Understanding Customers
De:
Rice ChrisAimed at the Understanding Customers Certificate CIM paper, this book is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter consists of: learning objectives and definitions; the theoretical background; exercises; issues to consider; and more.
juillet 2017, env. 320 pages, Anglais
Taylor and Francis
978-1-138-44093-7
Taylor and Francis
978-1-138-44093-7

