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The SAGE Handbook of Social Media Marketing
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The SAGE Handbook of Social Media Marketing

Livre (relié)env. 216.00 CHF
livrable dans env. 10-20 jours

This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales.

juin 2022, env. 552 pages, Anglais
Sage Publications
978-1-5297-4378-4

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