Konferenzen und arbeitete 
in Archiven zu linken und propalästinensischen Bewegungen. Ins Zentrum ihrer Analyse rückten transnatio­nale Netzwerke wie Masar Badil und Samidoun, die unter dem Begriff »Widerstand« eine politische Erzählung propagieren, in der bewaffnete islamistische Gruppen wie Hamas, Palästinensischer Islamischer Dschihad oder Hisbollah als legitime Akteure eines globalen antiimperialistischen Kampfes erscheinen – eine Erzählung, die seit dem 7. Oktober 2023 auch in autoritären linken Gruppierungen verbreitet wird.
Warum entstehen solche Allianzen? Welche antifaschistischen Grundsätze werden dabei aufgegeben? Und welche politischen Folgen hat es, wenn der Kampf gegen Unterdrückung zur Rechtfertigung von Antisemitismus und Gewalt wird?

Linke Zusammenarbeit mit Islamisten

Wo Widerstand endet

This book examines climate change and the need for advertising creatives to think and create strategically in order to educate about the human role in climate adaptation.&nbsp;As more brands and organizations feel the economic and cultural effects of climate realities, there is an urgent need for the advertising industry to offer smarter, creative approaches to messaging about this phenomenon. Creatives must use their ability to translate complex issues into messages that resonate with multiple audiences while&nbsp;bridge the gap between consumers and climate understanding. The author argues that brands and corporations have a social responsibilty to provide this value, thereby fighting misinformation and emboldening citizens to work toward adaptive behaviors with understanding of basic climate science. Through the themes of complexity, creativity, and courage, this book synthesizes theory on audience engagement and discusses how to frame the climate issue effectively.

Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world. For brands and their agency advocates, this demands a courageous approach to crafting work that engages a range of audiences, people often polarized and politically divided. How can the vibrant creative industry play a leading role in helping humanity adapt to climate change? What climate science resources exist that aid in developing smart communication platforms? How does a creative strategist grow skills necessary for this most important assignment?&nbsp;Brave Work, a guide for creatives in all career stages, develops a mission statement for creative leadership in these complicated times.

A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times

Brave Work in the Age of Climate Change

Karl Brunner Distinguished Lecture Series

Strategic lessons for monetary policy from the last two tumultuous decades based on insights from Sun Tzu, the Chinese philosopher and author of The Art of War. When central banks were forced to innovate and develop a multifaceted set of new weapons in response to the 2008 global financial crisis and 2020 COVID-19 pandemic, the result was a substantial expansion in their authority and reach. In The Art of Monetary Policy, Kristin Forbes draws lessons for monetary policy of the last two decades from the principles of Sun Tzu, the author of The Art of War, a Chinese philosopher and military strategist from the fifth century BC. Tzu proposed several key principles for success—tenets that apply to monetary policy and the battlefield today: (1) plan in advance for the next battle; (2) accept and adapt to the inevitability of powerful, external shocks outside your control; (3) establish a strong tactical position; (4) develop a variety of weapons that can be combined for different maneuvers and situations; (5) maintain flexibility so that you can quickly modify your strategy; and (6) consider the longer-term costs when evaluating the trade-offs of different approaches. These principles provide insights into what central banks did (and did not) do well over the last two decades, as well as how they should deploy interest rates, balance sheets, emergency support programs, forward guidance, and macroprudential tools in the future. While the optimal strategy in both war and monetary policy is more of an “art” than a science, adopting these principles can improve our ability to battle the next crisis and build more resilient economies during peaceful periods.

Lessons from Sun Tzu for Central Banks

The Art of Monetary Policy

Nachhaltigkeits-Marketing liefert eine neue, nachhaltigkeitsorientierte Vision für das Marketing des 21. Jahrhunderts. Im Fokus steht das Konsumenten-Marketing mit einem Schwerpunkt auf der Integration von Nachhaltigkeits-Prinzipien sowohl in die Theorie, als auch in die Praxis.

Nachhaltigkeits-Marketing liefert eine neue, nachhaltigkeitsorientierte Vision für das Marketing des 21. Jahrhunderts. Im Fokus steht das Konsumenten-Marketing mit einem Schwerpunkt auf der Integration von Nachhaltigkeits-Prinzipien sowohl in die Theorie, als auch in die Praxis.

Nachhaltigkeits-Marketing. Ein globaler Ansatz

From GDPR confusion to privacy first marketing

Weitere Titel zum Thema