Türkiye's Public Diplomacy Ecosystem

“This book serves as a useful reference to understand how effective communication in international relations is shaped, by examining the growing importance of public diplomacy against the backdrop of Türkiye’s experience. I congratulate the authors for helping those who wish to better understand the interaction between states and societies in today’s complex international environment."    Ambassador (R) Tacan İldem, former NATO Assistant Secretary General for Public Diplomacy   "The emergence of Türkiye as a global voice has been one of the most notable features of the world of public diplomacy in the 21st century. In this impressive volume scholar/practitioner Oğuz Güner presents a welcome overview of Türkiye’s activity from scholars inside the country and abroad. The collection draws together analysis of an astonishing array of activity including exchange, heritage, gastro and even first lady diplomacy."     Nicholas J. Cull, Professor of Public Diplomacy, University of Southern California    "From the unique role Türkiye plays in international diplomacy, Oğuz Güner and his colleagues advance our understanding of strategic communication to include multi-polar complexities. The book brings an insightful and practical communication perspective to some of the most critical international issues of our time. Those who work and study within the intertwined realm of international diplomacy and strategic communication will find this book both provocative and practical."   Timothy L. Sellnow, Professor of Communication, Clemson University     "The book’s main aim is to present an understanding of why public diplomacy is relevant in today’s changing global world order and explain how Türkiye is investing in this field, prompted by the developments regarding its foreign policy. Türkiye, surrounded by numerous challenges,  feels the need to communicate its policies in an accurate way to the international public to support its foreign policy objectives, focusing on tools of public diplomacy. The book will provide a nuanced understanding of the role of concepts such as influence, soft power, reputation in international relations by giving a detailed example of Türkiye’s approach."

Oğuz Güner, Associate Professor of International Relations, Ankara Yıldırım Beyazıt University